---
title: "Localisation management platforms: Which are searched most?"
description: "Compare the localisation management platforms people choose between. Share of Search among Crowdin, Lokalise, Smartling, POEditor, Tolgee, Transifex and Phrase, the localisation management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms"
publisher: "Brandwave"
---

# Localisation management platforms: Which are searched most?

Compare the localisation management platforms people choose between. Share of Search among Crowdin, Lokalise, Smartling, POEditor, Tolgee, Transifex and Phrase, the localisation management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Localisation management platforms
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Crowdin, 32.8%

## Which brand is most popular in search among localisation management platforms worldwide?

- In September 2026, Crowdin was the most searched among localisation management platforms worldwide, with an estimated 15.3K branded searches, 32.8% of all searches for the seven we track.
- Lokalise is in 2nd place, 15.2 percentage points behind at 17.6%.
- Across the 12 months ending September 2026, Crowdin’s share of searches among localisation management platforms worldwide increased from 29.7% to 32.8%.
- Across the 12 months ending September 2026, Lokalise’s share of searches among localisation management platforms worldwide decreased from 20.1% to 17.6%.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide increased from 15.8% to 17.4%.
- Across the 12 months ending September 2026, POEditor’s share of searches among localisation management platforms worldwide decreased from 19.4% to 14.1%.
- Across the 12 months ending September 2026, Tolgee’s share of searches among localisation management platforms worldwide increased from 8.6% to 11.6%.
- Across the 12 months ending September 2026, Crowdin’s share of searches among localisation management platforms worldwide peaked at 35.4% in January 2026 and was lowest at 28.1% in March 2026.
- Across the 12 months ending September 2026, Lokalise’s share of searches among localisation management platforms worldwide peaked at 22.9% in March 2026 and was lowest at 17.4% in July 2026.
- Across the 12 months ending September 2026, Smartling’s share of searches among localisation management platforms worldwide peaked at 17.4% in September 2026 and was lowest at 13.8% in November 2025.
- Across the 12 months ending September 2026, POEditor’s share of searches among localisation management platforms worldwide peaked at 19.4% in October 2025 and was lowest at 12.5% in May 2026.
- Across the 12 months ending September 2026, Tolgee’s share of searches among localisation management platforms worldwide peaked at 14% in July 2026 and was lowest at 8.4% in January 2026.
- Across the 12 months ending September 2026, Transifex’s share of searches among localisation management platforms worldwide peaked at 6.8% in December 2025 and was lowest at 5.1% in July 2026.
- Across the 12 months ending September 2026, Smartling rose from 4th to 3rd among localisation management platforms worldwide.
- Across the 12 months ending September 2026, POEditor fell from 3rd to 4th among localisation management platforms worldwide.
- Across the 12 months ending September 2026, Transifex and Phrase held steady: their share of searches among localisation management platforms worldwide each moved less than 0.5 percentage points.

## Top localisation management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crowdin, Lokalise and Phrase appeared every time. Lokalise was recommended most often, coming first in four out of five answers. Crowdin was second, and Phrase was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lokalise | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Crowdin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Phrase | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Smartling | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Tolgee | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Transifex | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| POEditor | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about localisation management platforms

- Asked ChatGPT "Which localisation management platform should I use?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee
- Asked ChatGPT "What are the best localisation management platforms?": 1. Phrase, 2. Lokalise, 3. Crowdin, 4. Smartling, 5. Transifex, 6. Tolgee, 7. POEditor
- Asked ChatGPT "What's the best localisation management platform for app translation?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee, 5. Transifex
- Searched Google, AI Overview "translation management software": 1. Lokalise, 2. Smartling, 3. Phrase, 4. Crowdin, 5. Transifex, 6. POEditor
- Searched Google, AI Overview "localisation tools": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Smartling, 5. Tolgee

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [Crowdin vs Lokalise: compare search popularity](/demand/global-en/compare/crowdin-vs-lokalise): 32.8% against 17.6% Share of Search.
- [Crowdin vs Smartling: compare search popularity](/demand/global-en/compare/crowdin-vs-smartling): 32.8% against 17.4% Share of Search.
- [Crowdin vs POEditor: compare search popularity](/demand/global-en/compare/crowdin-vs-poeditor): 32.8% against 14.1% Share of Search.
- [Crowdin vs Tolgee: compare search popularity](/demand/global-en/compare/crowdin-vs-tolgee): 32.8% against 11.6% Share of Search.
- [Lokalise vs Smartling: compare search popularity](/demand/global-en/compare/lokalise-vs-smartling): 17.6% against 17.4% Share of Search.
- [Lokalise vs POEditor: compare search popularity](/demand/global-en/compare/lokalise-vs-poeditor): 17.6% against 14.1% Share of Search.
- [Lokalise vs Tolgee: compare search popularity](/demand/global-en/compare/lokalise-vs-tolgee): 17.6% against 11.6% Share of Search.
- [Smartling vs POEditor: compare search popularity](/demand/global-en/compare/poeditor-vs-smartling): 17.4% against 14.1% Share of Search.
- [Smartling vs Tolgee: compare search popularity](/demand/global-en/compare/smartling-vs-tolgee): 17.4% against 11.6% Share of Search.
- [POEditor vs Tolgee: compare search popularity](/demand/global-en/compare/poeditor-vs-tolgee): 14.1% against 11.6% Share of Search.

## How did search popularity change for localisation management platforms worldwide in September 2026?

- In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%.
- In September 2026, POEditor gained share of searches among localisation management platforms worldwide, from 12.5% to 14.1%.
- In September 2026, Transifex gained share of searches among localisation management platforms worldwide, from 5.5% to 6.2%.
- In September 2026, Crowdin lost share of searches among localisation management platforms worldwide, from 35.1% to 32.8%.
- In September 2026, Lokalise lost share of searches among localisation management platforms worldwide, from 18.9% to 17.6%.
- In September 2026, Tolgee lost share of searches among localisation management platforms worldwide, from 12.5% to 11.6%.
- Estimated monthly branded searches for Phrase worldwide fell 51.4% over 12 measured months, from 370 to 180 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crowdin | 32.8% | 15.3K | +0.6% | Crowdin |
| 2 | Lokalise | 17.6% | 8.2K | 0.0% | Lokalise |
| 3 | Smartling | 17.4% | 8.1K | +22.7% | Smartling |
| 4 | POEditor | 14.1% | 6.6K | +22.2% | POEditor |
| 5 | Tolgee | 11.6% | 5.4K | 0.0% | Tolgee |
| 6 | Transifex | 6.2% | 2.9K | +20.8% | Transifex |
| 7 | Phrase | 0.39% | 180 | +50.0% | Phrase |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crowdin | 18.6K | 29.7% | 1 |
| Oct 2025 | Lokalise | 12.6K | 20.1% | 2 |
| Oct 2025 | POEditor | 12.1K | 19.4% | 3 |
| Oct 2025 | Smartling | 9.9K | 15.8% | 4 |
| Oct 2025 | Tolgee | 5.4K | 8.6% | 5 |
| Oct 2025 | Transifex | 3.6K | 5.8% | 6 |
| Oct 2025 | Phrase | 370 | 0.59% | 7 |
| Nov 2025 | Crowdin | 18.7K | 31.9% | 1 |
| Nov 2025 | Lokalise | 12.6K | 21.5% | 2 |
| Nov 2025 | POEditor | 9.9K | 16.9% | 3 |
| Nov 2025 | Smartling | 8.1K | 13.8% | 4 |
| Nov 2025 | Tolgee | 5.4K | 9.2% | 5 |
| Nov 2025 | Transifex | 3.6K | 6.2% | 6 |
| Nov 2025 | Phrase | 260 | 0.44% | 7 |
| Dec 2025 | Crowdin | 15.2K | 28.9% | 1 |
| Dec 2025 | Lokalise | 10.2K | 19.4% | 2 |
| Dec 2025 | POEditor | 9.9K | 18.8% | 3 |
| Dec 2025 | Smartling | 8.1K | 15.4% | 4 |
| Dec 2025 | Tolgee | 5.4K | 10.3% | 5 |
| Dec 2025 | Transifex | 3.6K | 6.8% | 6 |
| Dec 2025 | Phrase | 190 | 0.36% | 7 |
| Jan 2026 | Crowdin | 22.7K | 35.4% | 1 |
| Jan 2026 | Lokalise | 12.4K | 19.3% | 2 |
| Jan 2026 | POEditor | 9.9K | 15.4% | 3 |
| Jan 2026 | Smartling | 9.9K | 15.4% | 4 |
| Jan 2026 | Tolgee | 5.4K | 8.4% | 5 |
| Jan 2026 | Transifex | 3.6K | 5.6% | 6 |
| Jan 2026 | Phrase | 280 | 0.44% | 7 |
| Feb 2026 | Crowdin | 18.6K | 31.9% | 1 |
| Feb 2026 | Lokalise | 12.4K | 21.3% | 2 |
| Feb 2026 | POEditor | 9.9K | 17% | 3 |
| Feb 2026 | Smartling | 8.1K | 13.9% | 4 |
| Feb 2026 | Tolgee | 5.4K | 9.3% | 5 |
| Feb 2026 | Transifex | 3.6K | 6.2% | 6 |
| Feb 2026 | Phrase | 280 | 0.48% | 7 |
| Mar 2026 | Crowdin | 18.6K | 28.1% | 1 |
| Mar 2026 | Lokalise | 15.1K | 22.9% | 2 |
| Mar 2026 | POEditor | 12.1K | 18.3% | 3 |
| Mar 2026 | Smartling | 9.9K | 15% | 4 |
| Mar 2026 | Tolgee | 6.6K | 10% | 5 |
| Mar 2026 | Transifex | 3.6K | 5.4% | 6 |
| Mar 2026 | Phrase | 260 | 0.39% | 7 |
| Apr 2026 | Crowdin | 18.6K | 32.7% | 1 |
| Apr 2026 | Lokalise | 12.3K | 21.6% | 2 |
| Apr 2026 | POEditor | 8.1K | 14.2% | 3 |
| Apr 2026 | Smartling | 8.1K | 14.2% | 4 |
| Apr 2026 | Tolgee | 6.6K | 11.6% | 5 |
| Apr 2026 | Transifex | 2.9K | 5.1% | 6 |
| Apr 2026 | Phrase | 280 | 0.49% | 7 |
| May 2026 | Crowdin | 18.5K | 34.9% | 1 |
| May 2026 | Lokalise | 10.1K | 19% | 2 |
| May 2026 | Smartling | 8.1K | 15.3% | 3 |
| May 2026 | POEditor | 6.6K | 12.5% | 4 |
| May 2026 | Tolgee | 6.6K | 12.5% | 5 |
| May 2026 | Transifex | 2.9K | 5.5% | 6 |
| May 2026 | Phrase | 240 | 0.45% | 7 |
| Jun 2026 | Crowdin | 15.2K | 30.6% | 1 |
| Jun 2026 | Lokalise | 10K | 20.2% | 2 |
| Jun 2026 | Smartling | 8.1K | 16.3% | 3 |
| Jun 2026 | POEditor | 6.6K | 13.3% | 4 |
| Jun 2026 | Tolgee | 6.6K | 13.3% | 5 |
| Jun 2026 | Transifex | 2.9K | 5.8% | 6 |
| Jun 2026 | Phrase | 190 | 0.38% | 7 |
| Jul 2026 | Crowdin | 15.2K | 32.1% | 1 |
| Jul 2026 | Lokalise | 8.2K | 17.4% | 2 |
| Jul 2026 | Smartling | 8.1K | 17.1% | 3 |
| Jul 2026 | POEditor | 6.6K | 14% | 4 |
| Jul 2026 | Tolgee | 6.6K | 14% | 5 |
| Jul 2026 | Transifex | 2.4K | 5.1% | 6 |
| Jul 2026 | Phrase | 180 | 0.38% | 7 |
| Aug 2026 | Crowdin | 15.2K | 35.1% | 1 |
| Aug 2026 | Lokalise | 8.2K | 18.9% | 2 |
| Aug 2026 | Smartling | 6.6K | 15.2% | 3 |
| Aug 2026 | POEditor | 5.4K | 12.5% | 4 |
| Aug 2026 | Tolgee | 5.4K | 12.5% | 5 |
| Aug 2026 | Transifex | 2.4K | 5.5% | 6 |
| Aug 2026 | Phrase | 120 | 0.28% | 7 |
| Sep 2026 | Crowdin | 15.3K | 32.8% | 1 |
| Sep 2026 | Lokalise | 8.2K | 17.6% | 2 |
| Sep 2026 | Smartling | 8.1K | 17.4% | 3 |
| Sep 2026 | POEditor | 6.6K | 14.1% | 4 |
| Sep 2026 | Tolgee | 5.4K | 11.6% | 5 |
| Sep 2026 | Transifex | 2.9K | 6.2% | 6 |
| Sep 2026 | Phrase | 180 | 0.39% | 7 |

## What is being compared

- **Crowdin**: Measured on the search terms “crowdin” and “crowdin translation”, summed into one figure.
- **Lokalise**: Measured on the search terms “lokalise” and “lokalise ai”, summed into one figure.
- **Phrase**: Measured on the search terms “phrase localization” and “phrase localization platform”, summed into one figure.
- **POEditor**: Measured on the search term “poeditor”.
- **Smartling**: Measured on the search term “smartling”.
- **Tolgee**: Measured on the search term “tolgee”.
- **Transifex**: Measured on the search term “transifex”.

- [Crowdin](/demand/global-en/brands/crowdin)
- [Lokalise](/demand/global-en/brands/lokalise)
- [Phrase](/demand/global-en/brands/phrase)
- [POEditor](/demand/global-en/brands/poeditor)
- [Smartling](/demand/global-en/brands/smartling)
- [Tolgee](/demand/global-en/brands/tolgee)
- [Transifex](/demand/global-en/brands/transifex)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among localisation management platforms worldwide?

In September 2026, Crowdin was the most searched among localisation management platforms worldwide, with an estimated 15.3K branded searches, 32.8% of all searches for the seven we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Localisation management platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/localisation-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.