--- title: "Lunch cooler brands: Which are searched most?" description: "Compare the lunch cooler brands people buy. Share of Search among Igloo, YETI and Carhartt, the lunch cooler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands" publisher: "Brandwave" --- # Lunch cooler brands: Which are searched most? Compare the lunch cooler brands people buy. Share of Search among Igloo, YETI and Carhartt, the lunch cooler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lunch cooler brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Igloo, 97.6% ## Which brand is most popular in search among lunch cooler brands worldwide? - In September 2026, Igloo was the most searched among lunch cooler brands worldwide, with an estimated 147K branded searches and 97.6% estimated Share of Search within this set. - YETI is in 2nd place, 95.7 percentage points behind at 1.9% Share of Search. - Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch cooler brands worldwide increased from 96.3% to 97.6%. - Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide decreased from 2.8% to 1.9%. - Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch cooler brands worldwide peaked at 98.5% in April 2026 and was lowest at 85.9% in July 2026. - Across the 12 months ending September 2026, YETI’s estimated Share of Search among lunch cooler brands worldwide peaked at 5.1% in January 2026 and was lowest at 1.1% in April 2026. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch cooler brands worldwide peaked at 12.7% in July 2026 and was lowest at 0.33% in May 2026. - Across the 12 months ending September 2026, Carhartt held steady: its estimated Share of Search among lunch cooler brands worldwide moved less than 0.5 percentage points. ## How did search popularity change for lunch cooler brands worldwide in September 2026? - Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026. - Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Igloo | 97.6% | 147K | -20.2% | Igloo | | 2 | YETI | 1.9% | 2.9K | -34.1% | YETI | | 3 | Carhartt | 0.48% | 720 | -18.2% | Carhartt | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Igloo | 98.7K | 96.3% | 1 | | Oct 2025 | YETI | 2.9K | 2.8% | 2 | | Oct 2025 | Carhartt | 880 | 0.86% | 3 | | Nov 2025 | Igloo | 80.7K | 94.7% | 1 | | Nov 2025 | YETI | 3.6K | 4.2% | 2 | | Nov 2025 | Carhartt | 880 | 1% | 3 | | Dec 2025 | Igloo | 81.6K | 93.5% | 1 | | Dec 2025 | YETI | 4.4K | 5% | 2 | | Dec 2025 | Carhartt | 1.3K | 1.5% | 3 | | Jan 2026 | Igloo | 66.7K | 94.1% | 1 | | Jan 2026 | YETI | 3.6K | 5.1% | 2 | | Jan 2026 | Carhartt | 590 | 0.83% | 3 | | Feb 2026 | Igloo | 66.9K | 91.8% | 1 | | Feb 2026 | Carhartt | 3.6K | 4.9% | 2 | | Feb 2026 | YETI | 2.4K | 3.3% | 3 | | Mar 2026 | Igloo | 122K | 97% | 1 | | Mar 2026 | YETI | 2.9K | 2.3% | 2 | | Mar 2026 | Carhartt | 880 | 0.7% | 3 | | Apr 2026 | Igloo | 212K | 98.5% | 1 | | Apr 2026 | YETI | 2.4K | 1.1% | 2 | | Apr 2026 | Carhartt | 720 | 0.33% | 3 | | May 2026 | Igloo | 218K | 98.4% | 1 | | May 2026 | YETI | 2.9K | 1.3% | 2 | | May 2026 | Carhartt | 720 | 0.33% | 3 | | Jun 2026 | Igloo | 222K | 91.1% | 1 | | Jun 2026 | Carhartt | 18.1K | 7.4% | 2 | | Jun 2026 | YETI | 3.6K | 1.5% | 3 | | Jul 2026 | Igloo | 224K | 85.9% | 1 | | Jul 2026 | Carhartt | 33.1K | 12.7% | 2 | | Jul 2026 | YETI | 3.6K | 1.4% | 3 | | Aug 2026 | Igloo | 184K | 97.2% | 1 | | Aug 2026 | YETI | 4.4K | 2.3% | 2 | | Aug 2026 | Carhartt | 880 | 0.47% | 3 | | Sep 2026 | Igloo | 147K | 97.6% | 1 | | Sep 2026 | YETI | 2.9K | 1.9% | 2 | | Sep 2026 | Carhartt | 720 | 0.48% | 3 | ## What is being compared - **Carhartt**: Measured on the search term “carhartt lunch cooler”. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - **YETI**: Measured on the search term “yeti lunch cooler”. - [Carhartt](/demand/global-en/brands/carhartt) - [Igloo](/demand/global-en/brands/igloo) - [YETI](/demand/global-en/brands/yeti) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lunch cooler brands worldwide? In September 2026, Igloo was the most searched among lunch cooler brands worldwide, with an estimated 147K branded searches and 97.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lunch cooler brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lunch-cooler-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.