---
title: "Loyalty programme platforms: Which brands are most popular in search?"
description: "Compare the platforms used to run loyalty programmes. Share of Search among Yotpo, LoyaltyLion, Punchh, Smile.io and Annex Cloud, the loyalty programme platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/loyalty-programme-platforms"
publisher: "Brandwave"
---

# Loyalty programme platforms: Which brands are most popular in search?

Compare the platforms used to run loyalty programmes. Share of Search among Yotpo, LoyaltyLion, Punchh, Smile.io and Annex Cloud, the loyalty programme platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Loyalty programme platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yotpo, 70.4%

## Which brand is most popular in search among loyalty programme platforms worldwide?

- In August 2026, Yotpo was the most searched among loyalty programme platforms worldwide, with an estimated 19.8K branded searches and 70.4% estimated Share of Search within this set.
- LoyaltyLion is in 2nd place, 60.1 percentage points behind at 10.3% Share of Search.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among loyalty programme platforms worldwide decreased from 71.5% to 70.4%.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty programme platforms worldwide decreased from 12.6% to 10.3%.
- Across the 11 months ending August 2026, Punchh’s estimated Share of Search among loyalty programme platforms worldwide increased from 8.7% to 10.3%.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty programme platforms worldwide increased from 5.1% to 7.5%.
- Across the 11 months ending August 2026, Annex Cloud’s estimated Share of Search among loyalty programme platforms worldwide decreased from 2.1% to 1.4%.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among loyalty programme platforms worldwide peaked at 75.8% in April 2026 and was lowest at 68% in January 2026.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty programme platforms worldwide peaked at 13.7% in February 2026 and was lowest at 9.8% in July 2026.
- Across the 11 months ending August 2026, Punchh’s estimated Share of Search among loyalty programme platforms worldwide peaked at 10.3% in August 2026 and was lowest at 7.2% in April 2026.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among loyalty programme platforms worldwide peaked at 7.6% in March 2026 and was lowest at 5.1% in October 2025.

## Compare search popularity between leading brands

- [Yotpo vs LoyaltyLion: compare search popularity](/demand/global-en/compare/loyaltylion-vs-yotpo): 70.4% against 10.3% Share of Search.
- [Yotpo vs Punchh: compare search popularity](/demand/global-en/compare/punchh-vs-yotpo): 70.4% against 10.3% Share of Search.
- [Yotpo vs Smile.io: compare search popularity](/demand/global-en/compare/smile-io-vs-yotpo): 70.4% against 7.5% Share of Search.
- [LoyaltyLion vs Punchh: compare search popularity](/demand/global-en/compare/loyaltylion-vs-punchh): 10.3% Share of Search each.
- [LoyaltyLion vs Smile.io: compare search popularity](/demand/global-en/compare/loyaltylion-vs-smile-io): 10.3% against 7.5% Share of Search.
- [Punchh vs Smile.io: compare search popularity](/demand/global-en/compare/punchh-vs-smile-io): 10.3% against 7.5% Share of Search.

## How did search popularity change for loyalty programme platforms worldwide in August 2026?

- In August 2026, Smile.io gained estimated Share of Search among loyalty programme platforms worldwide, from 5.8% to 7.5%.
- In August 2026, Punchh gained estimated Share of Search among loyalty programme platforms worldwide, from 8.9% to 10.3%.
- In August 2026, LoyaltyLion gained estimated Share of Search among loyalty programme platforms worldwide, from 9.8% to 10.3%.
- In August 2026, Yotpo lost estimated Share of Search among loyalty programme platforms worldwide, from 74.1% to 70.4%.
- Estimated monthly branded searches for Annex Cloud worldwide fell 55.7% over 11 measured months, from 880 to 390 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yotpo | 70.4% | 19.8K | -18.1% | Yotpo |
| 2 | LoyaltyLion | 10.3% | 2.9K | -9.4% | LoyaltyLion |
| 3 | Punchh | 10.3% | 2.9K | 0.0% | Punchh |
| 4 | Smile.io | 7.5% | 2.1K | +12.2% | Smile.io |
| 5 | Annex Cloud | 1.4% | 390 | -18.8% | Annex Cloud |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yotpo | 29.6K | 71.5% | 1 |
| Oct 2025 | LoyaltyLion | 5.2K | 12.6% | 2 |
| Oct 2025 | Punchh | 3.6K | 8.7% | 3 |
| Oct 2025 | Smile.io | 2.1K | 5.1% | 4 |
| Oct 2025 | Annex Cloud | 880 | 2.1% | 5 |
| Nov 2025 | Yotpo | 24.1K | 71.2% | 1 |
| Nov 2025 | LoyaltyLion | 4K | 11.8% | 2 |
| Nov 2025 | Punchh | 2.9K | 8.6% | 3 |
| Nov 2025 | Smile.io | 2.1K | 6.3% | 4 |
| Nov 2025 | Annex Cloud | 720 | 2.1% | 5 |
| Dec 2025 | Yotpo | 23.6K | 72.3% | 1 |
| Dec 2025 | LoyaltyLion | 3.7K | 11.4% | 2 |
| Dec 2025 | Punchh | 2.9K | 8.9% | 3 |
| Dec 2025 | Smile.io | 1.9K | 5.7% | 4 |
| Dec 2025 | Annex Cloud | 590 | 1.8% | 5 |
| Jan 2026 | Yotpo | 23.9K | 68% | 1 |
| Jan 2026 | LoyaltyLion | 4.8K | 13.7% | 2 |
| Jan 2026 | Punchh | 3.6K | 10.3% | 3 |
| Jan 2026 | Smile.io | 2.1K | 6% | 4 |
| Jan 2026 | Annex Cloud | 720 | 2.1% | 5 |
| Feb 2026 | Yotpo | 23.9K | 68.3% | 1 |
| Feb 2026 | LoyaltyLion | 4.8K | 13.7% | 2 |
| Feb 2026 | Punchh | 3.6K | 10.3% | 3 |
| Feb 2026 | Smile.io | 2.1K | 6% | 4 |
| Feb 2026 | Annex Cloud | 590 | 1.7% | 5 |
| Mar 2026 | Yotpo | 24.2K | 68.4% | 1 |
| Mar 2026 | LoyaltyLion | 4.3K | 12.2% | 2 |
| Mar 2026 | Punchh | 3.6K | 10.2% | 3 |
| Mar 2026 | Smile.io | 2.7K | 7.6% | 4 |
| Mar 2026 | Annex Cloud | 590 | 1.7% | 5 |
| Apr 2026 | Yotpo | 30.4K | 75.8% | 1 |
| Apr 2026 | LoyaltyLion | 4K | 10% | 2 |
| Apr 2026 | Punchh | 2.9K | 7.2% | 3 |
| Apr 2026 | Smile.io | 2.1K | 5.2% | 4 |
| Apr 2026 | Annex Cloud | 720 | 1.8% | 5 |
| May 2026 | Yotpo | 23.6K | 71.3% | 1 |
| May 2026 | LoyaltyLion | 4K | 12.1% | 2 |
| May 2026 | Punchh | 2.9K | 8.8% | 3 |
| May 2026 | Smile.io | 2.1K | 6.4% | 4 |
| May 2026 | Annex Cloud | 480 | 1.5% | 5 |
| Jun 2026 | Yotpo | 23.9K | 73.2% | 1 |
| Jun 2026 | LoyaltyLion | 3.5K | 10.7% | 2 |
| Jun 2026 | Punchh | 2.9K | 8.9% | 3 |
| Jun 2026 | Smile.io | 1.9K | 5.8% | 4 |
| Jun 2026 | Annex Cloud | 480 | 1.5% | 5 |
| Jul 2026 | Yotpo | 24.1K | 74.1% | 1 |
| Jul 2026 | LoyaltyLion | 3.2K | 9.8% | 2 |
| Jul 2026 | Punchh | 2.9K | 8.9% | 3 |
| Jul 2026 | Smile.io | 1.9K | 5.8% | 4 |
| Jul 2026 | Annex Cloud | 480 | 1.5% | 5 |
| Aug 2026 | Yotpo | 19.8K | 70.4% | 1 |
| Aug 2026 | LoyaltyLion | 2.9K | 10.3% | 2 |
| Aug 2026 | Punchh | 2.9K | 10.3% | 3 |
| Aug 2026 | Smile.io | 2.1K | 7.5% | 4 |
| Aug 2026 | Annex Cloud | 390 | 1.4% | 5 |
| Sep 2026 | Annex Cloud | — | — | — |
| Sep 2026 | LoyaltyLion | — | — | — |
| Sep 2026 | Punchh | — | — | — |
| Sep 2026 | Smile.io | — | — | — |
| Sep 2026 | Yotpo | — | — | — |

## What is being compared

- **Annex Cloud**: Measured on the search term “annex cloud”.
- **LoyaltyLion**: Measured on the search terms “loyalty lion” and “loyaltylion”, summed into one figure.
- **Punchh**: Measured on the search term “punchh”.
- **Smile.io**: Measured on the search terms “smile io”, “smile.io”, “smile.io points” and “smile.io rewards”, summed into one figure.
- **Yotpo**: Measured on the search terms “yotpo”, “yotpo product reviews” and “yotpo reviews”, summed into one figure.

- [Annex Cloud](/demand/global-en/brands/annex-cloud)
- [LoyaltyLion](/demand/global-en/brands/loyaltylion)
- [Punchh](/demand/global-en/brands/punchh)
- [Smile.io](/demand/global-en/brands/smile-io)
- [Yotpo](/demand/global-en/brands/yotpo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among loyalty programme platforms worldwide?

In August 2026, Yotpo was the most searched among loyalty programme platforms worldwide, with an estimated 19.8K branded searches and 70.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Loyalty programme platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/loyalty-programme-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/loyalty-programme-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.