---
title: "Lollies: Which brands are most popular in search?"
description: "Compare the lollies people buy. Share of Search among Cadbury, Haribo, Mars, Nestle, Swizzels and Maynards Bassetts, the lollies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lollies"
publisher: "Brandwave"
---

# Lollies: Which brands are most popular in search?

Compare the lollies people buy. Share of Search among Cadbury, Haribo, Mars, Nestle, Swizzels and Maynards Bassetts, the lollies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lollies
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cadbury, 44.1%

## Which brand is most popular in search among lollies worldwide?

- Cadbury and Haribo share the highest estimated Share of Search among lollies worldwide, at 44.1% in August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide increased from 31.4% to 44.1%.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide decreased from 57.4% to 44.1%.
- Across the 11 months ending August 2026, Mars’ estimated Share of Search among lollies worldwide increased from 6.3% to 7.3%.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide peaked at 58.9% in November 2025 and was lowest at 30.2% in January 2026.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide peaked at 57.4% in October 2025 and was lowest at 32.4% in November 2025.
- Across the 11 months ending August 2026, Mars’ estimated Share of Search among lollies worldwide peaked at 9.1% in January 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, Nestle’s estimated Share of Search among lollies worldwide peaked at 5% in January 2026 and was lowest at 2.9% in November 2025.
- Across the 11 months ending August 2026, Cadbury rose from 2nd to 1st among lollies worldwide.
- Across the 11 months ending August 2026, Haribo fell from 1st to 2nd among lollies worldwide.
- Across the 11 months ending August 2026, Nestle, Swizzels and Maynards Bassetts held steady: their estimated Share of Search among lollies worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cadbury vs Haribo: compare search popularity](/demand/global-en/compare/cadbury-vs-haribo): 44.1% Share of Search each.
- [Cadbury vs Mars: compare search popularity](/demand/global-en/compare/cadbury-vs-mars-chocolate): 44.1% against 7.3% Share of Search.
- [Cadbury vs Nestle: compare search popularity](/demand/global-en/compare/cadbury-vs-nestle-confectionery): 44.1% against 4% Share of Search.
- [Haribo vs Mars: compare search popularity](/demand/global-en/compare/haribo-vs-mars-chocolate): 44.1% against 7.3% Share of Search.
- [Haribo vs Nestle: compare search popularity](/demand/global-en/compare/haribo-vs-nestle-confectionery): 44.1% against 4% Share of Search.
- [Mars vs Nestle: compare search popularity](/demand/global-en/compare/mars-chocolate-vs-nestle-confectionery): 7.3% against 4% Share of Search.

## How did search popularity change for lollies worldwide in August 2026?

- In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.
- In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.
- In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%.
- Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
- Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cadbury | 44.1% | 450K | +49.5% | Cadbury |
| 2 | Haribo | 44.1% | 450K | 0.0% | Haribo |
| 3 | Mars | 7.3% | 74K | +22.3% | Mars |
| 4 | Nestle | 4% | 40.5K | 0.0% | Nestle |
| 5 | Swizzels | 0.35% | 3.6K | 0.0% | Swizzels |
| 6 | Maynards Bassetts | 0.13% | 1.3K | +30.0% | Maynards Bassetts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Haribo | 673K | 57.4% | 1 |
| Oct 2025 | Cadbury | 368K | 31.4% | 2 |
| Oct 2025 | Mars | 74K | 6.3% | 3 |
| Oct 2025 | Nestle | 49.5K | 4.2% | 4 |
| Oct 2025 | Swizzels | 6.6K | 0.56% | 5 |
| Oct 2025 | Maynards Bassetts | 1.6K | 0.14% | 6 |
| Nov 2025 | Cadbury | 1M | 58.9% | 1 |
| Nov 2025 | Haribo | 550K | 32.4% | 2 |
| Nov 2025 | Mars | 90.5K | 5.3% | 3 |
| Nov 2025 | Nestle | 49.5K | 2.9% | 4 |
| Nov 2025 | Swizzels | 5.4K | 0.32% | 5 |
| Nov 2025 | Maynards Bassetts | 1.3K | 0.08% | 6 |
| Dec 2025 | Haribo | 550K | 52.5% | 1 |
| Dec 2025 | Cadbury | 368K | 35.1% | 2 |
| Dec 2025 | Mars | 74K | 7.1% | 3 |
| Dec 2025 | Nestle | 49.5K | 4.7% | 4 |
| Dec 2025 | Swizzels | 5.4K | 0.52% | 5 |
| Dec 2025 | Maynards Bassetts | 1.3K | 0.12% | 6 |
| Jan 2026 | Haribo | 550K | 55.2% | 1 |
| Jan 2026 | Cadbury | 301K | 30.2% | 2 |
| Jan 2026 | Mars | 90.5K | 9.1% | 3 |
| Jan 2026 | Nestle | 49.5K | 5% | 4 |
| Jan 2026 | Swizzels | 4.4K | 0.44% | 5 |
| Jan 2026 | Maynards Bassetts | 1.3K | 0.13% | 6 |
| Feb 2026 | Haribo | 550K | 52.5% | 1 |
| Feb 2026 | Cadbury | 368K | 35.2% | 2 |
| Feb 2026 | Mars | 74K | 7.1% | 3 |
| Feb 2026 | Nestle | 49.5K | 4.7% | 4 |
| Feb 2026 | Swizzels | 4.4K | 0.42% | 5 |
| Feb 2026 | Maynards Bassetts | 1K | 0.1% | 6 |
| Mar 2026 | Haribo | 550K | 48.7% | 1 |
| Mar 2026 | Cadbury | 450K | 39.9% | 2 |
| Mar 2026 | Mars | 74K | 6.6% | 3 |
| Mar 2026 | Nestle | 49.5K | 4.4% | 4 |
| Mar 2026 | Swizzels | 3.6K | 0.32% | 5 |
| Mar 2026 | Maynards Bassetts | 1.3K | 0.12% | 6 |
| Apr 2026 | Haribo | 550K | 52.6% | 1 |
| Apr 2026 | Cadbury | 368K | 35.2% | 2 |
| Apr 2026 | Mars | 74K | 7.1% | 3 |
| Apr 2026 | Nestle | 49.5K | 4.7% | 4 |
| Apr 2026 | Swizzels | 2.9K | 0.28% | 5 |
| Apr 2026 | Maynards Bassetts | 1.3K | 0.12% | 6 |
| May 2026 | Haribo | 550K | 56.7% | 1 |
| May 2026 | Cadbury | 301K | 31.1% | 2 |
| May 2026 | Mars | 74K | 7.6% | 3 |
| May 2026 | Nestle | 40.5K | 4.2% | 4 |
| May 2026 | Swizzels | 2.9K | 0.3% | 5 |
| May 2026 | Maynards Bassetts | 1K | 0.1% | 6 |
| Jun 2026 | Haribo | 450K | 48.7% | 1 |
| Jun 2026 | Cadbury | 368K | 39.8% | 2 |
| Jun 2026 | Mars | 60.5K | 6.5% | 3 |
| Jun 2026 | Nestle | 40.5K | 4.4% | 4 |
| Jun 2026 | Swizzels | 3.6K | 0.39% | 5 |
| Jun 2026 | Maynards Bassetts | 1.3K | 0.14% | 6 |
| Jul 2026 | Haribo | 450K | 52.5% | 1 |
| Jul 2026 | Cadbury | 301K | 35.1% | 2 |
| Jul 2026 | Mars | 60.5K | 7.1% | 3 |
| Jul 2026 | Nestle | 40.5K | 4.7% | 4 |
| Jul 2026 | Swizzels | 3.6K | 0.42% | 5 |
| Jul 2026 | Maynards Bassetts | 1K | 0.12% | 6 |
| Aug 2026 | Cadbury | 450K | 44.1% | 1 |
| Aug 2026 | Haribo | 450K | 44.1% | 2 |
| Aug 2026 | Mars | 74K | 7.3% | 3 |
| Aug 2026 | Nestle | 40.5K | 4% | 4 |
| Aug 2026 | Swizzels | 3.6K | 0.35% | 5 |
| Aug 2026 | Maynards Bassetts | 1.3K | 0.13% | 6 |
| Sep 2026 | Cadbury | — | — | — |
| Sep 2026 | Haribo | — | — | — |
| Sep 2026 | Mars | — | — | — |
| Sep 2026 | Maynards Bassetts | — | — | — |
| Sep 2026 | Nestle | — | — | — |
| Sep 2026 | Swizzels | — | — | — |

## What is being compared

- **Cadbury**: Measured on the search term “cadbury”.
- **Haribo**: Measured on the search term “haribo”.
- **Mars**: Measured on the search term “mars chocolate”.
- **Maynards Bassetts**: Measured on the search term “maynards bassetts”.
- **Nestle**: Measured on the search term “nestle chocolate”.
- **Swizzels**: Measured on the search term “swizzels sweets”.

- [Cadbury](/demand/global-en/brands/cadbury)
- [Haribo](/demand/global-en/brands/haribo)
- [Mars](/demand/global-en/brands/mars-chocolate)
- [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts)
- [Nestle](/demand/global-en/brands/nestle-confectionery)
- [Swizzels](/demand/global-en/brands/swizzels)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lollies worldwide?

Cadbury and Haribo share the highest estimated Share of Search among lollies worldwide, at 44.1% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Lollies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/lollies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lollies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.