--- title: "Log aggregation brands: Which are searched most?" description: "Compare the log aggregation brands people buy. Share of Search among Datadog, Splunk, Dynatrace and New Relic, the log aggregation brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/log-aggregation-brands" publisher: "Brandwave" --- # Log aggregation brands: Which are searched most? Compare the log aggregation brands people buy. Share of Search among Datadog, Splunk, Dynatrace and New Relic, the log aggregation brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Log aggregation brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Datadog, 45.4% ## Which brand is most popular in search among log aggregation brands worldwide? - In September 2026, Datadog was the most searched among log aggregation brands worldwide, with an estimated 246K branded searches and 45.4% estimated Share of Search within this set. - Splunk is in 2nd place, 18.7 percentage points behind at 26.7% Share of Search. - Across the 12 months ending September 2026, Datadog’s estimated Share of Search among log aggregation brands worldwide increased from 37.5% to 45.4%. - Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide decreased from 31.9% to 26.7%. - Across the 12 months ending September 2026, New Relic’s estimated Share of Search among log aggregation brands worldwide decreased from 13.8% to 11.2%. - Across the 12 months ending September 2026, Datadog’s estimated Share of Search among log aggregation brands worldwide peaked at 45.4% in May 2026 and was lowest at 37.5% in October 2025. - Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide peaked at 33% in December 2025 and was lowest at 26.7% in May 2026. - Across the 12 months ending September 2026, Dynatrace’s estimated Share of Search among log aggregation brands worldwide peaked at 18.4% in March 2026 and was lowest at 14.2% in December 2025. - Across the 12 months ending September 2026, New Relic’s estimated Share of Search among log aggregation brands worldwide peaked at 15.1% in November 2025 and was lowest at 10.1% in March 2026. - Across the 12 months ending September 2026, Dynatrace held steady: its estimated Share of Search among log aggregation brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Datadog vs Splunk: compare search popularity](/demand/global-en/compare/datadog-vs-splunk): 45.4% against 26.7% Share of Search. - [Datadog vs Dynatrace: compare search popularity](/demand/global-en/compare/datadog-vs-dynatrace): 45.4% against 16.7% Share of Search. - [Datadog vs New Relic: compare search popularity](/demand/global-en/compare/datadog-vs-new-relic): 45.4% against 11.2% Share of Search. - [Splunk vs Dynatrace: compare search popularity](/demand/global-en/compare/dynatrace-vs-splunk): 26.7% against 16.7% Share of Search. - [Splunk vs New Relic: compare search popularity](/demand/global-en/compare/new-relic-vs-splunk): 26.7% against 11.2% Share of Search. - [Dynatrace vs New Relic: compare search popularity](/demand/global-en/compare/dynatrace-vs-new-relic): 16.7% against 11.2% Share of Search. ## How did search popularity change for log aggregation brands worldwide in September 2026? - Estimated monthly branded searches for New Relic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. - Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026. - Estimated monthly branded searches for Dynatrace worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Datadog | 45.4% | 246K | 0.0% | Datadog | | 2 | Splunk | 26.7% | 145K | 0.0% | Splunk | | 3 | Dynatrace | 16.7% | 90.5K | 0.0% | Dynatrace | | 4 | New Relic | 11.2% | 60.5K | 0.0% | New Relic | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Datadog | 246K | 37.5% | 1 | | Oct 2025 | Splunk | 209K | 31.9% | 2 | | Oct 2025 | Dynatrace | 110K | 16.8% | 3 | | Oct 2025 | New Relic | 90.5K | 13.8% | 4 | | Nov 2025 | Datadog | 246K | 41.1% | 1 | | Nov 2025 | Splunk | 172K | 28.7% | 2 | | Nov 2025 | Dynatrace | 90.5K | 15.1% | 3 | | Nov 2025 | New Relic | 90.5K | 15.1% | 4 | | Dec 2025 | Datadog | 201K | 38.6% | 1 | | Dec 2025 | Splunk | 172K | 33% | 2 | | Dec 2025 | Dynatrace | 74K | 14.2% | 3 | | Dec 2025 | New Relic | 74K | 14.2% | 4 | | Jan 2026 | Datadog | 246K | 42.2% | 1 | | Jan 2026 | Splunk | 173K | 29.7% | 2 | | Jan 2026 | Dynatrace | 90.5K | 15.5% | 3 | | Jan 2026 | New Relic | 74K | 12.7% | 4 | | Feb 2026 | Datadog | 246K | 43% | 1 | | Feb 2026 | Splunk | 175K | 30.6% | 2 | | Feb 2026 | Dynatrace | 90.5K | 15.8% | 3 | | Feb 2026 | New Relic | 60.5K | 10.6% | 4 | | Mar 2026 | Datadog | 246K | 41.3% | 1 | | Mar 2026 | Splunk | 180K | 30.2% | 2 | | Mar 2026 | Dynatrace | 110K | 18.4% | 3 | | Mar 2026 | New Relic | 60.5K | 10.1% | 4 | | Apr 2026 | Datadog | 246K | 42.8% | 1 | | Apr 2026 | Splunk | 177K | 30.8% | 2 | | Apr 2026 | Dynatrace | 90.5K | 15.8% | 3 | | Apr 2026 | New Relic | 60.5K | 10.5% | 4 | | May 2026 | Datadog | 246K | 45.4% | 1 | | May 2026 | Splunk | 145K | 26.7% | 2 | | May 2026 | Dynatrace | 90.5K | 16.7% | 3 | | May 2026 | New Relic | 60.5K | 11.2% | 4 | | Jun 2026 | Datadog | 246K | 42.2% | 1 | | Jun 2026 | Splunk | 173K | 29.7% | 2 | | Jun 2026 | Dynatrace | 90.5K | 15.5% | 3 | | Jun 2026 | New Relic | 74K | 12.7% | 4 | | Jul 2026 | Datadog | 246K | 45.4% | 1 | | Jul 2026 | Splunk | 145K | 26.7% | 2 | | Jul 2026 | Dynatrace | 90.5K | 16.7% | 3 | | Jul 2026 | New Relic | 60.5K | 11.2% | 4 | | Aug 2026 | Datadog | 246K | 45.4% | 1 | | Aug 2026 | Splunk | 145K | 26.7% | 2 | | Aug 2026 | Dynatrace | 90.5K | 16.7% | 3 | | Aug 2026 | New Relic | 60.5K | 11.2% | 4 | | Sep 2026 | Datadog | 246K | 45.4% | 1 | | Sep 2026 | Splunk | 145K | 26.7% | 2 | | Sep 2026 | Dynatrace | 90.5K | 16.7% | 3 | | Sep 2026 | New Relic | 60.5K | 11.2% | 4 | ## What is being compared - **Datadog**: Measured on the search term “datadog”. - **Dynatrace**: Measured on the search term “dynatrace”. - **New Relic**: Measured on the search term “new relic”. - **Splunk**: Measured on the search terms “splunk” and “splunk siem”, summed into one figure. - [Datadog](/demand/global-en/brands/datadog) - [Dynatrace](/demand/global-en/brands/dynatrace) - [New Relic](/demand/global-en/brands/new-relic) - [Splunk](/demand/global-en/brands/splunk) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among log aggregation brands worldwide? In September 2026, Datadog was the most searched among log aggregation brands worldwide, with an estimated 246K branded searches and 45.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Log aggregation brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/log-aggregation-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/log-aggregation-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.