--- title: "Phrase vs Smartling: Which is searched more?" description: "Is Phrase or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Localisation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms/compare/phrase-vs-smartling" publisher: "Brandwave" --- # Phrase vs Smartling: Which is searched more? Is Phrase or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Localisation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Phrase and Smartling - **Competitive set**: Localisation management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Phrase Share of Search**: 0.39% - **Smartling Share of Search**: 17.4% ## Is Phrase or Smartling more popular in search? - In September 2026, Smartling had more branded searches than Phrase among localisation management platforms worldwide. Smartling had about 8,100 branded searches, while Phrase had 180. Smartling made up 17.4% of all localisation management platform searches we track, and Phrase accounted for 0.39%. - Smartling was ahead of Phrase in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Phrase’s share of searches among localisation management platforms worldwide moved from 0.59% to 0.39%, and its estimated monthly branded searches moved from 370 to 180. - Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top localisation management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Phrase appeared in all five answers. Smartling was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Phrase was listed before Smartling in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lokalise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crowdin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Phrase | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smartling | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tolgee | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Transifex | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | POEditor | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about localisation management platforms - Asked ChatGPT "Which localisation management platform should I use?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee - Asked ChatGPT "What are the best localisation management platforms?": 1. Phrase, 2. Lokalise, 3. Crowdin, 4. Smartling, 5. Transifex, 6. Tolgee, 7. POEditor - Asked ChatGPT "What's the best localisation management platform for app translation?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee, 5. Transifex - Searched Google, AI Overview "translation management software": 1. Lokalise, 2. Smartling, 3. Phrase, 4. Crowdin, 5. Transifex, 6. POEditor - Searched Google, AI Overview "localisation tools": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Smartling, 5. Tolgee Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for localisation management platforms worldwide in September 2026? - In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%. - Estimated monthly branded searches for Phrase worldwide fell 51.4% over 12 measured months, from 370 to 180 in September 2026. ## Month by month | Month | Phrase estimated searches | Phrase Share of Search | Phrase rank | Smartling estimated searches | Smartling Share of Search | Smartling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 0.59% | 7 | 9.9K | 15.8% | 4 | | Nov 2025 | 260 | 0.44% | 7 | 8.1K | 13.8% | 4 | | Dec 2025 | 190 | 0.36% | 7 | 8.1K | 15.4% | 4 | | Jan 2026 | 280 | 0.44% | 7 | 9.9K | 15.4% | 4 | | Feb 2026 | 280 | 0.48% | 7 | 8.1K | 13.9% | 4 | | Mar 2026 | 260 | 0.39% | 7 | 9.9K | 15% | 4 | | Apr 2026 | 280 | 0.49% | 7 | 8.1K | 14.2% | 4 | | May 2026 | 240 | 0.45% | 7 | 8.1K | 15.3% | 3 | | Jun 2026 | 190 | 0.38% | 7 | 8.1K | 16.3% | 3 | | Jul 2026 | 180 | 0.38% | 7 | 8.1K | 17.1% | 3 | | Aug 2026 | 120 | 0.28% | 7 | 6.6K | 15.2% | 3 | | Sep 2026 | 180 | 0.39% | 7 | 8.1K | 17.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Phrase’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Phrase**: Measured on the search terms “phrase localization” and “phrase localization platform”, summed into one figure. - **Smartling**: Measured on the search term “smartling”. - [Phrase profile](/demand/global-en/brands/phrase) - [Smartling profile](/demand/global-en/brands/smartling) - [All localisation management platforms worldwide](/demand/global-en/categories/localisation-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Phrase or Smartling more popular in search? In September 2026, Smartling had more branded searches than Phrase among localisation management platforms worldwide. Smartling had about 8,100 branded searches, while Phrase had 180. Smartling made up 17.4% of all localisation management platform searches we track, and Phrase accounted for 0.39%. ## Cite this page Brandwave. "Phrase vs Smartling: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms/compare/phrase-vs-smartling This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms/compare/phrase-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.