--- title: "LoyaltyLion vs Yotpo: Which is more popular by branded search?" description: "Which is more popular in search, LoyaltyLion or Yotpo? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty program software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/loyalty-program-software/compare/loyaltylion-vs-yotpo" publisher: "Brandwave" --- # LoyaltyLion vs Yotpo: Which is more popular by branded search? Which is more popular in search, LoyaltyLion or Yotpo? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty program software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LoyaltyLion and Yotpo - **Competitive set**: Loyalty program software - **Market**: Global - **Month measured**: Aug 2026 - **LoyaltyLion Share of Search**: 10.6% - **Yotpo Share of Search**: 72.1% ## Which is more popular in search, LoyaltyLion or Yotpo? - In August 2026, Yotpo had more branded searches than LoyaltyLion among loyalty program software worldwide. Yotpo was estimated to have 19.8K branded searches compared to LoyaltyLion’s 2.9K, and held a 72.1% Share of Search versus LoyaltyLion’s 10.6%. - Yotpo was ahead of LoyaltyLion in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty program software worldwide moved from 12.6% to 10.6%, and its estimated monthly branded searches moved from 5.2K to 2.9K. - Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among loyalty program software worldwide moved from 71.7% to 72.1%, and its estimated monthly branded searches moved from 29.6K to 19.8K. ## How did search popularity change for loyalty program software worldwide in August 2026? - In August 2026, LoyaltyLion gained estimated Share of Search among loyalty program software worldwide, from 10% to 10.6%. - In August 2026, Yotpo lost estimated Share of Search among loyalty program software worldwide, from 75.4% to 72.1%. ## Month by month | Month | LoyaltyLion estimated searches | LoyaltyLion Share of Search | LoyaltyLion rank | Yotpo estimated searches | Yotpo Share of Search | Yotpo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.2K | 12.6% | 2 | 29.6K | 71.7% | 1 | | Nov 2025 | 4K | 11.7% | 2 | 24.1K | 70.8% | 1 | | Dec 2025 | 3.7K | 11.4% | 2 | 23.6K | 72.5% | 1 | | Jan 2026 | 4.8K | 14% | 2 | 23.9K | 69.4% | 1 | | Feb 2026 | 4.8K | 14% | 2 | 23.9K | 69.8% | 1 | | Mar 2026 | 4.3K | 12.4% | 2 | 24.2K | 69.8% | 1 | | Apr 2026 | 4K | 10.1% | 2 | 30.4K | 76.6% | 1 | | May 2026 | 4K | 12.2% | 2 | 23.6K | 71.7% | 1 | | Jun 2026 | 3.5K | 10.9% | 2 | 23.9K | 74.4% | 1 | | Jul 2026 | 3.2K | 10% | 2 | 24.1K | 75.4% | 1 | | Aug 2026 | 2.9K | 10.6% | 2 | 19.8K | 72.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using LoyaltyLion’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LoyaltyLion**: Measured on the search terms “loyalty lion” and “loyaltylion”, summed into one figure. - **Yotpo**: Measured on the search terms “yotpo”, “yotpo product reviews” and “yotpo reviews”, summed into one figure. - [LoyaltyLion profile](/demand/global-en/brands/loyaltylion) - [Yotpo profile](/demand/global-en/brands/yotpo) - [All loyalty program software worldwide](/demand/global-en/categories/loyalty-program-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, LoyaltyLion or Yotpo? In August 2026, Yotpo had more branded searches than LoyaltyLion among loyalty program software worldwide. Yotpo was estimated to have 19.8K branded searches compared to LoyaltyLion’s 2.9K, and held a 72.1% Share of Search versus LoyaltyLion’s 10.6%. ## Cite this page Brandwave. "LoyaltyLion vs Yotpo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/loyalty-program-software/compare/loyaltylion-vs-yotpo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/loyalty-program-software/compare/loyaltylion-vs-yotpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.