---
title: "Luggage brands: Which brands are most popular in search?"
description: "Compare brands that offers luggage and travel bags. Share of Search among Samsonite, Away, Travelpro, Monos and July, the luggage brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/luggage-brands"
publisher: "Brandwave"
---

# Luggage brands: Which brands are most popular in search?

Compare brands that offers luggage and travel bags. Share of Search among Samsonite, Away, Travelpro, Monos and July, the luggage brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Luggage brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Samsonite, 68%

## Which brand is most popular in search among luggage brands worldwide?

- In August 2026, Samsonite was the most searched among luggage brands worldwide, with an estimated 1.4M branded searches and 68% estimated Share of Search within this set.
- Away is in 2nd place, 56.5 percentage points behind at 11.5% Share of Search.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide increased from 65.1% to 68%.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide decreased from 13% to 11.5%.
- Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands worldwide decreased from 6.8% to 5.6%.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide peaked at 68% in August 2026 and was lowest at 60.9% in May 2026.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands worldwide peaked at 16.4% in May 2026 and was lowest at 11% in January 2026.
- Across the 11 months ending August 2026, Travelpro’s estimated Share of Search among luggage brands worldwide peaked at 13.3% in June 2026 and was lowest at 10.7% in February 2026.
- Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands worldwide peaked at 8.1% in February 2026 and was lowest at 5.3% in July 2026.
- Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands worldwide peaked at 5.5% in February 2026 and was lowest at 2.9% in January 2026.
- Across the 11 months ending August 2026, Travelpro and July held steady: their estimated Share of Search among luggage brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Samsonite vs Away: compare search popularity](/demand/global-en/compare/away-vs-samsonite): 68% against 11.5% Share of Search.
- [Samsonite vs Travelpro: compare search popularity](/demand/global-en/compare/samsonite-vs-travelpro): 68% against 11.3% Share of Search.
- [Samsonite vs Monos: compare search popularity](/demand/global-en/compare/monos-vs-samsonite): 68% against 5.6% Share of Search.
- [Samsonite vs July: compare search popularity](/demand/global-en/compare/july-vs-samsonite): 68% against 3.6% Share of Search.
- [Away vs Travelpro: compare search popularity](/demand/global-en/compare/away-vs-travelpro): 11.5% against 11.3% Share of Search.
- [Away vs Monos: compare search popularity](/demand/global-en/compare/away-vs-monos): 11.5% against 5.6% Share of Search.
- [Away vs July: compare search popularity](/demand/global-en/compare/away-vs-july): 11.5% against 3.6% Share of Search.
- [Travelpro vs Monos: compare search popularity](/demand/global-en/compare/monos-vs-travelpro): 11.3% against 5.6% Share of Search.
- [Travelpro vs July: compare search popularity](/demand/global-en/compare/july-vs-travelpro): 11.3% against 3.6% Share of Search.
- [Monos vs July: compare search popularity](/demand/global-en/compare/july-vs-monos): 5.6% against 3.6% Share of Search.

## How did search popularity change for luggage brands worldwide in August 2026?

- In August 2026, Samsonite gained estimated Share of Search among luggage brands worldwide, from 66.3% to 68%.
- In August 2026, Away lost estimated Share of Search among luggage brands worldwide, from 13.2% to 11.5%.
- Estimated monthly branded searches for July worldwide rose 22.2% over 11 measured months, from 59.1K to 72.3K in August 2026.
- Estimated monthly branded searches for Travelpro worldwide rose 12.2% over 11 measured months, from 201K to 225K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Samsonite | 68% | 1.4M | 0.0% | Samsonite |
| 2 | Away | 11.5% | 229K | -15.3% | Away |
| 3 | Travelpro | 11.3% | 225K | -5.6% | Travelpro |
| 4 | Monos | 5.6% | 112K | +3.0% | Monos |
| 5 | July | 3.6% | 72.3K | -0.1% | July |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Samsonite | 1.1M | 65.1% | 1 |
| Oct 2025 | Away | 225K | 13% | 2 |
| Oct 2025 | Travelpro | 201K | 11.6% | 3 |
| Oct 2025 | Monos | 118K | 6.8% | 4 |
| Oct 2025 | July | 59.1K | 3.4% | 5 |
| Nov 2025 | Samsonite | 1.7M | 62.5% | 1 |
| Nov 2025 | Away | 415K | 15.7% | 2 |
| Nov 2025 | Travelpro | 295K | 11.2% | 3 |
| Nov 2025 | Monos | 193K | 7.3% | 4 |
| Nov 2025 | July | 87.4K | 3.3% | 5 |
| Dec 2025 | Samsonite | 1.4M | 61.9% | 1 |
| Dec 2025 | Away | 336K | 15.2% | 2 |
| Dec 2025 | Travelpro | 273K | 12.4% | 3 |
| Dec 2025 | Monos | 159K | 7.2% | 4 |
| Dec 2025 | July | 72.3K | 3.3% | 5 |
| Jan 2026 | Samsonite | 1.3M | 65.6% | 1 |
| Jan 2026 | Travelpro | 254K | 12.7% | 2 |
| Jan 2026 | Away | 222K | 11% | 3 |
| Jan 2026 | Monos | 156K | 7.8% | 4 |
| Jan 2026 | July | 59.2K | 2.9% | 5 |
| Feb 2026 | Samsonite | 1.1M | 63.6% | 1 |
| Feb 2026 | Away | 212K | 12.1% | 2 |
| Feb 2026 | Travelpro | 187K | 10.7% | 3 |
| Feb 2026 | Monos | 141K | 8.1% | 4 |
| Feb 2026 | July | 96K | 5.5% | 5 |
| Mar 2026 | Samsonite | 1.1M | 61.5% | 1 |
| Mar 2026 | Away | 258K | 14.3% | 2 |
| Mar 2026 | Travelpro | 228K | 12.6% | 3 |
| Mar 2026 | Monos | 143K | 7.9% | 4 |
| Mar 2026 | July | 68.1K | 3.8% | 5 |
| Apr 2026 | Samsonite | 1.1M | 62.9% | 1 |
| Apr 2026 | Away | 265K | 15% | 2 |
| Apr 2026 | Travelpro | 204K | 11.5% | 3 |
| Apr 2026 | Monos | 129K | 7.3% | 4 |
| Apr 2026 | July | 59.1K | 3.3% | 5 |
| May 2026 | Samsonite | 1.2M | 60.9% | 1 |
| May 2026 | Away | 316K | 16.4% | 2 |
| May 2026 | Travelpro | 229K | 11.9% | 3 |
| May 2026 | Monos | 136K | 7.1% | 4 |
| May 2026 | July | 72.2K | 3.7% | 5 |
| Jun 2026 | Samsonite | 1.2M | 62.3% | 1 |
| Jun 2026 | Away | 271K | 14.3% | 2 |
| Jun 2026 | Travelpro | 252K | 13.3% | 3 |
| Jun 2026 | Monos | 117K | 6.2% | 4 |
| Jun 2026 | July | 72.2K | 3.8% | 5 |
| Jul 2026 | Samsonite | 1.4M | 66.3% | 1 |
| Jul 2026 | Away | 271K | 13.2% | 2 |
| Jul 2026 | Travelpro | 238K | 11.6% | 3 |
| Jul 2026 | Monos | 109K | 5.3% | 4 |
| Jul 2026 | July | 72.3K | 3.5% | 5 |
| Aug 2026 | Samsonite | 1.4M | 68% | 1 |
| Aug 2026 | Away | 229K | 11.5% | 2 |
| Aug 2026 | Travelpro | 225K | 11.3% | 3 |
| Aug 2026 | Monos | 112K | 5.6% | 4 |
| Aug 2026 | July | 72.3K | 3.6% | 5 |
| Sep 2026 | Away | — | — | — |
| Sep 2026 | July | — | — | — |
| Sep 2026 | Monos | — | — | — |
| Sep 2026 | Samsonite | — | — | — |
| Sep 2026 | Travelpro | — | — | — |

## What is being compared

- **Away**: Measured on the search terms “away bigger carry on”, “away carry on”, “away luggage”, “away suitcase” and “awaytravel com”, summed into one figure.
- **July**: Measured on the search terms “july carry on”, “july com”, “july luggage” and “july suitcase”, summed into one figure.
- **Monos**: Measured on the search terms “monos carry on”, “monos com”, “monos hybrid”, “monos luggage” and “monos suitcase”, summed into one figure.
- **Samsonite**: Measured on the search terms “samsonite”, “samsonite carry on”, “samsonite com”, “samsonite lite box”, “samsonite luggage”, “samsonite proxis” and “samsonite suitcase”, summed into one figure.
- **Travelpro**: Measured on the search terms “travelpro”, “travelpro carry on”, “travelpro com”, “travelpro crew versapack”, “travelpro luggage”, “travelpro maxlite”, “travelpro platinum elite” and “travelpro suitcase”, summed into one figure.

- [Away](/demand/global-en/brands/away)
- [July](/demand/global-en/brands/july)
- [Monos](/demand/global-en/brands/monos)
- [Samsonite](/demand/global-en/brands/samsonite)
- [Travelpro](/demand/global-en/brands/travelpro)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among luggage brands worldwide?

In August 2026, Samsonite was the most searched among luggage brands worldwide, with an estimated 1.4M branded searches and 68% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Luggage brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/luggage-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/luggage-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.