--- title: "Lolly brands: Which are searched most?" description: "Compare the lolly and confectionery brands people buy. Share of Search among Allens, Haribo, Skittles and Mentos, the lolly brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lolly-brands" publisher: "Brandwave" --- # Lolly brands: Which are searched most? Compare the lolly and confectionery brands people buy. Share of Search among Allens, Haribo, Skittles and Mentos, the lolly brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lolly brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Allens, 33.3% ## Which brand is most popular in search among lolly brands worldwide? - In September 2026, Allens was the most searched among lolly brands worldwide, with an estimated 550K branded searches and 33.3% estimated Share of Search within this set. - Haribo is in 2nd place, 6.1 percentage points behind at 27.3% Share of Search. - Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide increased from 24% to 33.3%. - Across the 12 months ending September 2026, Haribo’s estimated Share of Search among lolly brands worldwide decreased from 35.9% to 27.3%. - Across the 12 months ending September 2026, Skittles’ estimated Share of Search among lolly brands worldwide decreased from 29.3% to 27.3%. - Across the 12 months ending September 2026, Mentos’ estimated Share of Search among lolly brands worldwide increased from 10.7% to 12.2%. - Across the 12 months ending September 2026, Allens’ estimated Share of Search among lolly brands worldwide peaked at 40.7% in April 2026 and was lowest at 24% in February 2026. - Across the 12 months ending September 2026, Haribo’s estimated Share of Search among lolly brands worldwide peaked at 35.9% in October 2025 and was lowest at 26.6% in June 2026. - Across the 12 months ending September 2026, Skittles’ estimated Share of Search among lolly brands worldwide peaked at 29.4% in February 2026 and was lowest at 21.7% in June 2026. - Across the 12 months ending September 2026, Mentos’ estimated Share of Search among lolly brands worldwide peaked at 12.8% in July 2026 and was lowest at 9.9% in April 2026. - Across the 12 months ending September 2026, Allens rose from 3rd to 1st among lolly brands worldwide. - Across the 12 months ending September 2026, Haribo fell from 1st to 2nd among lolly brands worldwide. - Across the 12 months ending September 2026, Skittles fell from 2nd to 3rd among lolly brands worldwide. ## Compare search popularity between leading brands - [Allens vs Haribo: compare search popularity](/demand/global-en/compare/allens-vs-haribo): 33.3% against 27.3% Share of Search. - [Allens vs Skittles: compare search popularity](/demand/global-en/compare/allens-vs-skittles): 33.3% against 27.3% Share of Search. - [Allens vs Mentos: compare search popularity](/demand/global-en/compare/allens-vs-mentos): 33.3% against 12.2% Share of Search. - [Haribo vs Skittles: compare search popularity](/demand/global-en/compare/haribo-vs-skittles): 27.3% Share of Search each. - [Haribo vs Mentos: compare search popularity](/demand/global-en/compare/haribo-vs-mentos): 27.3% against 12.2% Share of Search. - [Skittles vs Mentos: compare search popularity](/demand/global-en/compare/mentos-vs-skittles): 27.3% against 12.2% Share of Search. ## How did search popularity change for lolly brands worldwide in September 2026? - Estimated monthly branded searches for Allens worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. - Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026. - Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Allens | 33.3% | 550K | 0.0% | Allens | | 2 | Haribo | 27.3% | 450K | 0.0% | Haribo | | 3 | Skittles | 27.3% | 450K | 0.0% | Skittles | | 4 | Mentos | 12.2% | 201K | 0.0% | Mentos | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Haribo | 673K | 35.9% | 1 | | Oct 2025 | Skittles | 550K | 29.3% | 2 | | Oct 2025 | Allens | 450K | 24% | 3 | | Oct 2025 | Mentos | 201K | 10.7% | 4 | | Nov 2025 | Haribo | 550K | 33.3% | 1 | | Nov 2025 | Allens | 450K | 27.3% | 2 | | Nov 2025 | Skittles | 450K | 27.3% | 3 | | Nov 2025 | Mentos | 201K | 12.2% | 4 | | Dec 2025 | Haribo | 550K | 33.3% | 1 | | Dec 2025 | Allens | 450K | 27.3% | 2 | | Dec 2025 | Skittles | 450K | 27.3% | 3 | | Dec 2025 | Mentos | 201K | 12.2% | 4 | | Jan 2026 | Haribo | 550K | 33.3% | 1 | | Jan 2026 | Allens | 450K | 27.3% | 2 | | Jan 2026 | Skittles | 450K | 27.3% | 3 | | Jan 2026 | Mentos | 201K | 12.2% | 4 | | Feb 2026 | Haribo | 550K | 35.9% | 1 | | Feb 2026 | Skittles | 450K | 29.4% | 2 | | Feb 2026 | Allens | 368K | 24% | 3 | | Feb 2026 | Mentos | 165K | 10.8% | 4 | | Mar 2026 | Allens | 673K | 35.9% | 1 | | Mar 2026 | Haribo | 550K | 29.3% | 2 | | Mar 2026 | Skittles | 450K | 24% | 3 | | Mar 2026 | Mentos | 201K | 10.7% | 4 | | Apr 2026 | Allens | 823K | 40.7% | 1 | | Apr 2026 | Haribo | 550K | 27.2% | 2 | | Apr 2026 | Skittles | 450K | 22.2% | 3 | | Apr 2026 | Mentos | 201K | 9.9% | 4 | | May 2026 | Allens | 673K | 35.9% | 1 | | May 2026 | Haribo | 550K | 29.3% | 2 | | May 2026 | Skittles | 450K | 24% | 3 | | May 2026 | Mentos | 201K | 10.7% | 4 | | Jun 2026 | Allens | 673K | 39.8% | 1 | | Jun 2026 | Haribo | 450K | 26.6% | 2 | | Jun 2026 | Skittles | 368K | 21.7% | 3 | | Jun 2026 | Mentos | 201K | 11.9% | 4 | | Jul 2026 | Allens | 550K | 35.1% | 1 | | Jul 2026 | Haribo | 450K | 28.7% | 2 | | Jul 2026 | Skittles | 368K | 23.5% | 3 | | Jul 2026 | Mentos | 201K | 12.8% | 4 | | Aug 2026 | Allens | 550K | 33.3% | 1 | | Aug 2026 | Haribo | 450K | 27.3% | 2 | | Aug 2026 | Skittles | 450K | 27.3% | 3 | | Aug 2026 | Mentos | 201K | 12.2% | 4 | | Sep 2026 | Allens | 550K | 33.3% | 1 | | Sep 2026 | Haribo | 450K | 27.3% | 2 | | Sep 2026 | Skittles | 450K | 27.3% | 3 | | Sep 2026 | Mentos | 201K | 12.2% | 4 | ## What is being compared - **Allens**: Measured on the search term “allens”. - **Haribo**: Measured on the search term “haribo”. - **Mentos**: Measured on the search term “mentos”. - **Skittles**: Measured on the search term “skittles”. - [Allens](/demand/global-en/brands/allens) - [Haribo](/demand/global-en/brands/haribo) - [Mentos](/demand/global-en/brands/mentos) - [Skittles](/demand/global-en/brands/skittles) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lolly brands worldwide? In September 2026, Allens was the most searched among lolly brands worldwide, with an estimated 550K branded searches and 33.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lolly brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lolly-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lolly-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.