--- title: "Lokalise vs Smartling: Which is searched more?" description: "Is Lokalise or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Localisation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms/compare/lokalise-vs-smartling" publisher: "Brandwave" --- # Lokalise vs Smartling: Which is searched more? Is Lokalise or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Localisation management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lokalise and Smartling - **Competitive set**: Localisation management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Lokalise Share of Search**: 17.6% - **Smartling Share of Search**: 17.4% ## Is Lokalise or Smartling more popular in search? - In September 2026, Lokalise and Smartling were level in searches among localisation management platforms worldwide, with an estimated 8.2K versus 8.1K branded searches, at 17.6% and 17.4% of the total. - Lokalise was ahead of Smartling in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lokalise’s share of searches among localisation management platforms worldwide moved from 20.1% to 17.6%, and its estimated monthly branded searches moved from 12.6K to 8.2K. - Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top localisation management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lokalise appeared in all five answers. Smartling was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lokalise was listed before Smartling in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lokalise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crowdin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Phrase | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smartling | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tolgee | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Transifex | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | POEditor | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about localisation management platforms - Asked ChatGPT "Which localisation management platform should I use?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee - Asked ChatGPT "What are the best localisation management platforms?": 1. Phrase, 2. Lokalise, 3. Crowdin, 4. Smartling, 5. Transifex, 6. Tolgee, 7. POEditor - Asked ChatGPT "What's the best localisation management platform for app translation?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee, 5. Transifex - Searched Google, AI Overview "translation management software": 1. Lokalise, 2. Smartling, 3. Phrase, 4. Crowdin, 5. Transifex, 6. POEditor - Searched Google, AI Overview "localisation tools": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Smartling, 5. Tolgee Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for localisation management platforms worldwide in September 2026? - In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%. - In September 2026, Lokalise lost share of searches among localisation management platforms worldwide, from 18.9% to 17.6%. ## Month by month | Month | Lokalise estimated searches | Lokalise Share of Search | Lokalise rank | Smartling estimated searches | Smartling Share of Search | Smartling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.6K | 20.1% | 2 | 9.9K | 15.8% | 4 | | Nov 2025 | 12.6K | 21.5% | 2 | 8.1K | 13.8% | 4 | | Dec 2025 | 10.2K | 19.4% | 2 | 8.1K | 15.4% | 4 | | Jan 2026 | 12.4K | 19.3% | 2 | 9.9K | 15.4% | 4 | | Feb 2026 | 12.4K | 21.3% | 2 | 8.1K | 13.9% | 4 | | Mar 2026 | 15.1K | 22.9% | 2 | 9.9K | 15% | 4 | | Apr 2026 | 12.3K | 21.6% | 2 | 8.1K | 14.2% | 4 | | May 2026 | 10.1K | 19% | 2 | 8.1K | 15.3% | 3 | | Jun 2026 | 10K | 20.2% | 2 | 8.1K | 16.3% | 3 | | Jul 2026 | 8.2K | 17.4% | 2 | 8.1K | 17.1% | 3 | | Aug 2026 | 8.2K | 18.9% | 2 | 6.6K | 15.2% | 3 | | Sep 2026 | 8.2K | 17.6% | 2 | 8.1K | 17.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lokalise’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lokalise**: Measured on the search terms “lokalise” and “lokalise ai”, summed into one figure. - **Smartling**: Measured on the search term “smartling”. - [Lokalise profile](/demand/global-en/brands/lokalise) - [Smartling profile](/demand/global-en/brands/smartling) - [All localisation management platforms worldwide](/demand/global-en/categories/localisation-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lokalise or Smartling more popular in search? In September 2026, Lokalise and Smartling were level in searches among localisation management platforms worldwide, with an estimated 8.2K versus 8.1K branded searches, at 17.6% and 17.4% of the total. ## Cite this page Brandwave. "Lokalise vs Smartling: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms/compare/lokalise-vs-smartling This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms/compare/lokalise-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.