--- title: "Carhartt vs Igloo: Which is searched more?" description: "Which is more popular in search, Carhartt or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/carhartt-vs-igloo" publisher: "Brandwave" --- # Carhartt vs Igloo: Which is searched more? Which is more popular in search, Carhartt or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Lunch cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and Igloo - **Competitive set**: Lunch cooler brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 38.4% - **Igloo Share of Search**: 10.6% ## Which is more popular in search, Carhartt or Igloo? - In September 2026, Carhartt had more branded searches than Igloo among lunch cooler brands worldwide. Carhartt was estimated to have 533K branded searches compared to Igloo’s 147K, and held a 38.4% Share of Search versus Igloo’s 10.6%. - Carhartt was ahead of Igloo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch cooler brands worldwide moved from 55.6% to 38.4%, and its estimated monthly branded searches moved from 923K to 533K. - Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch cooler brands worldwide moved from 6% to 10.6%, and its estimated monthly branded searches moved from 98.7K to 147K. ## How did search popularity change for lunch cooler brands worldwide in September 2026? - In September 2026, Carhartt gained estimated Share of Search among lunch cooler brands worldwide, from 23.1% to 38.4%. - In September 2026, Igloo lost estimated Share of Search among lunch cooler brands worldwide, from 12.5% to 10.6%. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Igloo estimated searches | Igloo Share of Search | Igloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 923K | 55.6% | 1 | 98.7K | 6% | 3 | | Nov 2025 | 1.6M | 64.3% | 1 | 80.7K | 3.2% | 3 | | Dec 2025 | 1.6M | 58.4% | 1 | 81.6K | 2.9% | 3 | | Jan 2026 | 936K | 56.5% | 1 | 66.7K | 4% | 3 | | Feb 2026 | 547K | 44.5% | 2 | 66.9K | 5.4% | 3 | | Mar 2026 | 410K | 34.5% | 2 | 122K | 10.2% | 3 | | Apr 2026 | 296K | 24.4% | 2 | 212K | 17.5% | 3 | | May 2026 | 256K | 18.4% | 2 | 218K | 15.7% | 3 | | Jun 2026 | 278K | 18.5% | 2 | 222K | 14.7% | 3 | | Jul 2026 | 280K | 18.3% | 2 | 224K | 14.6% | 3 | | Aug 2026 | 340K | 23.1% | 2 | 184K | 12.5% | 3 | | Sep 2026 | 533K | 38.4% | 2 | 147K | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search terms “carhartt bag”, “carhartt belt”, “carhartt boiler suit”, “carhartt car seat cover”, “carhartt cargo pants”, “carhartt cargo shorts”, “carhartt hoody”, “carhartt jacket”, “carhartt lunch cooler”, “carhartt steel toe boot”, “carhartt work pants”, “carhartt work shirts” and “carhartt work shorts”, summed into one figure. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - [Carhartt profile](/demand/global-en/brands/carhartt) - [Igloo profile](/demand/global-en/brands/igloo) - [All lunch cooler brands worldwide](/demand/global-en/categories/lunch-cooler-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Carhartt or Igloo? In September 2026, Carhartt had more branded searches than Igloo among lunch cooler brands worldwide. Carhartt was estimated to have 533K branded searches compared to Igloo’s 147K, and held a 38.4% Share of Search versus Igloo’s 10.6%. ## Cite this page Brandwave. "Carhartt vs Igloo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/carhartt-vs-igloo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands/compare/carhartt-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.