--- title: "Carhartt vs PackIt: Which is searched more?" description: "Is Carhartt or PackIt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/carhartt-vs-packit" publisher: "Brandwave" --- # Carhartt vs PackIt: Which is searched more? Is Carhartt or PackIt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and PackIt - **Competitive set**: Lunch cooler brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 0.41% - **PackIt Share of Search**: 10.5% ## Is Carhartt or PackIt more popular in search? - In September 2026, PackIt had more branded searches than Carhartt among lunch cooler brands worldwide. PackIt had about 18,400 branded searches, while Carhartt had 720. PackIt made up 10.5% of all lunch cooler brand searches we track, and Carhartt accounted for 0.41%. - The lead changed hands 2 times in the 12 months ending September 2026: Carhartt took it in July 2026, PackIt took it in August 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among lunch cooler brands worldwide moved from 0.7% to 0.41%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide moved from 13.6% to 10.5%, and its estimated monthly branded searches moved from 17.2K to 18.4K. ## Top lunch cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carhartt was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PackIt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt was listed before PackIt in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Carhartt | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | YETI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | PackIt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lunch cooler brands - Asked ChatGPT "Which lunch cooler brand should I buy?": 1. Hydro Flask, 2. YETI, 3. Carhartt - Asked ChatGPT "What are the best lunch cooler brands?": 1. YETI, 2. Hydro Flask, 3. Carhartt, 4. PackIt - Asked ChatGPT "What's the best lunch cooler brand for cold lunches?": 1. Hydro Flask, 2. YETI, 3. PackIt - Searched Google, AI Overview "best lunch cooler": 1. Carhartt, 2. Hydro Flask - Searched Google, AI Overview "insulated lunch cooler": 1. Carhartt, 2. Hydro Flask, 3. Igloo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lunch cooler brands worldwide in September 2026? - In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%. - Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | PackIt estimated searches | PackIt Share of Search | PackIt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.7% | 5 | 17.2K | 13.6% | 2 | | Nov 2025 | 880 | 0.8% | 5 | 17.2K | 15.5% | 2 | | Dec 2025 | 1.3K | 1.1% | 5 | 18.4K | 15.8% | 2 | | Jan 2026 | 590 | 0.59% | 5 | 17.7K | 17.8% | 2 | | Feb 2026 | 3.6K | 3.8% | 4 | 15.7K | 16.7% | 2 | | Mar 2026 | 880 | 0.58% | 5 | 18.4K | 12% | 2 | | Apr 2026 | 720 | 0.3% | 5 | 17.2K | 7.1% | 2 | | May 2026 | 720 | 0.29% | 5 | 17.2K | 6.8% | 2 | | Jun 2026 | 18.1K | 6.6% | 3 | 19.2K | 7% | 2 | | Jul 2026 | 33.1K | 11.2% | 2 | 23.5K | 7.9% | 3 | | Aug 2026 | 880 | 0.39% | 5 | 26.2K | 11.6% | 2 | | Sep 2026 | 720 | 0.41% | 5 | 18.4K | 10.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt lunch cooler”. - **PackIt**: Measured on the search terms “packit” and “packit lunch bag”, summed into one figure. - [Carhartt profile](/demand/global-en/brands/carhartt) - [PackIt profile](/demand/global-en/brands/packit) - [All lunch cooler brands worldwide](/demand/global-en/categories/lunch-cooler-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or PackIt more popular in search? In September 2026, PackIt had more branded searches than Carhartt among lunch cooler brands worldwide. PackIt had about 18,400 branded searches, while Carhartt had 720. PackIt made up 10.5% of all lunch cooler brand searches we track, and Carhartt accounted for 0.41%. ## Cite this page Brandwave. "Carhartt vs PackIt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/carhartt-vs-packit This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/carhartt-vs-packit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.