--- title: "FEIN vs Metabo: Which is searched more?" description: "Is FEIN or Metabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/fein-vs-metabo" publisher: "Brandwave" --- # FEIN vs Metabo: Which is searched more? Is FEIN or Metabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FEIN and Metabo - **Competitive set**: Mag drill brands - **Market**: Global - **Month measured**: Sep 2026 - **FEIN Share of Search**: 0.05% - **Metabo Share of Search**: 0.47% ## Is FEIN or Metabo more popular in search? - In September 2026, Metabo had more branded searches than FEIN among mag drill brands worldwide. Metabo had about 8,100 branded searches, while FEIN had 880. Metabo made up 0.47% of all mag drill brand searches we track, and FEIN accounted for 0.05%. - Metabo was ahead of FEIN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FEIN’s share of searches among mag drill brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Metabo’s share of searches among mag drill brands worldwide moved from 0.31% to 0.47%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top mag drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FEIN was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Metabo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. FEIN was listed before Metabo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hougen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FEIN | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Evolution | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Euroboor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Metabo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hilti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mag drill brands - Asked ChatGPT "Which mag drill brand should I buy?": 1. Hougen, 2. FEIN, 3. Evolution - Asked ChatGPT "What are the best mag drill brands?": 1. Hougen, 2. FEIN, 3. Evolution, 4. Euroboor, 5. DeWalt, 6. Metabo - Asked ChatGPT "What's the best mag drill brand for metal drilling?": 1. FEIN, 2. Hougen, 3. Euroboor - Searched Google, AI Overview "portable drill press": named none of the brands we track - Searched Google, AI Overview "best mag drill": 1. Hougen, 2. FEIN, 3. DeWalt Not named in any answer: Makita and Hilti. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mag drill brands worldwide in September 2026? - In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide. ## Month by month | Month | FEIN estimated searches | FEIN Share of Search | FEIN rank | Metabo estimated searches | Metabo Share of Search | Metabo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.04% | 8 | 6.6K | 0.31% | 4 | | Nov 2025 | 880 | 0.04% | 8 | 9.9K | 0.43% | 4 | | Dec 2025 | 1K | 0.05% | 8 | 8.1K | 0.4% | 4 | | Jan 2026 | 880 | 0.05% | 8 | 6.6K | 0.39% | 4 | | Feb 2026 | 880 | 0.05% | 8 | 6.6K | 0.39% | 4 | | Mar 2026 | 1.3K | 0.07% | 8 | 8.1K | 0.43% | 4 | | Apr 2026 | 1K | 0.06% | 8 | 8.1K | 0.47% | 4 | | May 2026 | 880 | 0.05% | 8 | 8.1K | 0.47% | 4 | | Jun 2026 | 720 | 0.04% | 8 | 8.1K | 0.47% | 4 | | Jul 2026 | 880 | 0.06% | 8 | 6.6K | 0.47% | 4 | | Aug 2026 | 880 | 0.05% | 8 | 8.1K | 0.47% | 4 | | Sep 2026 | 880 | 0.05% | 8 | 8.1K | 0.47% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using FEIN’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FEIN**: Measured on the search terms “fein mag drill” and “fein magnetic drill”, summed into one figure. - **Metabo**: Measured on the search term “metabo tools”. - [FEIN profile](/demand/global-en/brands/fein) - [Metabo profile](/demand/global-en/brands/metabo) - [All mag drill brands worldwide](/demand/global-en/categories/mag-drill-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FEIN or Metabo more popular in search? In September 2026, Metabo had more branded searches than FEIN among mag drill brands worldwide. Metabo had about 8,100 branded searches, while FEIN had 880. Metabo made up 0.47% of all mag drill brand searches we track, and FEIN accounted for 0.05%. ## Cite this page Brandwave. "FEIN vs Metabo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/fein-vs-metabo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/fein-vs-metabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.