--- title: "Macro tracker software: Which are searched most?" description: "Compare the macro tracker teams use. Share of Search among MyFitnessPal, Cronometer, Lose It! and MacroFactor, the macro tracker software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/macro-tracker-software" publisher: "Brandwave" --- # Macro tracker software: Which are searched most? Compare the macro tracker teams use. Share of Search among MyFitnessPal, Cronometer, Lose It! and MacroFactor, the macro tracker software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Macro tracker software - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: MyFitnessPal, 60.1% ## Which brand is most popular in search among macro tracker software worldwide? - In September 2026, MyFitnessPal was the most searched among macro tracker software worldwide, with an estimated 368K branded searches and 60.1% estimated Share of Search within this set. - Cronometer is in 2nd place, 33.1 percentage points behind at 26.9% Share of Search. - Across the 12 months ending September 2026, MyFitnessPal’s estimated Share of Search among macro tracker software worldwide decreased from 67.9% to 60.1%. - Across the 12 months ending September 2026, Cronometer’s estimated Share of Search among macro tracker software worldwide increased from 20.4% to 26.9%. - Across the 12 months ending September 2026, MacroFactor’s estimated Share of Search among macro tracker software worldwide increased from 3.3% to 4.4%. - Across the 12 months ending September 2026, Cronometer’s estimated Share of Search among macro tracker software worldwide peaked at 26.9% in September 2026 and was lowest at 19.3% in December 2025. - Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among macro tracker software worldwide peaked at 11.3% in December 2025 and was lowest at 8.3% in April 2026. - Across the 12 months ending September 2026, MacroFactor’s estimated Share of Search among macro tracker software worldwide peaked at 5.6% in August 2026 and was lowest at 3.3% in March 2026. - Across the 12 months ending September 2026, Lose It! held steady: its estimated Share of Search among macro tracker software worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [MyFitnessPal vs Cronometer: compare search popularity](/demand/global-en/compare/cronometer-vs-myfitnesspal): 60.1% against 26.9% Share of Search. - [MyFitnessPal vs Lose It!: compare search popularity](/demand/global-en/compare/lose-it-vs-myfitnesspal): 60.1% against 8.6% Share of Search. - [MyFitnessPal vs MacroFactor: compare search popularity](/demand/global-en/compare/macrofactor-vs-myfitnesspal): 60.1% against 4.4% Share of Search. - [Cronometer vs Lose It!: compare search popularity](/demand/global-en/compare/cronometer-vs-lose-it): 26.9% against 8.6% Share of Search. - [Cronometer vs MacroFactor: compare search popularity](/demand/global-en/compare/cronometer-vs-macrofactor): 26.9% against 4.4% Share of Search. - [Lose It! vs MacroFactor: compare search popularity](/demand/global-en/compare/lose-it-vs-macrofactor): 8.6% against 4.4% Share of Search. ## How did search popularity change for macro tracker software worldwide in September 2026? - In September 2026, Cronometer gained estimated Share of Search among macro tracker software worldwide, from 22.8% to 26.9%. - In September 2026, MyFitnessPal lost estimated Share of Search among macro tracker software worldwide, from 62.2% to 60.1%. - In September 2026, MacroFactor lost estimated Share of Search among macro tracker software worldwide, from 5.6% to 4.4%. - In September 2026, Lose It! lost estimated Share of Search among macro tracker software worldwide, from 9.4% to 8.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | MyFitnessPal | 60.1% | 368K | 0.0% | MyFitnessPal | | 2 | Cronometer | 26.9% | 165K | +22.2% | Cronometer | | 3 | Lose It! | 8.6% | 52.6K | -4.9% | Lose It! | | 4 | MacroFactor | 4.4% | 27.1K | -18.1% | MacroFactor | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MyFitnessPal | 550K | 67.9% | 1 | | Oct 2025 | Cronometer | 165K | 20.4% | 2 | | Oct 2025 | Lose It! | 67.6K | 8.3% | 3 | | Oct 2025 | MacroFactor | 27.1K | 3.3% | 4 | | Nov 2025 | MyFitnessPal | 450K | 66.5% | 1 | | Nov 2025 | Cronometer | 135K | 20% | 2 | | Nov 2025 | Lose It! | 64.3K | 9.5% | 3 | | Nov 2025 | MacroFactor | 27.1K | 4% | 4 | | Dec 2025 | MyFitnessPal | 368K | 64.6% | 1 | | Dec 2025 | Cronometer | 110K | 19.3% | 2 | | Dec 2025 | Lose It! | 64.3K | 11.3% | 3 | | Dec 2025 | MacroFactor | 27.1K | 4.8% | 4 | | Jan 2026 | MyFitnessPal | 673K | 65.7% | 1 | | Jan 2026 | Cronometer | 201K | 19.6% | 2 | | Jan 2026 | Lose It! | 101K | 9.9% | 3 | | Jan 2026 | MacroFactor | 49.5K | 4.8% | 4 | | Feb 2026 | MyFitnessPal | 450K | 63.4% | 1 | | Feb 2026 | Cronometer | 165K | 23.2% | 2 | | Feb 2026 | Lose It! | 67.6K | 9.5% | 3 | | Feb 2026 | MacroFactor | 27.1K | 3.8% | 4 | | Mar 2026 | MyFitnessPal | 550K | 67.6% | 1 | | Mar 2026 | Cronometer | 165K | 20.3% | 2 | | Mar 2026 | Lose It! | 71.7K | 8.8% | 3 | | Mar 2026 | MacroFactor | 27.1K | 3.3% | 4 | | Apr 2026 | MyFitnessPal | 550K | 67.4% | 1 | | Apr 2026 | Cronometer | 165K | 20.2% | 2 | | Apr 2026 | Lose It! | 67.6K | 8.3% | 3 | | Apr 2026 | MacroFactor | 33.1K | 4.1% | 4 | | May 2026 | MyFitnessPal | 450K | 63.7% | 1 | | May 2026 | Cronometer | 165K | 23.3% | 2 | | May 2026 | Lose It! | 58.6K | 8.3% | 3 | | May 2026 | MacroFactor | 33.1K | 4.7% | 4 | | Jun 2026 | MyFitnessPal | 368K | 61.9% | 1 | | Jun 2026 | Cronometer | 135K | 22.7% | 2 | | Jun 2026 | Lose It! | 58.6K | 9.9% | 3 | | Jun 2026 | MacroFactor | 33.1K | 5.6% | 4 | | Jul 2026 | MyFitnessPal | 368K | 61.9% | 1 | | Jul 2026 | Cronometer | 135K | 22.7% | 2 | | Jul 2026 | Lose It! | 58.6K | 9.9% | 3 | | Jul 2026 | MacroFactor | 33.1K | 5.6% | 4 | | Aug 2026 | MyFitnessPal | 368K | 62.2% | 1 | | Aug 2026 | Cronometer | 135K | 22.8% | 2 | | Aug 2026 | Lose It! | 55.3K | 9.4% | 3 | | Aug 2026 | MacroFactor | 33.1K | 5.6% | 4 | | Sep 2026 | MyFitnessPal | 368K | 60.1% | 1 | | Sep 2026 | Cronometer | 165K | 26.9% | 2 | | Sep 2026 | Lose It! | 52.6K | 8.6% | 3 | | Sep 2026 | MacroFactor | 27.1K | 4.4% | 4 | ## What is being compared - **Cronometer**: Measured on the search term “cronometer”. - **Lose It!**: Measured on the search terms “lose it” and “lose it app”, summed into one figure. - **MacroFactor**: Measured on the search term “macrofactor”. - **MyFitnessPal**: Measured on the search term “myfitnesspal”. - [Cronometer](/demand/global-en/brands/cronometer) - [Lose It!](/demand/global-en/brands/lose-it) - [MacroFactor](/demand/global-en/brands/macrofactor) - [MyFitnessPal](/demand/global-en/brands/myfitnesspal) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among macro tracker software worldwide? In September 2026, MyFitnessPal was the most searched among macro tracker software worldwide, with an estimated 368K branded searches and 60.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Macro tracker software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/macro-tracker-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/macro-tracker-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.