---
title: "Magazines: Which brands are most popular in search?"
description: "Compare the magazines brands and creators work with. Share of Search among National Geographic, The Economist, Vogue, Time, Forbes and Wired, the magazines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/magazines"
publisher: "Brandwave"
---

# Magazines: Which brands are most popular in search?

Compare the magazines brands and creators work with. Share of Search among National Geographic, The Economist, Vogue, Time, Forbes and Wired, the magazines Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Magazines
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: National Geographic, 43.6%

## Which brand is most popular in search among magazines worldwide?

- In August 2026, National Geographic was the most searched among magazines worldwide, with an estimated 550K branded searches and 43.6% estimated Share of Search within this set.
- The Economist is in 2nd place, 7.9 percentage points behind at 35.6% Share of Search.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide decreased from 53.2% to 43.6%.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide increased from 19.6% to 35.6%.
- Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide increased from 8.8% to 10.7%.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide decreased from 16% to 7.2%.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide peaked at 59.1% in February 2026 and was lowest at 40.3% in July 2026.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide peaked at 40.3% in July 2026 and was lowest at 19.6% in October 2025.
- Across the 11 months ending August 2026, Vogue’s estimated Share of Search among magazines worldwide peaked at 13% in May 2026 and was lowest at 7.5% in January 2026.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide peaked at 16% in October 2025 and was lowest at 6.6% in July 2026.
- Across the 11 months ending August 2026, Vogue rose from 4th to 3rd among magazines worldwide.
- Across the 11 months ending August 2026, Time fell from 3rd to 4th among magazines worldwide.
- Across the 11 months ending August 2026, Forbes and Wired held steady: their estimated Share of Search among magazines worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [National Geographic vs The Economist: compare search popularity](/demand/global-en/compare/national-geographic-vs-the-economist): 43.6% against 35.6% Share of Search.
- [National Geographic vs Vogue: compare search popularity](/demand/global-en/compare/national-geographic-vs-vogue): 43.6% against 10.7% Share of Search.
- [National Geographic vs Time: compare search popularity](/demand/global-en/compare/national-geographic-vs-time): 43.6% against 7.2% Share of Search.
- [The Economist vs Vogue: compare search popularity](/demand/global-en/compare/the-economist-vs-vogue): 35.6% against 10.7% Share of Search.
- [The Economist vs Time: compare search popularity](/demand/global-en/compare/the-economist-vs-time): 35.6% against 7.2% Share of Search.
- [Vogue vs Time: compare search popularity](/demand/global-en/compare/time-vs-vogue): 10.7% against 7.2% Share of Search.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
- In August 2026, Vogue gained estimated Share of Search among magazines worldwide, from 9.9% to 10.7%.
- In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
- In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.
- Estimated monthly branded searches for Wired worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | National Geographic | 43.6% | 550K | 0.0% | National Geographic |
| 2 | The Economist | 35.6% | 450K | -18.2% | The Economist |
| 3 | Vogue | 10.7% | 135K | 0.0% | Vogue |
| 4 | Time | 7.2% | 90.5K | 0.0% | Time |
| 5 | Forbes | 1.8% | 22.2K | 0.0% | Forbes |
| 6 | Wired | 1.2% | 14.8K | -18.2% | Wired |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | National Geographic | 1M | 53.2% | 1 |
| Oct 2025 | The Economist | 368K | 19.6% | 2 |
| Oct 2025 | Time | 301K | 16% | 3 |
| Oct 2025 | Vogue | 165K | 8.8% | 4 |
| Oct 2025 | Forbes | 27.1K | 1.4% | 5 |
| Oct 2025 | Wired | 18.1K | 0.96% | 6 |
| Nov 2025 | National Geographic | 1M | 54.6% | 1 |
| Nov 2025 | The Economist | 450K | 24.6% | 2 |
| Nov 2025 | Vogue | 201K | 11% | 3 |
| Nov 2025 | Time | 135K | 7.4% | 4 |
| Nov 2025 | Forbes | 27.1K | 1.5% | 5 |
| Nov 2025 | Wired | 18.1K | 0.99% | 6 |
| Dec 2025 | National Geographic | 823K | 53.6% | 1 |
| Dec 2025 | The Economist | 368K | 24% | 2 |
| Dec 2025 | Time | 165K | 10.7% | 3 |
| Dec 2025 | Vogue | 135K | 8.8% | 4 |
| Dec 2025 | Forbes | 27.1K | 1.8% | 5 |
| Dec 2025 | Wired | 18.1K | 1.2% | 6 |
| Jan 2026 | National Geographic | 1M | 55.7% | 1 |
| Jan 2026 | The Economist | 450K | 25.1% | 2 |
| Jan 2026 | Time | 165K | 9.2% | 3 |
| Jan 2026 | Vogue | 135K | 7.5% | 4 |
| Jan 2026 | Forbes | 27.1K | 1.5% | 5 |
| Jan 2026 | Wired | 18.1K | 1% | 6 |
| Feb 2026 | National Geographic | 1M | 59.1% | 1 |
| Feb 2026 | The Economist | 368K | 21.7% | 2 |
| Feb 2026 | Time | 135K | 8% | 3 |
| Feb 2026 | Vogue | 135K | 8% | 4 |
| Feb 2026 | Forbes | 33.1K | 2% | 5 |
| Feb 2026 | Wired | 22.2K | 1.3% | 6 |
| Mar 2026 | National Geographic | 1.2M | 58.6% | 1 |
| Mar 2026 | The Economist | 450K | 21.6% | 2 |
| Mar 2026 | Time | 165K | 7.9% | 3 |
| Mar 2026 | Vogue | 165K | 7.9% | 4 |
| Mar 2026 | Forbes | 40.5K | 1.9% | 5 |
| Mar 2026 | Wired | 40.5K | 1.9% | 6 |
| Apr 2026 | National Geographic | 823K | 50.9% | 1 |
| Apr 2026 | The Economist | 368K | 22.8% | 2 |
| Apr 2026 | Time | 201K | 12.4% | 3 |
| Apr 2026 | Vogue | 165K | 10.2% | 4 |
| Apr 2026 | Forbes | 33.1K | 2% | 5 |
| Apr 2026 | Wired | 27.1K | 1.7% | 6 |
| May 2026 | National Geographic | 823K | 53.2% | 1 |
| May 2026 | The Economist | 368K | 23.8% | 2 |
| May 2026 | Vogue | 201K | 13% | 3 |
| May 2026 | Time | 110K | 7.1% | 4 |
| May 2026 | Forbes | 27.1K | 1.8% | 5 |
| May 2026 | Wired | 18.1K | 1.2% | 6 |
| Jun 2026 | National Geographic | 550K | 46.5% | 1 |
| Jun 2026 | The Economist | 368K | 31.1% | 2 |
| Jun 2026 | Vogue | 135K | 11.4% | 3 |
| Jun 2026 | Time | 90.5K | 7.6% | 4 |
| Jun 2026 | Forbes | 22.2K | 1.9% | 5 |
| Jun 2026 | Wired | 18.1K | 1.5% | 6 |
| Jul 2026 | National Geographic | 550K | 40.3% | 1 |
| Jul 2026 | The Economist | 550K | 40.3% | 2 |
| Jul 2026 | Vogue | 135K | 9.9% | 3 |
| Jul 2026 | Time | 90.5K | 6.6% | 4 |
| Jul 2026 | Forbes | 22.2K | 1.6% | 5 |
| Jul 2026 | Wired | 18.1K | 1.3% | 6 |
| Aug 2026 | National Geographic | 550K | 43.6% | 1 |
| Aug 2026 | The Economist | 450K | 35.6% | 2 |
| Aug 2026 | Vogue | 135K | 10.7% | 3 |
| Aug 2026 | Time | 90.5K | 7.2% | 4 |
| Aug 2026 | Forbes | 22.2K | 1.8% | 5 |
| Aug 2026 | Wired | 14.8K | 1.2% | 6 |
| Sep 2026 | Forbes | — | — | — |
| Sep 2026 | National Geographic | — | — | — |
| Sep 2026 | The Economist | — | — | — |
| Sep 2026 | Time | — | — | — |
| Sep 2026 | Vogue | — | — | — |
| Sep 2026 | Wired | — | — | — |

## What is being compared

- **Forbes**: Measured on the search term “forbes magazine”.
- **National Geographic**: Measured on the search term “national geographic”.
- **The Economist**: Measured on the search term “the economist”.
- **Time**: Measured on the search term “time magazine”.
- **Vogue**: Measured on the search term “vogue magazine”.
- **Wired**: Measured on the search term “wired magazine”.

- [Forbes](/demand/global-en/brands/forbes)
- [National Geographic](/demand/global-en/brands/national-geographic)
- [The Economist](/demand/global-en/brands/the-economist)
- [Time](/demand/global-en/brands/time)
- [Vogue](/demand/global-en/brands/vogue)
- [Wired](/demand/global-en/brands/wired)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among magazines worldwide?

In August 2026, National Geographic was the most searched among magazines worldwide, with an estimated 550K branded searches and 43.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Magazines: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/magazines

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/magazines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.