--- title: "Luxury car brands: Which are searched most?" description: "Compare the luxury car brands drivers choose between. Share of Search among BMW, Mercedes-Benz, Porsche, Audi, Lexus, Volvo, Jaguar and Land Rover, the luxury car brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/luxury-car-brands" publisher: "Brandwave" --- # Luxury car brands: Which are searched most? Compare the luxury car brands drivers choose between. Share of Search among BMW, Mercedes-Benz, Porsche, Audi, Lexus, Volvo, Jaguar and Land Rover, the luxury car brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Luxury car brands - **Market**: Global - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: BMW, 25.3% ## Which brand is most popular in search among luxury car brands worldwide? - In August 2026, BMW was the most searched among luxury car brands worldwide, with an estimated 9.1M branded searches and 25.3% estimated Share of Search within this set. - Mercedes-Benz is in 2nd place, 2.2 percentage points behind at 23.1% Share of Search. - Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide increased from 24.7% to 25.3%. - Across the 11 months ending August 2026, Lexus’ estimated Share of Search among luxury car brands worldwide increased from 7.4% to 9.3%. - Across the 11 months ending August 2026, Volvo’s estimated Share of Search among luxury car brands worldwide increased from 6.1% to 7.6%. - Across the 11 months ending August 2026, Jaguar’s estimated Share of Search among luxury car brands worldwide decreased from 11.1% to 6.2%. - Across the 11 months ending August 2026, BMW’s estimated Share of Search among luxury car brands worldwide peaked at 26.3% in March 2026 and was lowest at 22.2% in December 2025. - Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among luxury car brands worldwide peaked at 25.9% in April 2026 and was lowest at 22.7% in October 2025. - Across the 11 months ending August 2026, Porsche’s estimated Share of Search among luxury car brands worldwide peaked at 15.5% in April 2026 and was lowest at 13.6% in October 2025. - Across the 11 months ending August 2026, Audi’s estimated Share of Search among luxury car brands worldwide peaked at 13.6% in February 2026 and was lowest at 9.9% in December 2025. - Across the 11 months ending August 2026, Lexus’ estimated Share of Search among luxury car brands worldwide peaked at 9.3% in August 2026 and was lowest at 6.7% in November 2025. - Across the 11 months ending August 2026, Jaguar’s estimated Share of Search among luxury car brands worldwide peaked at 11.1% in October 2025 and was lowest at 5.2% in July 2026. - Across the 11 months ending August 2026, Lexus rose from 6th to 5th among luxury car brands worldwide. - Across the 11 months ending August 2026, Volvo rose from 7th to 6th among luxury car brands worldwide. - Across the 11 months ending August 2026, Jaguar fell from 5th to 7th among luxury car brands worldwide. - Across the 11 months ending August 2026, Mercedes-Benz, Porsche, Audi and Land Rover held steady: their estimated Share of Search among luxury car brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [BMW vs Mercedes-Benz: compare search popularity](/demand/global-en/compare/bmw-vs-mercedes-benz): 25.3% against 23.1% Share of Search. - [BMW vs Porsche: compare search popularity](/demand/global-en/compare/bmw-vs-porsche): 25.3% against 13.8% Share of Search. - [BMW vs Audi: compare search popularity](/demand/global-en/compare/audi-vs-bmw): 25.3% against 11.3% Share of Search. - [BMW vs Lexus: compare search popularity](/demand/global-en/compare/bmw-vs-lexus): 25.3% against 9.3% Share of Search. - [Mercedes-Benz vs Porsche: compare search popularity](/demand/global-en/compare/mercedes-benz-vs-porsche): 23.1% against 13.8% Share of Search. - [Mercedes-Benz vs Audi: compare search popularity](/demand/global-en/compare/audi-vs-mercedes-benz): 23.1% against 11.3% Share of Search. - [Mercedes-Benz vs Lexus: compare search popularity](/demand/global-en/compare/lexus-vs-mercedes-benz): 23.1% against 9.3% Share of Search. - [Porsche vs Audi: compare search popularity](/demand/global-en/compare/audi-vs-porsche): 13.8% against 11.3% Share of Search. - [Porsche vs Lexus: compare search popularity](/demand/global-en/compare/lexus-vs-porsche): 13.8% against 9.3% Share of Search. - [Audi vs Lexus: compare search popularity](/demand/global-en/compare/audi-vs-lexus): 11.3% against 9.3% Share of Search. ## How did search popularity change for luxury car brands worldwide in August 2026? - In August 2026, Lexus gained estimated Share of Search among luxury car brands worldwide, from 7.9% to 9.3%. - In August 2026, Volvo gained estimated Share of Search among luxury car brands worldwide, from 6.4% to 7.6%. - In August 2026, Jaguar gained estimated Share of Search among luxury car brands worldwide, from 5.2% to 6.2%. - In August 2026, Land Rover lost estimated Share of Search among luxury car brands worldwide, from 4.3% to 3.4%. - In August 2026, BMW lost estimated Share of Search among luxury car brands worldwide, from 26.2% to 25.3%. - In August 2026, Mercedes-Benz lost estimated Share of Search among luxury car brands worldwide, from 23.9% to 23.1%. - Estimated monthly branded searches for Porsche worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026. - Estimated monthly branded searches for Audi worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | BMW | 25.3% | 9.1M | 0.0% | BMW | | 2 | Mercedes-Benz | 23.1% | 8.3M | 0.0% | Mercedes-Benz | | 3 | Porsche | 13.8% | 5M | 0.0% | Porsche | | 4 | Audi | 11.3% | 4.1M | 0.0% | Audi | | 5 | Lexus | 9.3% | 3.4M | +22.3% | Lexus | | 6 | Volvo | 7.6% | 2.7M | +22.3% | Volvo | | 7 | Jaguar | 6.2% | 2.2M | +22.4% | Jaguar | | 8 | Land Rover | 3.4% | 1.2M | -18.7% | Land Rover | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BMW | 11.1M | 24.7% | 1 | | Oct 2025 | Mercedes-Benz | 10.2M | 22.7% | 2 | | Oct 2025 | Porsche | 6.1M | 13.6% | 3 | | Oct 2025 | Audi | 5M | 11.1% | 4 | | Oct 2025 | Jaguar | 5M | 11.1% | 5 | | Oct 2025 | Lexus | 3.4M | 7.4% | 6 | | Oct 2025 | Volvo | 2.7M | 6.1% | 7 | | Oct 2025 | Land Rover | 1.5M | 3.3% | 8 | | Nov 2025 | Mercedes-Benz | 10.2M | 25.1% | 1 | | Nov 2025 | BMW | 9.1M | 22.5% | 2 | | Nov 2025 | Porsche | 6.1M | 15.1% | 3 | | Nov 2025 | Audi | 4.1M | 10.1% | 4 | | Nov 2025 | Jaguar | 4.1M | 10.1% | 5 | | Nov 2025 | Lexus | 2.7M | 6.7% | 6 | | Nov 2025 | Volvo | 2.7M | 6.7% | 7 | | Nov 2025 | Land Rover | 1.5M | 3.7% | 8 | | Dec 2025 | Mercedes-Benz | 10.2M | 24.8% | 1 | | Dec 2025 | BMW | 9.1M | 22.2% | 2 | | Dec 2025 | Porsche | 6.1M | 14.8% | 3 | | Dec 2025 | Audi | 4.1M | 9.9% | 4 | | Dec 2025 | Jaguar | 4.1M | 9.9% | 5 | | Dec 2025 | Lexus | 3.4M | 8.1% | 6 | | Dec 2025 | Volvo | 2.7M | 6.6% | 7 | | Dec 2025 | Land Rover | 1.5M | 3.6% | 8 | | Jan 2026 | BMW | 11.1M | 24.8% | 1 | | Jan 2026 | Mercedes-Benz | 10.2M | 22.8% | 2 | | Jan 2026 | Porsche | 6.1M | 13.7% | 3 | | Jan 2026 | Audi | 5M | 11.2% | 4 | | Jan 2026 | Jaguar | 4.1M | 9.1% | 5 | | Jan 2026 | Lexus | 3.4M | 7.5% | 6 | | Jan 2026 | Volvo | 3.4M | 7.5% | 7 | | Jan 2026 | Land Rover | 1.5M | 3.4% | 8 | | Feb 2026 | BMW | 9.1M | 24.9% | 1 | | Feb 2026 | Mercedes-Benz | 8.3M | 22.7% | 2 | | Feb 2026 | Audi | 5M | 13.6% | 3 | | Feb 2026 | Porsche | 5M | 13.6% | 4 | | Feb 2026 | Lexus | 2.7M | 7.5% | 5 | | Feb 2026 | Volvo | 2.7M | 7.5% | 6 | | Feb 2026 | Jaguar | 2.2M | 6.1% | 7 | | Feb 2026 | Land Rover | 1.5M | 4.1% | 8 | | Mar 2026 | BMW | 11.1M | 26.3% | 1 | | Mar 2026 | Mercedes-Benz | 10.2M | 24.2% | 2 | | Mar 2026 | Porsche | 6.1M | 14.5% | 3 | | Mar 2026 | Audi | 5M | 11.8% | 4 | | Mar 2026 | Lexus | 3.4M | 7.9% | 5 | | Mar 2026 | Volvo | 2.7M | 6.5% | 6 | | Mar 2026 | Jaguar | 2.2M | 5.3% | 7 | | Mar 2026 | Land Rover | 1.5M | 3.5% | 8 | | Apr 2026 | Mercedes-Benz | 10.2M | 25.9% | 1 | | Apr 2026 | BMW | 9.1M | 23.2% | 2 | | Apr 2026 | Porsche | 6.1M | 15.5% | 3 | | Apr 2026 | Audi | 4.1M | 10.4% | 4 | | Apr 2026 | Lexus | 3.4M | 8.5% | 5 | | Apr 2026 | Volvo | 2.7M | 7% | 6 | | Apr 2026 | Jaguar | 2.2M | 5.7% | 7 | | Apr 2026 | Land Rover | 1.5M | 3.8% | 8 | | May 2026 | Mercedes-Benz | 10.2M | 25.6% | 1 | | May 2026 | BMW | 9.1M | 22.9% | 2 | | May 2026 | Porsche | 6.1M | 15.3% | 3 | | May 2026 | Audi | 4.1M | 10.3% | 4 | | May 2026 | Lexus | 3.4M | 8.4% | 5 | | May 2026 | Jaguar | 2.7M | 6.9% | 6 | | May 2026 | Volvo | 2.7M | 6.9% | 7 | | May 2026 | Land Rover | 1.5M | 3.8% | 8 | | Jun 2026 | BMW | 9.1M | 26.1% | 1 | | Jun 2026 | Mercedes-Benz | 8.3M | 23.8% | 2 | | Jun 2026 | Porsche | 5M | 14.3% | 3 | | Jun 2026 | Audi | 4.1M | 11.7% | 4 | | Jun 2026 | Lexus | 2.7M | 7.8% | 5 | | Jun 2026 | Jaguar | 2.2M | 6.4% | 6 | | Jun 2026 | Volvo | 2.2M | 6.4% | 7 | | Jun 2026 | Land Rover | 1.2M | 3.5% | 8 | | Jul 2026 | BMW | 9.1M | 26.2% | 1 | | Jul 2026 | Mercedes-Benz | 8.3M | 23.9% | 2 | | Jul 2026 | Porsche | 5M | 14.3% | 3 | | Jul 2026 | Audi | 4.1M | 11.7% | 4 | | Jul 2026 | Lexus | 2.7M | 7.9% | 5 | | Jul 2026 | Volvo | 2.2M | 6.4% | 6 | | Jul 2026 | Jaguar | 1.8M | 5.2% | 7 | | Jul 2026 | Land Rover | 1.5M | 4.3% | 8 | | Aug 2026 | BMW | 9.1M | 25.3% | 1 | | Aug 2026 | Mercedes-Benz | 8.3M | 23.1% | 2 | | Aug 2026 | Porsche | 5M | 13.8% | 3 | | Aug 2026 | Audi | 4.1M | 11.3% | 4 | | Aug 2026 | Lexus | 3.4M | 9.3% | 5 | | Aug 2026 | Volvo | 2.7M | 7.6% | 6 | | Aug 2026 | Jaguar | 2.2M | 6.2% | 7 | | Aug 2026 | Land Rover | 1.2M | 3.4% | 8 | | Sep 2026 | Audi | — | — | — | | Sep 2026 | BMW | — | — | — | | Sep 2026 | Jaguar | — | — | — | | Sep 2026 | Land Rover | — | — | — | | Sep 2026 | Lexus | — | — | — | | Sep 2026 | Mercedes-Benz | — | — | — | | Sep 2026 | Porsche | — | — | — | | Sep 2026 | Volvo | — | — | — | ## What is being compared - **Audi**: Measured on the search term “audi”. - **BMW**: Measured on the search term “bmw”. - **Jaguar**: Measured on the search term “jaguar”. - **Land Rover**: Measured on the search term “land rover”. - **Lexus**: Measured on the search term “lexus”. - **Mercedes-Benz**: Measured on the search terms “mercedes” and “mercedes benz”, summed into one figure. - **Porsche**: Measured on the search term “porsche”. - **Volvo**: Measured on the search term “volvo”. - [Audi](/demand/global-en/brands/audi) - [BMW](/demand/global-en/brands/bmw) - [Jaguar](/demand/global-en/brands/jaguar) - [Land Rover](/demand/global-en/brands/land-rover) - [Lexus](/demand/global-en/brands/lexus) - [Mercedes-Benz](/demand/global-en/brands/mercedes-benz) - [Porsche](/demand/global-en/brands/porsche) - [Volvo](/demand/global-en/brands/volvo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among luxury car brands worldwide? In August 2026, BMW was the most searched among luxury car brands worldwide, with an estimated 9.1M branded searches and 25.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Luxury car brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/luxury-car-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/luxury-car-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.