---
title: "Datadog vs Splunk: Which is more popular by branded search?"
description: "Which is more popular in search, Datadog or Splunk? Compare estimated monthly branded-search demand and Share of Search inside the Log management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/log-management-platforms/compare/datadog-vs-splunk"
publisher: "Brandwave"
---

# Datadog vs Splunk: Which is more popular by branded search?

Which is more popular in search, Datadog or Splunk? Compare estimated monthly branded-search demand and Share of Search inside the Log management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Datadog and Splunk
- **Competitive set**: Log management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Datadog Share of Search**: 60.8%
- **Splunk Share of Search**: 32.2%

## Which is more popular in search, Datadog or Splunk?

- In August 2026, Datadog had more branded searches than Splunk among log management platforms worldwide. Datadog was estimated to have 254K branded searches compared to Splunk’s 135K, and held a 60.8% Share of Search versus Splunk’s 32.2%.
- Datadog was ahead of Splunk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among log management platforms worldwide moved from 51.7% to 60.8%, and its estimated monthly branded searches moved from 257K to 254K.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide moved from 40.4% to 32.2%, and its estimated monthly branded searches moved from 201K to 135K.

## How did search popularity change for log management platforms worldwide in August 2026?

- Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

## Month by month

| Month | Datadog estimated searches | Datadog Share of Search | Datadog rank | Splunk estimated searches | Splunk Share of Search | Splunk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 257K | 51.7% | 1 | 201K | 40.4% | 2 |
| Nov 2025 | 255K | 56% | 1 | 165K | 36.2% | 2 |
| Dec 2025 | 210K | 50.4% | 1 | 165K | 39.7% | 2 |
| Jan 2026 | 255K | 55.6% | 1 | 165K | 35.9% | 2 |
| Feb 2026 | 256K | 56.5% | 1 | 165K | 36.4% | 2 |
| Mar 2026 | 258K | 55.8% | 1 | 165K | 35.7% | 2 |
| Apr 2026 | 257K | 56.6% | 1 | 165K | 36.4% | 2 |
| May 2026 | 256K | 60.2% | 1 | 135K | 31.7% | 2 |
| Jun 2026 | 260K | 56.9% | 1 | 165K | 36.1% | 2 |
| Jul 2026 | 257K | 61% | 1 | 135K | 32.1% | 2 |
| Aug 2026 | 254K | 60.8% | 1 | 135K | 32.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Datadog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Datadog**: Measured on the search terms “apm datadog”, “datadog”, “datadog app”, “datadog monitoring”, “datadog observability”, “datadog software”, “datadoghq com”, “monitoring datadog” and “observability datadog”, summed into one figure.
- **Splunk**: Measured on the search term “splunk”.

- [Datadog profile](/demand/global-en/brands/datadog)
- [Splunk profile](/demand/global-en/brands/splunk)
- [All log management platforms worldwide](/demand/global-en/categories/log-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Datadog or Splunk?

In August 2026, Datadog had more branded searches than Splunk among log management platforms worldwide. Datadog was estimated to have 254K branded searches compared to Splunk’s 135K, and held a 60.8% Share of Search versus Splunk’s 32.2%.

## Cite this page

Brandwave. "Datadog vs Splunk: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/log-management-platforms/compare/datadog-vs-splunk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/log-management-platforms/compare/datadog-vs-splunk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.