---
title: "Hilti vs Metabo: Which is searched more?"
description: "Which is more popular in search, Hilti or Metabo? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/hilti-vs-metabo"
publisher: "Brandwave"
---

# Hilti vs Metabo: Which is searched more?

Which is more popular in search, Hilti or Metabo? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hilti and Metabo
- **Competitive set**: Mag drill brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hilti Share of Search**: 1.6%
- **Metabo Share of Search**: 0.47%

## Which is more popular in search, Hilti or Metabo?

- In September 2026, Hilti had more branded searches than Metabo among mag drill brands worldwide. Hilti was estimated to have 27.1K branded searches compared to Metabo’s 8.1K, and held a 1.6% Share of Search versus Metabo’s 0.47%.
- Hilti was ahead of Metabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s estimated Share of Search among mag drill brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Metabo’s estimated Share of Search among mag drill brands worldwide moved from 0.31% to 0.47%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

## How did search popularity change for mag drill brands worldwide in September 2026?

- In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.
- Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

## Month by month

| Month | Hilti estimated searches | Hilti Share of Search | Hilti rank | Metabo estimated searches | Metabo Share of Search | Metabo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 1.1% | 3 | 6.6K | 0.31% | 4 |
| Nov 2025 | 22.2K | 0.97% | 3 | 9.9K | 0.43% | 4 |
| Dec 2025 | 22.2K | 1.1% | 3 | 8.1K | 0.4% | 4 |
| Jan 2026 | 22.2K | 1.3% | 3 | 6.6K | 0.39% | 4 |
| Feb 2026 | 22.2K | 1.3% | 3 | 6.6K | 0.4% | 4 |
| Mar 2026 | 40.5K | 2.1% | 3 | 8.1K | 0.43% | 4 |
| Apr 2026 | 33.1K | 1.9% | 3 | 8.1K | 0.48% | 4 |
| May 2026 | 33.1K | 1.9% | 3 | 8.1K | 0.47% | 4 |
| Jun 2026 | 27.1K | 1.6% | 3 | 8.1K | 0.47% | 4 |
| Jul 2026 | 27.1K | 1.9% | 3 | 6.6K | 0.47% | 4 |
| Aug 2026 | 27.1K | 1.6% | 3 | 8.1K | 0.47% | 4 |
| Sep 2026 | 27.1K | 1.6% | 3 | 8.1K | 0.47% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hilti’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hilti**: Measured on the search term “hilti tools”.
- **Metabo**: Measured on the search term “metabo tools”.

- [Hilti profile](/demand/global-en/brands/hilti)
- [Metabo profile](/demand/global-en/brands/metabo)
- [All mag drill brands worldwide](/demand/global-en/categories/mag-drill-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hilti or Metabo?

In September 2026, Hilti had more branded searches than Metabo among mag drill brands worldwide. Hilti was estimated to have 27.1K branded searches compared to Metabo’s 8.1K, and held a 1.6% Share of Search versus Metabo’s 0.47%.

## Cite this page

Brandwave. "Hilti vs Metabo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/hilti-vs-metabo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/hilti-vs-metabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.