--- title: "PackIt vs YETI: Which is searched more?" description: "Is PackIt or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/packit-vs-yeti" publisher: "Brandwave" --- # PackIt vs YETI: Which is searched more? Is PackIt or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PackIt and YETI - **Competitive set**: Lunch cooler brands - **Market**: Global - **Month measured**: Sep 2026 - **PackIt Share of Search**: 10.5% - **YETI Share of Search**: 1.6% ## Is PackIt or YETI more popular in search? - In September 2026, PackIt had more branded searches than YETI among lunch cooler brands worldwide. PackIt had about 18,400 branded searches, while YETI had 2,900. PackIt made up 10.5% of all lunch cooler brand searches we track, and YETI accounted for 1.6%. - PackIt was ahead of YETI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide moved from 13.6% to 10.5%, and its estimated monthly branded searches moved from 17.2K to 18.4K. - Across the 12 months ending September 2026, YETI’s share of searches among lunch cooler brands worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches held steady at 2.9K. ## Top lunch cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PackIt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before PackIt in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Carhartt | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | YETI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | PackIt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lunch cooler brands - Asked ChatGPT "Which lunch cooler brand should I buy?": 1. Hydro Flask, 2. YETI, 3. Carhartt - Asked ChatGPT "What are the best lunch cooler brands?": 1. YETI, 2. Hydro Flask, 3. Carhartt, 4. PackIt - Asked ChatGPT "What's the best lunch cooler brand for cold lunches?": 1. Hydro Flask, 2. YETI, 3. PackIt - Searched Google, AI Overview "best lunch cooler": 1. Carhartt, 2. Hydro Flask - Searched Google, AI Overview "insulated lunch cooler": 1. Carhartt, 2. Hydro Flask, 3. Igloo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lunch cooler brands worldwide in September 2026? - In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%. ## Month by month | Month | PackIt estimated searches | PackIt Share of Search | PackIt rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.2K | 13.6% | 2 | 2.9K | 2.3% | 4 | | Nov 2025 | 17.2K | 15.5% | 2 | 3.6K | 3.3% | 4 | | Dec 2025 | 18.4K | 15.8% | 2 | 4.4K | 3.8% | 4 | | Jan 2026 | 17.7K | 17.8% | 2 | 3.6K | 3.6% | 4 | | Feb 2026 | 15.7K | 16.7% | 2 | 2.4K | 2.6% | 5 | | Mar 2026 | 18.4K | 12% | 2 | 2.9K | 1.9% | 4 | | Apr 2026 | 17.2K | 7.1% | 2 | 2.4K | 0.99% | 4 | | May 2026 | 17.2K | 6.8% | 2 | 2.9K | 1.2% | 4 | | Jun 2026 | 19.2K | 7% | 2 | 3.6K | 1.3% | 5 | | Jul 2026 | 23.5K | 7.9% | 3 | 3.6K | 1.2% | 5 | | Aug 2026 | 26.2K | 11.6% | 2 | 4.4K | 1.9% | 4 | | Sep 2026 | 18.4K | 10.5% | 2 | 2.9K | 1.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using PackIt’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PackIt**: Measured on the search terms “packit” and “packit lunch bag”, summed into one figure. - **YETI**: Measured on the search term “yeti lunch cooler”. - [PackIt profile](/demand/global-en/brands/packit) - [YETI profile](/demand/global-en/brands/yeti) - [All lunch cooler brands worldwide](/demand/global-en/categories/lunch-cooler-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PackIt or YETI more popular in search? In September 2026, PackIt had more branded searches than YETI among lunch cooler brands worldwide. PackIt had about 18,400 branded searches, while YETI had 2,900. PackIt made up 10.5% of all lunch cooler brand searches we track, and YETI accounted for 1.6%. ## Cite this page Brandwave. "PackIt vs YETI: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/packit-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/packit-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.