---
title: "Lose It! vs MyFitnessPal: Which is searched more?"
description: "Which is more popular in search, Lose It! or MyFitnessPal? Compare estimated monthly branded-search demand and Share of Search inside the Macro tracker software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/macro-tracker-software/compare/lose-it-vs-myfitnesspal"
publisher: "Brandwave"
---

# Lose It! vs MyFitnessPal: Which is searched more?

Which is more popular in search, Lose It! or MyFitnessPal? Compare estimated monthly branded-search demand and Share of Search inside the Macro tracker software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lose It! and MyFitnessPal
- **Competitive set**: Macro tracker software
- **Market**: Global
- **Month measured**: Sep 2026
- **Lose It! Share of Search**: 8.6%
- **MyFitnessPal Share of Search**: 60.1%

## Which is more popular in search, Lose It! or MyFitnessPal?

- In September 2026, MyFitnessPal had more branded searches than Lose It! among macro tracker software worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Lose It!’s 52.6K, and held a 60.1% Share of Search versus Lose It!’s 8.6%.
- MyFitnessPal was ahead of Lose It! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among macro tracker software worldwide moved from 8.3% to 8.6%, and its estimated monthly branded searches moved from 67.6K to 52.6K.
- Across the 12 months ending September 2026, MyFitnessPal’s estimated Share of Search among macro tracker software worldwide moved from 67.9% to 60.1%, and its estimated monthly branded searches moved from 550K to 368K.

## How did search popularity change for macro tracker software worldwide in September 2026?

- In September 2026, MyFitnessPal lost estimated Share of Search among macro tracker software worldwide, from 62.2% to 60.1%.
- In September 2026, Lose It! lost estimated Share of Search among macro tracker software worldwide, from 9.4% to 8.6%.

## Month by month

| Month | Lose It! estimated searches | Lose It! Share of Search | Lose It! rank | MyFitnessPal estimated searches | MyFitnessPal Share of Search | MyFitnessPal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 67.6K | 8.3% | 3 | 550K | 67.9% | 1 |
| Nov 2025 | 64.3K | 9.5% | 3 | 450K | 66.5% | 1 |
| Dec 2025 | 64.3K | 11.3% | 3 | 368K | 64.6% | 1 |
| Jan 2026 | 101K | 9.9% | 3 | 673K | 65.7% | 1 |
| Feb 2026 | 67.6K | 9.5% | 3 | 450K | 63.4% | 1 |
| Mar 2026 | 71.7K | 8.8% | 3 | 550K | 67.6% | 1 |
| Apr 2026 | 67.6K | 8.3% | 3 | 550K | 67.4% | 1 |
| May 2026 | 58.6K | 8.3% | 3 | 450K | 63.7% | 1 |
| Jun 2026 | 58.6K | 9.9% | 3 | 368K | 61.9% | 1 |
| Jul 2026 | 58.6K | 9.9% | 3 | 368K | 61.9% | 1 |
| Aug 2026 | 55.3K | 9.4% | 3 | 368K | 62.2% | 1 |
| Sep 2026 | 52.6K | 8.6% | 3 | 368K | 60.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lose It!’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lose It!**: Measured on the search terms “lose it” and “lose it app”, summed into one figure.
- **MyFitnessPal**: Measured on the search term “myfitnesspal”.

- [Lose It! profile](/demand/global-en/brands/lose-it)
- [MyFitnessPal profile](/demand/global-en/brands/myfitnesspal)
- [All macro tracker software worldwide](/demand/global-en/categories/macro-tracker-software): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lose It! or MyFitnessPal?

In September 2026, MyFitnessPal had more branded searches than Lose It! among macro tracker software worldwide. MyFitnessPal was estimated to have 368K branded searches compared to Lose It!’s 52.6K, and held a 60.1% Share of Search versus Lose It!’s 8.6%.

## Cite this page

Brandwave. "Lose It! vs MyFitnessPal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/macro-tracker-software/compare/lose-it-vs-myfitnesspal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/macro-tracker-software/compare/lose-it-vs-myfitnesspal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.