--- title: "Lunch bag brands: Which are searched most?" description: "Compare the lunch bag brands brands people buy. Share of Search among Hydro Flask, JanSport, Herschel and BUILT, the lunch bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lunch-bag-brands" publisher: "Brandwave" --- # Lunch bag brands: Which are searched most? Compare the lunch bag brands brands people buy. Share of Search among Hydro Flask, JanSport, Herschel and BUILT, the lunch bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lunch bag brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Hydro Flask, 45.5% ## Which brand is most popular in search among lunch bag brands worldwide? - In September 2026, Hydro Flask was the most searched among lunch bag brands worldwide, with an estimated 450K branded searches and 45.5% estimated Share of Search within this set. - JanSport is in 2nd place, 25.2 percentage points behind at 20.3% Share of Search. - Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among lunch bag brands worldwide decreased from 50.2% to 45.5%. - Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide increased from 15.1% to 20.3%. - Across the 12 months ending September 2026, Herschel’s estimated Share of Search among lunch bag brands worldwide increased from 14.8% to 19.4%. - Across the 12 months ending September 2026, BUILT’s estimated Share of Search among lunch bag brands worldwide decreased from 20% to 14.8%. - Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among lunch bag brands worldwide peaked at 55.5% in December 2025 and was lowest at 37.5% in August 2026. - Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide peaked at 37.6% in July 2026 and was lowest at 13.4% in November 2025. - Across the 12 months ending September 2026, Herschel’s estimated Share of Search among lunch bag brands worldwide peaked at 19.4% in September 2026 and was lowest at 13.6% in July 2026. - Across the 12 months ending September 2026, BUILT’s estimated Share of Search among lunch bag brands worldwide peaked at 23.4% in January 2026 and was lowest at 9.1% in August 2026. - Across the 12 months ending September 2026, JanSport rose from 3rd to 2nd among lunch bag brands worldwide. - Across the 12 months ending September 2026, Herschel rose from 4th to 3rd among lunch bag brands worldwide. - Across the 12 months ending September 2026, BUILT fell from 2nd to 4th among lunch bag brands worldwide. ## Compare search popularity between leading brands - [Hydro Flask vs JanSport: compare search popularity](/demand/global-en/compare/hydro-flask-vs-jansport): 45.5% against 20.3% Share of Search. - [Hydro Flask vs Herschel: compare search popularity](/demand/global-en/compare/herschel-vs-hydro-flask): 45.5% against 19.4% Share of Search. - [Hydro Flask vs BUILT: compare search popularity](/demand/global-en/compare/built-vs-hydro-flask): 45.5% against 14.8% Share of Search. - [JanSport vs Herschel: compare search popularity](/demand/global-en/compare/herschel-vs-jansport): 20.3% against 19.4% Share of Search. - [JanSport vs BUILT: compare search popularity](/demand/global-en/compare/built-vs-jansport): 20.3% against 14.8% Share of Search. - [Herschel vs BUILT: compare search popularity](/demand/global-en/compare/built-vs-herschel): 19.4% against 14.8% Share of Search. ## How did search popularity change for lunch bag brands worldwide in September 2026? - In September 2026, Hydro Flask gained estimated Share of Search among lunch bag brands worldwide, from 37.5% to 45.5%. - In September 2026, BUILT gained estimated Share of Search among lunch bag brands worldwide, from 9.1% to 14.8%. - In September 2026, Herschel gained estimated Share of Search among lunch bag brands worldwide, from 16% to 19.4%. - In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 37.5% to 20.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hydro Flask | 45.5% | 450K | -33.1% | Hydro Flask | | 2 | JanSport | 20.3% | 201K | -70.1% | JanSport | | 3 | Herschel | 19.4% | 192K | -32.9% | Herschel | | 4 | BUILT | 14.8% | 147K | -10.1% | BUILT | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hydro Flask | 550K | 50.2% | 1 | | Oct 2025 | BUILT | 219K | 20% | 2 | | Oct 2025 | JanSport | 165K | 15.1% | 3 | | Oct 2025 | Herschel | 162K | 14.8% | 4 | | Nov 2025 | Hydro Flask | 673K | 54.5% | 1 | | Nov 2025 | BUILT | 199K | 16.1% | 2 | | Nov 2025 | Herschel | 198K | 16% | 3 | | Nov 2025 | JanSport | 165K | 13.4% | 4 | | Dec 2025 | Hydro Flask | 673K | 55.5% | 1 | | Dec 2025 | Herschel | 198K | 16.3% | 2 | | Dec 2025 | BUILT | 177K | 14.6% | 3 | | Dec 2025 | JanSport | 165K | 13.6% | 4 | | Jan 2026 | Hydro Flask | 550K | 42.6% | 1 | | Jan 2026 | BUILT | 302K | 23.4% | 2 | | Jan 2026 | JanSport | 246K | 19.1% | 3 | | Jan 2026 | Herschel | 192K | 14.9% | 4 | | Feb 2026 | Hydro Flask | 450K | 40.9% | 1 | | Feb 2026 | BUILT | 248K | 22.5% | 2 | | Feb 2026 | JanSport | 246K | 22.3% | 3 | | Feb 2026 | Herschel | 157K | 14.3% | 4 | | Mar 2026 | Hydro Flask | 450K | 42.4% | 1 | | Mar 2026 | BUILT | 248K | 23.4% | 2 | | Mar 2026 | JanSport | 201K | 18.9% | 3 | | Mar 2026 | Herschel | 162K | 15.3% | 4 | | Apr 2026 | Hydro Flask | 450K | 45.4% | 1 | | Apr 2026 | BUILT | 219K | 22.1% | 2 | | Apr 2026 | JanSport | 165K | 16.7% | 3 | | Apr 2026 | Herschel | 157K | 15.9% | 4 | | May 2026 | Hydro Flask | 450K | 45.3% | 1 | | May 2026 | JanSport | 201K | 20.3% | 2 | | May 2026 | BUILT | 179K | 18.1% | 3 | | May 2026 | Herschel | 162K | 16.3% | 4 | | Jun 2026 | Hydro Flask | 450K | 43.1% | 1 | | Jun 2026 | JanSport | 246K | 23.6% | 2 | | Jun 2026 | BUILT | 179K | 17.2% | 3 | | Jun 2026 | Herschel | 168K | 16.1% | 4 | | Jul 2026 | Hydro Flask | 550K | 37.6% | 1 | | Jul 2026 | JanSport | 550K | 37.6% | 2 | | Jul 2026 | Herschel | 198K | 13.6% | 3 | | Jul 2026 | BUILT | 163K | 11.2% | 4 | | Aug 2026 | Hydro Flask | 673K | 37.5% | 1 | | Aug 2026 | JanSport | 673K | 37.5% | 2 | | Aug 2026 | Herschel | 287K | 16% | 3 | | Aug 2026 | BUILT | 163K | 9.1% | 4 | | Sep 2026 | Hydro Flask | 450K | 45.5% | 1 | | Sep 2026 | JanSport | 201K | 20.3% | 2 | | Sep 2026 | Herschel | 192K | 19.4% | 3 | | Sep 2026 | BUILT | 147K | 14.8% | 4 | ## What is being compared - **BUILT**: Measured on the search terms “built bar”, “built bars”, “built puff bars” and “built puffs”, summed into one figure. - **Herschel**: Measured on the search terms “herschel” and “herschel bag”, summed into one figure. - **Hydro Flask**: Measured on the search term “hydro flask”. - **JanSport**: Measured on the search term “jansport”. - [BUILT](/demand/global-en/brands/built) - [Herschel](/demand/global-en/brands/herschel) - [Hydro Flask](/demand/global-en/brands/hydro-flask) - [JanSport](/demand/global-en/brands/jansport) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lunch bag brands worldwide? In September 2026, Hydro Flask was the most searched among lunch bag brands worldwide, with an estimated 450K branded searches and 45.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lunch bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lunch-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lunch-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.