--- title: "Amazon SageMaker vs Azure Machine Learning: Which is searched more?" description: "Is Amazon SageMaker or Azure Machine Learning more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Machine learning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/machine-learning-platforms/compare/amazon-sagemaker-vs-azure-machine-learning" publisher: "Brandwave" --- # Amazon SageMaker vs Azure Machine Learning: Which is searched more? Is Amazon SageMaker or Azure Machine Learning more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Machine learning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon SageMaker and Azure Machine Learning - **Competitive set**: Machine learning platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon SageMaker Share of Search**: 2.8% - **Azure Machine Learning Share of Search**: 0.43% ## Is Amazon SageMaker or Azure Machine Learning more popular in search? - In September 2026, Amazon SageMaker had more branded searches than Azure Machine Learning among machine learning platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Azure Machine Learning had 6,600. Amazon SageMaker made up 2.8% of all machine learning platform searches we track, and Azure Machine Learning accounted for 0.43%. - Amazon SageMaker was ahead of Azure Machine Learning in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon SageMaker’s share of searches among machine learning platforms worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 66K to 42.4K. - Across the 12 months ending September 2026, Azure Machine Learning’s share of searches among machine learning platforms worldwide moved from 0.86% to 0.43%, and its estimated monthly branded searches moved from 14.8K to 6.6K. ## Top machine learning platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Amazon SageMaker and Azure Machine Learning showed up in all five answers. Amazon SageMaker was listed before Azure Machine Learning in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon SageMaker | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Databricks | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Machine Learning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Cloud Vertex AI | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | MLflow | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DataRobot | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Dataiku | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Weights & Biases | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | H2O.ai | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Domino Data Lab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about machine learning platforms - Asked ChatGPT "Which machine learning platform should I use?": 1. Amazon SageMaker, 2. Databricks, 3. Azure Machine Learning, 4. Dataiku - Asked ChatGPT "What are the best machine learning platforms?": 1. Amazon SageMaker, 2. Google Cloud Vertex AI, 3. Azure Machine Learning, 4. Databricks, 5. MLflow, 6. Weights & Biases, 7. DataRobot - Asked ChatGPT "What's the best machine learning platform for a data science team?": 1. Databricks, 2. Amazon SageMaker, 3. Azure Machine Learning, 4. Google Cloud Vertex AI, 5. MLflow, 6. Weights & Biases - Searched Google, AI Overview "machine learning platforms": 1. Amazon SageMaker, 2. Google Cloud Vertex AI, 3. Azure Machine Learning, 4. Databricks, 5. DataRobot, 6. H2O.ai - Searched Google, AI Overview "data science platform": 1. Databricks, 2. Google Cloud Vertex AI, 3. Amazon SageMaker, 4. Azure Machine Learning, 5. Dataiku, 6. DataRobot Not named in any answer: Domino Data Lab. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for machine learning platforms worldwide in September 2026? - Estimated monthly branded searches for Azure Machine Learning worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026. - Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026. ## Month by month | Month | Amazon SageMaker estimated searches | Amazon SageMaker Share of Search | Amazon SageMaker rank | Azure Machine Learning estimated searches | Azure Machine Learning Share of Search | Azure Machine Learning rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 66K | 3.8% | 5 | 14.8K | 0.86% | 9 | | Nov 2025 | 57.3K | 3.6% | 6 | 12.1K | 0.77% | 9 | | Dec 2025 | 46.9K | 3.1% | 6 | 9.9K | 0.65% | 9 | | Jan 2026 | 51.8K | 3.3% | 5 | 12.1K | 0.78% | 9 | | Feb 2026 | 46.9K | 3.1% | 6 | 12.1K | 0.79% | 9 | | Mar 2026 | 51.8K | 3.2% | 6 | 12.1K | 0.76% | 9 | | Apr 2026 | 46.9K | 2.9% | 7 | 9.9K | 0.62% | 9 | | May 2026 | 42.4K | 2.8% | 6 | 9.9K | 0.65% | 9 | | Jun 2026 | 42.4K | 2.7% | 7 | 8.1K | 0.51% | 9 | | Jul 2026 | 34.6K | 2.4% | 7 | 6.6K | 0.46% | 9 | | Aug 2026 | 34.6K | 2.5% | 6 | 5.4K | 0.38% | 9 | | Sep 2026 | 42.4K | 2.8% | 6 | 6.6K | 0.43% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon SageMaker’s and Azure Machine Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon SageMaker**: Measured on the search terms “amazon sagemaker”, “aws sagemaker” and “sagemaker”, summed into one figure. - **Azure Machine Learning**: Measured on the search term “azure machine learning”. - [Amazon SageMaker profile](/demand/global-en/brands/amazon-sagemaker) - [Azure Machine Learning profile](/demand/global-en/brands/azure-machine-learning) - [All machine learning platforms worldwide](/demand/global-en/categories/machine-learning-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon SageMaker or Azure Machine Learning more popular in search? In September 2026, Amazon SageMaker had more branded searches than Azure Machine Learning among machine learning platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while Azure Machine Learning had 6,600. Amazon SageMaker made up 2.8% of all machine learning platform searches we track, and Azure Machine Learning accounted for 0.43%. ## Cite this page Brandwave. "Amazon SageMaker vs Azure Machine Learning: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/machine-learning-platforms/compare/amazon-sagemaker-vs-azure-machine-learning This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/machine-learning-platforms/compare/amazon-sagemaker-vs-azure-machine-learning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.