--- title: "FEIN vs Hougen: Which is searched more?" description: "Is FEIN or Hougen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/fein-vs-hougen" publisher: "Brandwave" --- # FEIN vs Hougen: Which is searched more? Is FEIN or Hougen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mag drill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FEIN and Hougen - **Competitive set**: Mag drill brands - **Market**: Global - **Month measured**: Sep 2026 - **FEIN Share of Search**: 0.05% - **Hougen Share of Search**: 0.09% ## Is FEIN or Hougen more popular in search? - In September 2026, Hougen had more branded searches than FEIN among mag drill brands worldwide. Hougen had about 1,600 branded searches, while FEIN had 880. Hougen made up 0.09% of all mag drill brand searches we track, and FEIN accounted for 0.05%. - Hougen was ahead of FEIN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FEIN’s share of searches among mag drill brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Hougen’s share of searches among mag drill brands worldwide held steady at 0.09%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top mag drill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FEIN and Hougen were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hougen was listed before FEIN in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hougen | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FEIN | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Evolution | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Euroboor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Metabo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hilti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mag drill brands - Asked ChatGPT "Which mag drill brand should I buy?": 1. Hougen, 2. FEIN, 3. Evolution - Asked ChatGPT "What are the best mag drill brands?": 1. Hougen, 2. FEIN, 3. Evolution, 4. Euroboor, 5. DeWalt, 6. Metabo - Asked ChatGPT "What's the best mag drill brand for metal drilling?": 1. FEIN, 2. Hougen, 3. Euroboor - Searched Google, AI Overview "portable drill press": named none of the brands we track - Searched Google, AI Overview "best mag drill": 1. Hougen, 2. FEIN, 3. DeWalt Not named in any answer: Makita and Hilti. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mag drill brands worldwide in September 2026? - Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | FEIN estimated searches | FEIN Share of Search | FEIN rank | Hougen estimated searches | Hougen Share of Search | Hougen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.04% | 8 | 1.9K | 0.09% | 7 | | Nov 2025 | 880 | 0.04% | 8 | 1.6K | 0.07% | 7 | | Dec 2025 | 1K | 0.05% | 8 | 1.6K | 0.08% | 7 | | Jan 2026 | 880 | 0.05% | 8 | 1.6K | 0.09% | 7 | | Feb 2026 | 880 | 0.05% | 8 | 1.6K | 0.1% | 7 | | Mar 2026 | 1.3K | 0.07% | 8 | 1.6K | 0.08% | 7 | | Apr 2026 | 1K | 0.06% | 8 | 1.6K | 0.09% | 7 | | May 2026 | 880 | 0.05% | 8 | 1.6K | 0.09% | 7 | | Jun 2026 | 720 | 0.04% | 8 | 1.6K | 0.09% | 7 | | Jul 2026 | 880 | 0.06% | 8 | 1.3K | 0.09% | 7 | | Aug 2026 | 880 | 0.05% | 8 | 1.6K | 0.09% | 7 | | Sep 2026 | 880 | 0.05% | 8 | 1.6K | 0.09% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using FEIN’s and Hougen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FEIN**: Measured on the search terms “fein mag drill” and “fein magnetic drill”, summed into one figure. - **Hougen**: Measured on the search term “hougen”. - [FEIN profile](/demand/global-en/brands/fein) - [Hougen profile](/demand/global-en/brands/hougen) - [All mag drill brands worldwide](/demand/global-en/categories/mag-drill-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FEIN or Hougen more popular in search? In September 2026, Hougen had more branded searches than FEIN among mag drill brands worldwide. Hougen had about 1,600 branded searches, while FEIN had 880. Hougen made up 0.09% of all mag drill brand searches we track, and FEIN accounted for 0.05%. ## Cite this page Brandwave. "FEIN vs Hougen: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/fein-vs-hougen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/mag-drill-brands/compare/fein-vs-hougen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.