---
title: "Local SEO platforms: Which brands are most popular in search?"
description: "Compare tools for managing local listings, citations, and map rankings. Share of Search among BrightLocal, Local Falcon, Whitespark, Localo and Local Viking, the local SEO platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/local-seo-platforms"
publisher: "Brandwave"
---

# Local SEO platforms: Which brands are most popular in search?

Compare tools for managing local listings, citations, and map rankings. Share of Search among BrightLocal, Local Falcon, Whitespark, Localo and Local Viking, the local SEO platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Local SEO platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: BrightLocal, 53.9%

## Which brand is most popular in search among local SEO platforms worldwide?

- In August 2026, BrightLocal was the most searched among local SEO platforms worldwide, with an estimated 22.6K branded searches and 53.9% estimated Share of Search within this set.
- Local Falcon is in 2nd place, 30.1 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide decreased from 64.9% to 53.9%.
- Across the 11 months ending August 2026, Local Falcon’s estimated Share of Search among local SEO platforms worldwide increased from 15.6% to 23.8%.
- Across the 11 months ending August 2026, Whitespark’s estimated Share of Search among local SEO platforms worldwide increased from 12.9% to 15.9%.
- Across the 11 months ending August 2026, Localo’s estimated Share of Search among local SEO platforms worldwide increased from 3.5% to 4.3%.
- Across the 11 months ending August 2026, Local Viking’s estimated Share of Search among local SEO platforms worldwide decreased from 3.1% to 2.1%.
- Across the 11 months ending August 2026, BrightLocal’s estimated Share of Search among local SEO platforms worldwide peaked at 64.9% in October 2025 and was lowest at 52.4% in July 2026.
- Across the 11 months ending August 2026, Local Falcon’s estimated Share of Search among local SEO platforms worldwide peaked at 28.4% in July 2026 and was lowest at 15.6% in November 2025.
- Across the 11 months ending August 2026, Whitespark’s estimated Share of Search among local SEO platforms worldwide peaked at 15.9% in August 2026 and was lowest at 12% in February 2026.
- Across the 11 months ending August 2026, Localo’s estimated Share of Search among local SEO platforms worldwide peaked at 4.3% in August 2026 and was lowest at 2.5% in January 2026.
- Across the 11 months ending August 2026, Local Viking’s estimated Share of Search among local SEO platforms worldwide peaked at 3.1% in October 2025 and was lowest at 2% in July 2026.

## Compare search popularity between leading brands

- [BrightLocal vs Local Falcon: compare search popularity](/demand/global-en/compare/brightlocal-vs-local-falcon): 53.9% against 23.8% Share of Search.
- [BrightLocal vs Whitespark: compare search popularity](/demand/global-en/compare/brightlocal-vs-whitespark): 53.9% against 15.9% Share of Search.
- [BrightLocal vs Localo: compare search popularity](/demand/global-en/compare/brightlocal-vs-localo): 53.9% against 4.3% Share of Search.
- [BrightLocal vs Local Viking: compare search popularity](/demand/global-en/compare/brightlocal-vs-local-viking): 53.9% against 2.1% Share of Search.
- [Local Falcon vs Whitespark: compare search popularity](/demand/global-en/compare/local-falcon-vs-whitespark): 23.8% against 15.9% Share of Search.
- [Local Falcon vs Localo: compare search popularity](/demand/global-en/compare/local-falcon-vs-localo): 23.8% against 4.3% Share of Search.
- [Local Falcon vs Local Viking: compare search popularity](/demand/global-en/compare/local-falcon-vs-local-viking): 23.8% against 2.1% Share of Search.
- [Whitespark vs Localo: compare search popularity](/demand/global-en/compare/localo-vs-whitespark): 15.9% against 4.3% Share of Search.
- [Whitespark vs Local Viking: compare search popularity](/demand/global-en/compare/local-viking-vs-whitespark): 15.9% against 2.1% Share of Search.
- [Localo vs Local Viking: compare search popularity](/demand/global-en/compare/local-viking-vs-localo): 4.3% against 2.1% Share of Search.

## How did search popularity change for local SEO platforms worldwide in August 2026?

- In August 2026, Whitespark gained estimated Share of Search among local SEO platforms worldwide, from 13% to 15.9%.
- In August 2026, BrightLocal gained estimated Share of Search among local SEO platforms worldwide, from 52.4% to 53.9%.
- In August 2026, Local Falcon lost estimated Share of Search among local SEO platforms worldwide, from 28.4% to 23.8%.
- Localo’s estimated Share of Search among local SEO platforms worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
- Estimated monthly branded searches for Local Viking worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BrightLocal | 53.9% | 22.6K | +0.3% | BrightLocal |
| 2 | Local Falcon | 23.8% | 10K | -18.2% | Local Falcon |
| 3 | Whitespark | 15.9% | 6.7K | +19.7% | Whitespark |
| 4 | Localo | 4.3% | 1.8K | 0.0% | Localo |
| 5 | Local Viking | 2.1% | 880 | 0.0% | Local Viking |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BrightLocal | 27.6K | 64.9% | 1 |
| Oct 2025 | Local Falcon | 6.6K | 15.6% | 2 |
| Oct 2025 | Whitespark | 5.5K | 12.9% | 3 |
| Oct 2025 | Localo | 1.5K | 3.5% | 4 |
| Oct 2025 | Local Viking | 1.3K | 3.1% | 5 |
| Nov 2025 | BrightLocal | 27.7K | 64.9% | 1 |
| Nov 2025 | Local Falcon | 6.7K | 15.6% | 2 |
| Nov 2025 | Whitespark | 5.5K | 12.8% | 3 |
| Nov 2025 | Localo | 1.6K | 3.6% | 4 |
| Nov 2025 | Local Viking | 1.3K | 3% | 5 |
| Dec 2025 | BrightLocal | 27.7K | 63.7% | 1 |
| Dec 2025 | Local Falcon | 8.1K | 18.7% | 2 |
| Dec 2025 | Whitespark | 5.5K | 12.6% | 3 |
| Dec 2025 | Localo | 1.1K | 2.6% | 4 |
| Dec 2025 | Local Viking | 1K | 2.3% | 5 |
| Jan 2026 | BrightLocal | 28.1K | 59.5% | 1 |
| Jan 2026 | Local Falcon | 10K | 21.1% | 2 |
| Jan 2026 | Whitespark | 6.7K | 14.2% | 3 |
| Jan 2026 | Local Viking | 1.3K | 2.8% | 4 |
| Jan 2026 | Localo | 1.2K | 2.5% | 5 |
| Feb 2026 | BrightLocal | 30K | 64.5% | 1 |
| Feb 2026 | Local Falcon | 8.2K | 17.6% | 2 |
| Feb 2026 | Whitespark | 5.6K | 12% | 3 |
| Feb 2026 | Localo | 1.4K | 3.1% | 4 |
| Feb 2026 | Local Viking | 1.3K | 2.8% | 5 |
| Mar 2026 | BrightLocal | 34.4K | 63.8% | 1 |
| Mar 2026 | Local Falcon | 10K | 18.5% | 2 |
| Mar 2026 | Whitespark | 6.7K | 12.4% | 3 |
| Mar 2026 | Localo | 1.5K | 2.8% | 4 |
| Mar 2026 | Local Viking | 1.3K | 2.4% | 5 |
| Apr 2026 | BrightLocal | 28K | 59.4% | 1 |
| Apr 2026 | Local Falcon | 10K | 21.2% | 2 |
| Apr 2026 | Whitespark | 6.8K | 14.4% | 3 |
| Apr 2026 | Localo | 1.4K | 2.9% | 4 |
| Apr 2026 | Local Viking | 1K | 2.1% | 5 |
| May 2026 | BrightLocal | 28K | 60.5% | 1 |
| May 2026 | Local Falcon | 10K | 21.7% | 2 |
| May 2026 | Whitespark | 5.6K | 12.1% | 3 |
| May 2026 | Localo | 1.6K | 3.5% | 4 |
| May 2026 | Local Viking | 1K | 2.2% | 5 |
| Jun 2026 | BrightLocal | 22.6K | 55.8% | 1 |
| Jun 2026 | Local Falcon | 10K | 24.6% | 2 |
| Jun 2026 | Whitespark | 5.5K | 13.6% | 3 |
| Jun 2026 | Localo | 1.4K | 3.5% | 4 |
| Jun 2026 | Local Viking | 1K | 2.5% | 5 |
| Jul 2026 | BrightLocal | 22.5K | 52.4% | 1 |
| Jul 2026 | Local Falcon | 12.2K | 28.4% | 2 |
| Jul 2026 | Whitespark | 5.6K | 13% | 3 |
| Jul 2026 | Localo | 1.8K | 4.2% | 4 |
| Jul 2026 | Local Viking | 880 | 2% | 5 |
| Aug 2026 | BrightLocal | 22.6K | 53.9% | 1 |
| Aug 2026 | Local Falcon | 10K | 23.8% | 2 |
| Aug 2026 | Whitespark | 6.7K | 15.9% | 3 |
| Aug 2026 | Localo | 1.8K | 4.3% | 4 |
| Aug 2026 | Local Viking | 880 | 2.1% | 5 |
| Sep 2026 | BrightLocal | — | — | — |
| Sep 2026 | Local Falcon | — | — | — |
| Sep 2026 | Local Viking | — | — | — |
| Sep 2026 | Localo | — | — | — |
| Sep 2026 | Whitespark | — | — | — |

## What is being compared

- **BrightLocal**: Measured on the search terms “brightlocal” and “brightlocal local seo”, summed into one figure.
- **Local Falcon**: Measured on the search terms “local falcon” and “local falcon seo”, summed into one figure.
- **Local Viking**: Measured on the search term “local viking”.
- **Localo**: Measured on the search terms “localo ai”, “localo alternative”, “localo black friday”, “localo free”, “localo free checker”, “localo gmb”, “localo ia”, “localo local rank checker”, “localo local seo”, “localo login”, “localo pricing”, “localo rank checker”, “localo ranking”, “localo seo”, “localo site”, “localo tool” and “localo.com”, summed into one figure.
- **Whitespark**: Measured on the search terms “whitespark” and “whitespark local seo”, summed into one figure.

- [BrightLocal](/demand/global-en/brands/brightlocal)
- [Local Falcon](/demand/global-en/brands/local-falcon)
- [Local Viking](/demand/global-en/brands/local-viking)
- [Localo](/demand/global-en/brands/localo)
- [Whitespark](/demand/global-en/brands/whitespark)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among local SEO platforms worldwide?

In August 2026, BrightLocal was the most searched among local SEO platforms worldwide, with an estimated 22.6K branded searches and 53.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Local SEO platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/local-seo-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/local-seo-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.