---
title: "Lump charcoal brands: Which are most popular?"
description: "Compare the lump charcoal and briquette brands people grill and smoke with. Share of Search among Kingsford, Royal Oak, B&B Charcoal, Jealous Devil, Big Green Egg, Fogo and Cowboy Charcoal, the lump charcoal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lump-charcoal-brands"
publisher: "Brandwave"
---

# Lump charcoal brands: Which are most popular?

Compare the lump charcoal and briquette brands people grill and smoke with. Share of Search among Kingsford, Royal Oak, B&B Charcoal, Jealous Devil, Big Green Egg, Fogo and Cowboy Charcoal, the lump charcoal brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lump charcoal brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Kingsford, 40.7%

## Which brand is most popular in search among lump charcoal brands worldwide?

- In October 2026, Kingsford was the most searched among lump charcoal brands worldwide, with an estimated 14.8K branded searches, 40.7% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Royal Oak is in 2nd place, 22.5 percentage points behind at 18.1%.
- Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide increased from 35.7% to 40.7%.
- Across the 12 months ending October 2026, Royal Oak’s share of searches among lump charcoal brands worldwide increased from 13% to 18.1%.
- Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide decreased from 13% to 12.1%.
- Across the 12 months ending October 2026, Jealous Devil’s share of searches among lump charcoal brands worldwide decreased from 12.4% to 10.7%.
- Across the 12 months ending October 2026, Big Green Egg’s share of searches among lump charcoal brands worldwide decreased from 10.6% to 6.6%.
- Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide decreased from 10.6% to 6.6%.
- Across the 12 months ending October 2026, Cowboy Charcoal’s share of searches among lump charcoal brands worldwide increased from 4.7% to 5.2%.
- Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide peaked at 43.1% in September 2026 and was lowest at 35.7% in November 2025.
- Across the 12 months ending October 2026, Royal Oak’s share of searches among lump charcoal brands worldwide peaked at 18.1% in October 2026 and was lowest at 12.3% in December 2025.
- Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide peaked at 14.7% in June 2026 and was lowest at 10.3% in May 2026.
- Across the 12 months ending October 2026, Jealous Devil’s share of searches among lump charcoal brands worldwide peaked at 16.3% in May 2026 and was lowest at 10.7% in October 2026.
- Across the 12 months ending October 2026, Big Green Egg’s share of searches among lump charcoal brands worldwide peaked at 10.6% in November 2025 and was lowest at 4.5% in September 2026.
- Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide peaked at 10.6% in November 2025 and was lowest at 6.5% in July 2026.
- Across the 12 months ending October 2026, Cowboy Charcoal’s share of searches among lump charcoal brands worldwide peaked at 5.2% in October 2026 and was lowest at 4.2% in January 2026.
- Across the 12 months ending October 2026, Royal Oak rose from 3rd to 2nd among lump charcoal brands worldwide.
- Across the 12 months ending October 2026, B&B Charcoal fell from 2nd to 3rd among lump charcoal brands worldwide.

## Top lump charcoal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jealous Devil, Big Green Egg and Fogo were mentioned most often, in four of the five answers. Jealous Devil was recommended most often, coming first in two out of four answers that gave a list. Fogo was second, and Big Green Egg was third. Royal Oak, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jealous Devil | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Fogo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Big Green Egg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kingsford | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| Royal Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| B&B Charcoal | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| Cowboy Charcoal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lump charcoal brands

- Asked ChatGPT "What's the best lump charcoal?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg
- Asked ChatGPT "Which charcoal brand is best for a kamado grill?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg
- Asked ChatGPT "What's the best charcoal for smoking meat?": 1. Fogo, 2. B&B Charcoal, 3. Kingsford, 4. Big Green Egg
- Searched Google, AI Overview "lump charcoal": 1. Big Green Egg, 2. Jealous Devil
- Searched Google, AI Overview "best lump charcoal": 1. Fogo, 2. Jealous Devil

Not named in any answer: Royal Oak and Cowboy Charcoal.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Kingsford vs Royal Oak: compare search popularity](/demand/global-en/compare/kingsford-charcoal-vs-royal-oak-charcoal): 40.7% against 18.1% Share of Search.
- [Kingsford vs B&B Charcoal: compare search popularity](/demand/global-en/compare/b-and-b-charcoal-vs-kingsford-charcoal): 40.7% against 12.1% Share of Search.
- [Kingsford vs Jealous Devil: compare search popularity](/demand/global-en/compare/jealous-devil-vs-kingsford-charcoal): 40.7% against 10.7% Share of Search.
- [Kingsford vs Big Green Egg: compare search popularity](/demand/global-en/compare/big-green-egg-vs-kingsford-charcoal): 40.7% against 6.6% Share of Search.
- [Royal Oak vs B&B Charcoal: compare search popularity](/demand/global-en/compare/b-and-b-charcoal-vs-royal-oak-charcoal): 18.1% against 12.1% Share of Search.
- [Royal Oak vs Jealous Devil: compare search popularity](/demand/global-en/compare/jealous-devil-vs-royal-oak-charcoal): 18.1% against 10.7% Share of Search.
- [Royal Oak vs Big Green Egg: compare search popularity](/demand/global-en/compare/big-green-egg-vs-royal-oak-charcoal): 18.1% against 6.6% Share of Search.
- [B&B Charcoal vs Jealous Devil: compare search popularity](/demand/global-en/compare/b-and-b-charcoal-vs-jealous-devil): 12.1% against 10.7% Share of Search.
- [B&B Charcoal vs Big Green Egg: compare search popularity](/demand/global-en/compare/b-and-b-charcoal-vs-big-green-egg): 12.1% against 6.6% Share of Search.
- [Jealous Devil vs Big Green Egg: compare search popularity](/demand/global-en/compare/big-green-egg-vs-jealous-devil): 10.7% against 6.6% Share of Search.

## How did search popularity change for lump charcoal brands worldwide in October 2026?

- In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.
- In October 2026, Royal Oak gained share of searches among lump charcoal brands worldwide, from 15.7% to 18.1%.
- In October 2026, Cowboy Charcoal gained share of searches among lump charcoal brands worldwide, from 4.5% to 5.2%.
- In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%.
- In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.
- In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%.
- Estimated monthly branded searches for Fogo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.

## Which lump charcoal brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kingsford | 40.7% | 14.8K | -18.2% | Clorox |
| 2 | Royal Oak | 18.1% | 6.6K | 0.0% | Royal Oak |
| 3 | B&B Charcoal | 12.1% | 4.4K | -18.5% | B&B Charcoal |
| 4 | Jealous Devil | 10.7% | 3.9K | -25.0% | Jealous Devil |
| 5 | Big Green Egg | 6.6% | 2.4K | +26.3% | Big Green Egg |
| 6 | Fogo | 6.6% | 2.4K | -17.2% | Fogo |
| 7 | Cowboy Charcoal | 5.2% | 1.9K | 0.0% | Cowboy Charcoal |

Big Green Egg sells other things too, so only its searches that name this product count here, like “big green egg charcoal”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Kingsford | 12.1K | 35.7% | 1 |
| Nov 2025 | B&B Charcoal | 4.4K | 13% | 2 |
| Nov 2025 | Royal Oak | 4.4K | 13% | 3 |
| Nov 2025 | Jealous Devil | 4.2K | 12.4% | 4 |
| Nov 2025 | Big Green Egg | 3.6K | 10.6% | 5 |
| Nov 2025 | Fogo | 3.6K | 10.6% | 6 |
| Nov 2025 | Cowboy Charcoal | 1.6K | 4.7% | 7 |
| Dec 2025 | Kingsford | 14.8K | 41.2% | 1 |
| Dec 2025 | B&B Charcoal | 4.4K | 12.3% | 2 |
| Dec 2025 | Royal Oak | 4.4K | 12.3% | 3 |
| Dec 2025 | Jealous Devil | 4.2K | 11.7% | 4 |
| Dec 2025 | Fogo | 3.6K | 10% | 5 |
| Dec 2025 | Big Green Egg | 2.9K | 8.1% | 6 |
| Dec 2025 | Cowboy Charcoal | 1.6K | 4.5% | 7 |
| Jan 2026 | Kingsford | 12.1K | 38.8% | 1 |
| Jan 2026 | B&B Charcoal | 4.4K | 14.1% | 2 |
| Jan 2026 | Royal Oak | 4.4K | 14.1% | 3 |
| Jan 2026 | Jealous Devil | 3.7K | 11.9% | 4 |
| Jan 2026 | Fogo | 2.9K | 9.3% | 5 |
| Jan 2026 | Big Green Egg | 2.4K | 7.7% | 6 |
| Jan 2026 | Cowboy Charcoal | 1.3K | 4.2% | 7 |
| Feb 2026 | Kingsford | 9.9K | 35.7% | 1 |
| Feb 2026 | Royal Oak | 4.4K | 15.9% | 2 |
| Feb 2026 | Jealous Devil | 3.7K | 13.4% | 3 |
| Feb 2026 | B&B Charcoal | 3.6K | 13% | 4 |
| Feb 2026 | Fogo | 2.9K | 10.5% | 5 |
| Feb 2026 | Big Green Egg | 1.9K | 6.9% | 6 |
| Feb 2026 | Cowboy Charcoal | 1.3K | 4.7% | 7 |
| Mar 2026 | Kingsford | 18.1K | 42.6% | 1 |
| Mar 2026 | B&B Charcoal | 5.4K | 12.7% | 2 |
| Mar 2026 | Royal Oak | 5.4K | 12.7% | 3 |
| Mar 2026 | Jealous Devil | 5.2K | 12.2% | 4 |
| Mar 2026 | Fogo | 3.6K | 8.5% | 5 |
| Mar 2026 | Big Green Egg | 2.9K | 6.8% | 6 |
| Mar 2026 | Cowboy Charcoal | 1.9K | 4.5% | 7 |
| Apr 2026 | Kingsford | 18.1K | 37.9% | 1 |
| Apr 2026 | B&B Charcoal | 6.6K | 13.8% | 2 |
| Apr 2026 | Royal Oak | 6.6K | 13.8% | 3 |
| Apr 2026 | Jealous Devil | 5.2K | 10.9% | 4 |
| Apr 2026 | Big Green Egg | 4.4K | 9.2% | 5 |
| Apr 2026 | Fogo | 4.4K | 9.2% | 6 |
| Apr 2026 | Cowboy Charcoal | 2.4K | 5% | 7 |
| May 2026 | Kingsford | 33.1K | 42.3% | 1 |
| May 2026 | Jealous Devil | 12.8K | 16.3% | 2 |
| May 2026 | Royal Oak | 9.9K | 12.6% | 3 |
| May 2026 | B&B Charcoal | 8.1K | 10.3% | 4 |
| May 2026 | Big Green Egg | 5.4K | 6.9% | 5 |
| May 2026 | Fogo | 5.4K | 6.9% | 6 |
| May 2026 | Cowboy Charcoal | 3.6K | 4.6% | 7 |
| Jun 2026 | Kingsford | 27.1K | 40.2% | 1 |
| Jun 2026 | B&B Charcoal | 9.9K | 14.7% | 2 |
| Jun 2026 | Royal Oak | 9.9K | 14.7% | 3 |
| Jun 2026 | Jealous Devil | 7.8K | 11.6% | 4 |
| Jun 2026 | Fogo | 5.4K | 8% | 5 |
| Jun 2026 | Big Green Egg | 4.4K | 6.5% | 6 |
| Jun 2026 | Cowboy Charcoal | 2.9K | 4.3% | 7 |
| Jul 2026 | Kingsford | 27.1K | 39.8% | 1 |
| Jul 2026 | B&B Charcoal | 9.9K | 14.5% | 2 |
| Jul 2026 | Royal Oak | 9.9K | 14.5% | 3 |
| Jul 2026 | Jealous Devil | 8.5K | 12.5% | 4 |
| Jul 2026 | Big Green Egg | 5.4K | 7.9% | 5 |
| Jul 2026 | Fogo | 4.4K | 6.5% | 6 |
| Jul 2026 | Cowboy Charcoal | 2.9K | 4.3% | 7 |
| Aug 2026 | Kingsford | 18.1K | 36.3% | 1 |
| Aug 2026 | Royal Oak | 8.1K | 16.3% | 2 |
| Aug 2026 | Jealous Devil | 7.3K | 14.7% | 3 |
| Aug 2026 | B&B Charcoal | 6.6K | 13.3% | 4 |
| Aug 2026 | Fogo | 4.4K | 8.8% | 5 |
| Aug 2026 | Big Green Egg | 2.9K | 5.8% | 6 |
| Aug 2026 | Cowboy Charcoal | 2.4K | 4.8% | 7 |
| Sep 2026 | Kingsford | 18.1K | 43.1% | 1 |
| Sep 2026 | Royal Oak | 6.6K | 15.7% | 2 |
| Sep 2026 | B&B Charcoal | 5.4K | 12.9% | 3 |
| Sep 2026 | Jealous Devil | 5.2K | 12.4% | 4 |
| Sep 2026 | Fogo | 2.9K | 6.9% | 5 |
| Sep 2026 | Big Green Egg | 1.9K | 4.5% | 6 |
| Sep 2026 | Cowboy Charcoal | 1.9K | 4.5% | 7 |
| Oct 2026 | Kingsford | 14.8K | 40.7% | 1 |
| Oct 2026 | Royal Oak | 6.6K | 18.1% | 2 |
| Oct 2026 | B&B Charcoal | 4.4K | 12.1% | 3 |
| Oct 2026 | Jealous Devil | 3.9K | 10.7% | 4 |
| Oct 2026 | Big Green Egg | 2.4K | 6.6% | 5 |
| Oct 2026 | Fogo | 2.4K | 6.6% | 6 |
| Oct 2026 | Cowboy Charcoal | 1.9K | 5.2% | 7 |

## How are branded searches counted for lump charcoal brands?

- **B&B Charcoal**: Measured on the search term “b&b charcoal”.
- **Big Green Egg**: Measured on the search term “big green egg charcoal”.
- **Cowboy Charcoal**: Measured on the search term “cowboy charcoal”.
- **Fogo**: Measured on the search term “fogo charcoal”.
- **Jealous Devil**: Measured on the search terms “jealous devil” and “jealous devil charcoal”, summed into one figure.
- **Kingsford**: Measured on the search term “kingsford charcoal”.
- **Royal Oak**: Measured on the search term “royal oak charcoal”.

- [B&B Charcoal](/demand/global-en/brands/b-and-b-charcoal)
- [Big Green Egg](/demand/global-en/brands/big-green-egg)
- [Cowboy Charcoal](/demand/global-en/brands/cowboy-charcoal)
- [Fogo](/demand/global-en/brands/fogo-charcoal)
- [Jealous Devil](/demand/global-en/brands/jealous-devil)
- [Kingsford](/demand/global-en/brands/kingsford-charcoal)
- [Royal Oak](/demand/global-en/brands/royal-oak-charcoal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lump charcoal brands worldwide?

In October 2026, Kingsford was the most searched among lump charcoal brands worldwide, with an estimated 14.8K branded searches, 40.7% of all searches for the seven tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Lump charcoal brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/lump-charcoal-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lump-charcoal-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.