--- title: "Log management platforms: Which are searched most?" description: "Compare the platforms teams use to collect and search logs. Share of Search among Datadog, Splunk, Papertrail, Sumo Logic and Loggly, the log management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/log-management-platforms" publisher: "Brandwave" --- # Log management platforms: Which are searched most? Compare the platforms teams use to collect and search logs. Share of Search among Datadog, Splunk, Papertrail, Sumo Logic and Loggly, the log management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Log management platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Datadog, 60.8% ## Which brand is most popular in search among log management platforms worldwide? - In August 2026, Datadog was the most searched among log management platforms worldwide, with an estimated 254K branded searches and 60.8% estimated Share of Search within this set. - Splunk is in 2nd place, 28.5 percentage points behind at 32.2% Share of Search. - Across the 11 months ending August 2026, Datadog’s estimated Share of Search among log management platforms worldwide increased from 51.7% to 60.8%. - Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide decreased from 40.4% to 32.2%. - Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among log management platforms worldwide decreased from 3% to 2.4%. - Across the 11 months ending August 2026, Datadog’s estimated Share of Search among log management platforms worldwide peaked at 61% in July 2026 and was lowest at 50.4% in December 2025. - Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide peaked at 40.4% in October 2025 and was lowest at 31.7% in May 2026. - Across the 11 months ending August 2026, Papertrail’s estimated Share of Search among log management platforms worldwide peaked at 6.5% in December 2025 and was lowest at 4% in June 2026. - Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among log management platforms worldwide peaked at 3.5% in May 2026 and was lowest at 2.4% in July 2026. - Across the 11 months ending August 2026, Papertrail and Loggly held steady: their estimated Share of Search among log management platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Datadog vs Splunk: compare search popularity](/demand/global-en/compare/datadog-vs-splunk): 60.8% against 32.2% Share of Search. - [Datadog vs Papertrail: compare search popularity](/demand/global-en/compare/datadog-vs-papertrail): 60.8% against 4.3% Share of Search. - [Datadog vs Sumo Logic: compare search popularity](/demand/global-en/compare/datadog-vs-sumo-logic): 60.8% against 2.4% Share of Search. - [Splunk vs Papertrail: compare search popularity](/demand/global-en/compare/papertrail-vs-splunk): 32.2% against 4.3% Share of Search. - [Splunk vs Sumo Logic: compare search popularity](/demand/global-en/compare/splunk-vs-sumo-logic): 32.2% against 2.4% Share of Search. - [Papertrail vs Sumo Logic: compare search popularity](/demand/global-en/compare/papertrail-vs-sumo-logic): 4.3% against 2.4% Share of Search. ## How did search popularity change for log management platforms worldwide in August 2026? - Estimated monthly branded searches for Loggly worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026. - Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026. - Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Datadog | 60.8% | 254K | -0.8% | Datadog | | 2 | Splunk | 32.2% | 135K | 0.0% | Splunk | | 3 | Papertrail | 4.3% | 18.1K | 0.0% | SolarWinds | | 4 | Sumo Logic | 2.4% | 9.9K | 0.0% | Sumo Logic | | 5 | Loggly | 0.31% | 1.3K | 0.0% | SolarWinds | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Datadog | 257K | 51.7% | 1 | | Oct 2025 | Splunk | 201K | 40.4% | 2 | | Oct 2025 | Papertrail | 22.2K | 4.5% | 3 | | Oct 2025 | Sumo Logic | 14.8K | 3% | 4 | | Oct 2025 | Loggly | 2.4K | 0.48% | 5 | | Nov 2025 | Datadog | 255K | 56% | 1 | | Nov 2025 | Splunk | 165K | 36.2% | 2 | | Nov 2025 | Papertrail | 18.1K | 4% | 3 | | Nov 2025 | Sumo Logic | 14.8K | 3.3% | 4 | | Nov 2025 | Loggly | 2.4K | 0.53% | 5 | | Dec 2025 | Datadog | 210K | 50.4% | 1 | | Dec 2025 | Splunk | 165K | 39.7% | 2 | | Dec 2025 | Papertrail | 27.1K | 6.5% | 3 | | Dec 2025 | Sumo Logic | 12.1K | 2.9% | 4 | | Dec 2025 | Loggly | 1.9K | 0.46% | 5 | | Jan 2026 | Datadog | 255K | 55.6% | 1 | | Jan 2026 | Splunk | 165K | 35.9% | 2 | | Jan 2026 | Papertrail | 22.2K | 4.8% | 3 | | Jan 2026 | Sumo Logic | 14.8K | 3.2% | 4 | | Jan 2026 | Loggly | 1.9K | 0.41% | 5 | | Feb 2026 | Datadog | 256K | 56.5% | 1 | | Feb 2026 | Splunk | 165K | 36.4% | 2 | | Feb 2026 | Papertrail | 18.1K | 4% | 3 | | Feb 2026 | Sumo Logic | 12.1K | 2.7% | 4 | | Feb 2026 | Loggly | 1.9K | 0.42% | 5 | | Mar 2026 | Datadog | 258K | 55.8% | 1 | | Mar 2026 | Splunk | 165K | 35.7% | 2 | | Mar 2026 | Papertrail | 22.2K | 4.8% | 3 | | Mar 2026 | Sumo Logic | 14.8K | 3.2% | 4 | | Mar 2026 | Loggly | 1.9K | 0.41% | 5 | | Apr 2026 | Datadog | 257K | 56.6% | 1 | | Apr 2026 | Splunk | 165K | 36.4% | 2 | | Apr 2026 | Papertrail | 18.1K | 4% | 3 | | Apr 2026 | Sumo Logic | 12.1K | 2.7% | 4 | | Apr 2026 | Loggly | 1.6K | 0.35% | 5 | | May 2026 | Datadog | 256K | 60.2% | 1 | | May 2026 | Splunk | 135K | 31.7% | 2 | | May 2026 | Papertrail | 18.1K | 4.3% | 3 | | May 2026 | Sumo Logic | 14.8K | 3.5% | 4 | | May 2026 | Loggly | 1.6K | 0.38% | 5 | | Jun 2026 | Datadog | 260K | 56.9% | 1 | | Jun 2026 | Splunk | 165K | 36.1% | 2 | | Jun 2026 | Papertrail | 18.1K | 4% | 3 | | Jun 2026 | Sumo Logic | 12.1K | 2.6% | 4 | | Jun 2026 | Loggly | 1.6K | 0.35% | 5 | | Jul 2026 | Datadog | 257K | 61% | 1 | | Jul 2026 | Splunk | 135K | 32.1% | 2 | | Jul 2026 | Papertrail | 18.1K | 4.3% | 3 | | Jul 2026 | Sumo Logic | 9.9K | 2.4% | 4 | | Jul 2026 | Loggly | 1.3K | 0.31% | 5 | | Aug 2026 | Datadog | 254K | 60.8% | 1 | | Aug 2026 | Splunk | 135K | 32.2% | 2 | | Aug 2026 | Papertrail | 18.1K | 4.3% | 3 | | Aug 2026 | Sumo Logic | 9.9K | 2.4% | 4 | | Aug 2026 | Loggly | 1.3K | 0.31% | 5 | | Sep 2026 | Datadog | — | — | — | | Sep 2026 | Loggly | — | — | — | | Sep 2026 | Papertrail | — | — | — | | Sep 2026 | Splunk | — | — | — | | Sep 2026 | Sumo Logic | — | — | — | ## What is being compared - **Datadog**: Measured on the search terms “apm datadog”, “datadog”, “datadog app”, “datadog monitoring”, “datadog observability”, “datadog software”, “datadoghq com”, “monitoring datadog” and “observability datadog”, summed into one figure. - **Loggly**: Measured on the search term “loggly”. - **Papertrail**: Measured on the search term “papertrail”. - **Splunk**: Measured on the search term “splunk”. - **Sumo Logic**: Measured on the search term “sumo logic”. - [Datadog](/demand/global-en/brands/datadog) - [Loggly](/demand/global-en/brands/loggly) - [Papertrail](/demand/global-en/brands/papertrail) - [Splunk](/demand/global-en/brands/splunk) - [Sumo Logic](/demand/global-en/brands/sumo-logic) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among log management platforms worldwide? In August 2026, Datadog was the most searched among log management platforms worldwide, with an estimated 254K branded searches and 60.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Log management platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/log-management-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/log-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.