--- title: "Loofah brands: Which brands are most popular in search?" description: "Compare the loofah brands shoppers choose between. Share of Search among Body Shop, Hammam, Hydrea, EcoTools, Natural Loofah and Sud Scrub, the loofah brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/loofah-brands" publisher: "Brandwave" --- # Loofah brands: Which brands are most popular in search? Compare the loofah brands shoppers choose between. Share of Search among Body Shop, Hammam, Hydrea, EcoTools, Natural Loofah and Sud Scrub, the loofah brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Loofah brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Body Shop, 61.6% ## Which brand is most popular in search among loofah brands worldwide? - In August 2026, Body Shop was the most searched among loofah brands worldwide, with an estimated 673K branded searches and 61.6% estimated Share of Search within this set. - Hammam is in 2nd place, 39.1 percentage points behind at 22.5% Share of Search. - Across the 11 months ending August 2026, Body Shop’s estimated Share of Search among loofah brands worldwide decreased from 62.6% to 61.6%. - Across the 11 months ending August 2026, Natural Loofah’s estimated Share of Search among loofah brands worldwide increased from 1.1% to 2.5%. - Across the 11 months ending August 2026, Body Shop’s estimated Share of Search among loofah brands worldwide peaked at 72.3% in December 2025 and was lowest at 56.8% in June 2026. - Across the 11 months ending August 2026, Hammam’s estimated Share of Search among loofah brands worldwide peaked at 26.6% in January 2026 and was lowest at 17.5% in November 2025. - Across the 11 months ending August 2026, Hydrea’s estimated Share of Search among loofah brands worldwide peaked at 11.6% in April 2026 and was lowest at 6.5% in December 2025. - Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among loofah brands worldwide peaked at 2.8% in July 2026 and was lowest at 1.6% in December 2025. - Across the 11 months ending August 2026, Natural Loofah’s estimated Share of Search among loofah brands worldwide peaked at 2.8% in June 2026 and was lowest at 1.1% in November 2025. - Across the 11 months ending August 2026, Hammam, Hydrea, EcoTools and Sud Scrub held steady: their estimated Share of Search among loofah brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Body Shop vs Hammam: compare search popularity](/demand/global-en/compare/body-shop-vs-hammam): 61.6% against 22.5% Share of Search. - [Body Shop vs Hydrea: compare search popularity](/demand/global-en/compare/body-shop-vs-hydrea): 61.6% against 10.1% Share of Search. - [Body Shop vs EcoTools: compare search popularity](/demand/global-en/compare/body-shop-vs-ecotools): 61.6% against 2.5% Share of Search. - [Body Shop vs Natural Loofah: compare search popularity](/demand/global-en/compare/body-shop-vs-natural-loofah): 61.6% against 2.5% Share of Search. - [Hammam vs Hydrea: compare search popularity](/demand/global-en/compare/hammam-vs-hydrea): 22.5% against 10.1% Share of Search. - [Hammam vs EcoTools: compare search popularity](/demand/global-en/compare/ecotools-vs-hammam): 22.5% against 2.5% Share of Search. - [Hammam vs Natural Loofah: compare search popularity](/demand/global-en/compare/hammam-vs-natural-loofah): 22.5% against 2.5% Share of Search. - [Hydrea vs EcoTools: compare search popularity](/demand/global-en/compare/ecotools-vs-hydrea): 10.1% against 2.5% Share of Search. - [Hydrea vs Natural Loofah: compare search popularity](/demand/global-en/compare/hydrea-vs-natural-loofah): 10.1% against 2.5% Share of Search. - [EcoTools vs Natural Loofah: compare search popularity](/demand/global-en/compare/ecotools-vs-natural-loofah): 2.5% Share of Search each. ## How did search popularity change for loofah brands worldwide in August 2026? - In August 2026, Body Shop gained estimated Share of Search among loofah brands worldwide, from 57% to 61.6%. - In August 2026, Hammam lost estimated Share of Search among loofah brands worldwide, from 25.5% to 22.5%. - In August 2026, Hydrea lost estimated Share of Search among loofah brands worldwide, from 11.4% to 10.1%. - Estimated monthly branded searches for Natural Loofah worldwide rose 83.1% over 11 measured months, from 14.8K to 27.1K in August 2026. - Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Body Shop | 61.6% | 673K | +22.4% | Body Shop | | 2 | Hammam | 22.5% | 246K | 0.0% | Hammam | | 3 | Hydrea | 10.1% | 110K | 0.0% | Hydrea | | 4 | EcoTools | 2.5% | 27.1K | 0.0% | EcoTools | | 5 | Natural Loofah | 2.5% | 27.1K | +22.1% | Natural Loofah | | 6 | Sud Scrub | 0.91% | 9.9K | 0.0% | Sud Scrub | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body Shop | 823K | 62.6% | 1 | | Oct 2025 | Hammam | 301K | 22.9% | 2 | | Oct 2025 | Hydrea | 135K | 10.3% | 3 | | Oct 2025 | EcoTools | 33.1K | 2.5% | 4 | | Oct 2025 | Natural Loofah | 14.8K | 1.1% | 5 | | Oct 2025 | Sud Scrub | 8.1K | 0.62% | 6 | | Nov 2025 | Body Shop | 1.2M | 71.1% | 1 | | Nov 2025 | Hammam | 301K | 17.5% | 2 | | Nov 2025 | Hydrea | 135K | 7.9% | 3 | | Nov 2025 | EcoTools | 33.1K | 1.9% | 4 | | Nov 2025 | Natural Loofah | 18.1K | 1.1% | 5 | | Nov 2025 | Sud Scrub | 9.9K | 0.58% | 6 | | Dec 2025 | Body Shop | 1.2M | 72.3% | 1 | | Dec 2025 | Hammam | 301K | 17.8% | 2 | | Dec 2025 | Hydrea | 110K | 6.5% | 3 | | Dec 2025 | EcoTools | 27.1K | 1.6% | 4 | | Dec 2025 | Natural Loofah | 18.1K | 1.1% | 5 | | Dec 2025 | Sud Scrub | 12.1K | 0.72% | 6 | | Jan 2026 | Body Shop | 823K | 59.4% | 1 | | Jan 2026 | Hammam | 368K | 26.6% | 2 | | Jan 2026 | Hydrea | 135K | 9.7% | 3 | | Jan 2026 | EcoTools | 27.1K | 2% | 4 | | Jan 2026 | Natural Loofah | 22.2K | 1.6% | 5 | | Jan 2026 | Sud Scrub | 9.9K | 0.71% | 6 | | Feb 2026 | Body Shop | 673K | 59% | 1 | | Feb 2026 | Hammam | 301K | 26.4% | 2 | | Feb 2026 | Hydrea | 110K | 9.6% | 3 | | Feb 2026 | EcoTools | 27.1K | 2.4% | 4 | | Feb 2026 | Natural Loofah | 22.2K | 1.9% | 5 | | Feb 2026 | Sud Scrub | 8.1K | 0.71% | 6 | | Mar 2026 | Body Shop | 823K | 62.2% | 1 | | Mar 2026 | Hammam | 301K | 22.8% | 2 | | Mar 2026 | Hydrea | 135K | 10.2% | 3 | | Mar 2026 | EcoTools | 33.1K | 2.5% | 4 | | Mar 2026 | Natural Loofah | 22.2K | 1.7% | 5 | | Mar 2026 | Sud Scrub | 8.1K | 0.61% | 6 | | Apr 2026 | Body Shop | 673K | 57.7% | 1 | | Apr 2026 | Hammam | 301K | 25.8% | 2 | | Apr 2026 | Hydrea | 135K | 11.6% | 3 | | Apr 2026 | EcoTools | 27.1K | 2.3% | 4 | | Apr 2026 | Natural Loofah | 22.2K | 1.9% | 5 | | Apr 2026 | Sud Scrub | 8.1K | 0.69% | 6 | | May 2026 | Body Shop | 673K | 58.8% | 1 | | May 2026 | Hammam | 301K | 26.3% | 2 | | May 2026 | Hydrea | 110K | 9.6% | 3 | | May 2026 | EcoTools | 27.1K | 2.4% | 4 | | May 2026 | Natural Loofah | 27.1K | 2.4% | 5 | | May 2026 | Sud Scrub | 6.6K | 0.58% | 6 | | Jun 2026 | Body Shop | 550K | 56.8% | 1 | | Jun 2026 | Hammam | 246K | 25.4% | 2 | | Jun 2026 | Hydrea | 110K | 11.4% | 3 | | Jun 2026 | EcoTools | 27.1K | 2.8% | 4 | | Jun 2026 | Natural Loofah | 27.1K | 2.8% | 5 | | Jun 2026 | Sud Scrub | 8.1K | 0.84% | 6 | | Jul 2026 | Body Shop | 550K | 57% | 1 | | Jul 2026 | Hammam | 246K | 25.5% | 2 | | Jul 2026 | Hydrea | 110K | 11.4% | 3 | | Jul 2026 | EcoTools | 27.1K | 2.8% | 4 | | Jul 2026 | Natural Loofah | 22.2K | 2.3% | 5 | | Jul 2026 | Sud Scrub | 9.9K | 1% | 6 | | Aug 2026 | Body Shop | 673K | 61.6% | 1 | | Aug 2026 | Hammam | 246K | 22.5% | 2 | | Aug 2026 | Hydrea | 110K | 10.1% | 3 | | Aug 2026 | EcoTools | 27.1K | 2.5% | 4 | | Aug 2026 | Natural Loofah | 27.1K | 2.5% | 5 | | Aug 2026 | Sud Scrub | 9.9K | 0.91% | 6 | | Sep 2026 | Body Shop | — | — | — | | Sep 2026 | EcoTools | — | — | — | | Sep 2026 | Hammam | — | — | — | | Sep 2026 | Hydrea | — | — | — | | Sep 2026 | Natural Loofah | — | — | — | | Sep 2026 | Sud Scrub | — | — | — | ## What is being compared - **Body Shop**: Measured on the search term “body shop”. - **EcoTools**: Measured on the search term “ecotools”. - **Hammam**: Measured on the search term “hammam”. - **Hydrea**: Measured on the search term “hydrea”. - **Natural Loofah**: Measured on the search term “natural loofah”. - **Sud Scrub**: Measured on the search term “sud scrub”. - [Body Shop](/demand/global-en/brands/body-shop) - [EcoTools](/demand/global-en/brands/ecotools) - [Hammam](/demand/global-en/brands/hammam) - [Hydrea](/demand/global-en/brands/hydrea) - [Natural Loofah](/demand/global-en/brands/natural-loofah) - [Sud Scrub](/demand/global-en/brands/sud-scrub) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among loofah brands worldwide? In August 2026, Body Shop was the most searched among loofah brands worldwide, with an estimated 673K branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Loofah brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/loofah-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/loofah-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.