--- title: "Loafer brands: Which are searched most?" description: "Compare the loafer brands people buy. Share of Search among Dr. Martens, G.H. Bass, Gucci, Sebago, Steve Madden, Tod’s, Vagabond, Cole Haan, Sam Edelman, Meermin and Crockett & Jones, the loafer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/loafer-brands" publisher: "Brandwave" --- # Loafer brands: Which are searched most? Compare the loafer brands people buy. Share of Search among Dr. Martens, G.H. Bass, Gucci, Sebago, Steve Madden, Tod’s, Vagabond, Cole Haan, Sam Edelman, Meermin and Crockett & Jones, the loafer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Loafer brands - **Market**: Global - **Brands compared**: 11 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dr. Martens, 25.9% ## Which brand is most popular in search among loafer brands worldwide? - In September 2026, Dr. Martens was the most searched among loafer brands worldwide, with an estimated 110K branded searches, 25.9% of all searches for the 11 we track. - G.H. Bass is in 2nd place, 6.4 percentage points behind at 19.4%. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among loafer brands worldwide decreased from 31.4% to 25.9%. - Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide increased from 17.8% to 19.4%. - Across the 12 months ending September 2026, Gucci’s share of searches among loafer brands worldwide decreased from 21% to 17.4%. - Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide increased from 5.2% to 7.8%. - Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide increased from 6.3% to 7.8%. - Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide increased from 2.8% to 5.2%. - Across the 12 months ending September 2026, Vagabond’s share of searches among loafer brands worldwide increased from 3.4% to 5.2%. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide decreased from 6.3% to 4.3%. - Across the 12 months ending September 2026, Meermin’s share of searches among loafer brands worldwide increased from 1% to 1.9%. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among loafer brands worldwide peaked at 34.2% in December 2025 and was lowest at 23% in April 2026. - Across the 12 months ending September 2026, G.H. Bass’ share of searches among loafer brands worldwide peaked at 19.4% in September 2026 and was lowest at 15.3% in June 2026. - Across the 12 months ending September 2026, Gucci’s share of searches among loafer brands worldwide peaked at 23.6% in June 2026 and was lowest at 17.4% in September 2026. - Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide peaked at 8.6% in June 2026 and was lowest at 5.2% in October 2025. - Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide peaked at 7.8% in September 2026 and was lowest at 4.7% in June 2026. - Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide peaked at 7.1% in June 2026 and was lowest at 2.5% in December 2025. - Across the 12 months ending September 2026, Vagabond’s share of searches among loafer brands worldwide peaked at 5.2% in September 2026 and was lowest at 3.1% in December 2025. - Across the 12 months ending September 2026, Cole Haan’s share of searches among loafer brands worldwide peaked at 6.2% in January 2026 and was lowest at 4.2% in November 2025. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide peaked at 10.3% in April 2026 and was lowest at 3.2% in June 2026. - Across the 12 months ending September 2026, Meermin’s share of searches among loafer brands worldwide peaked at 2.7% in May 2026 and was lowest at 1% in January 2026. - Across the 12 months ending September 2026, G.H. Bass rose from 3rd to 2nd among loafer brands worldwide. - Across the 12 months ending September 2026, Gucci fell from 2nd to 3rd among loafer brands worldwide. - Across the 12 months ending September 2026, Sebago rose from 6th to 4th among loafer brands worldwide. - Across the 12 months ending September 2026, Tod’s rose from 9th to 6th among loafer brands worldwide. - Across the 12 months ending September 2026, Vagabond rose from 8th to 7th among loafer brands worldwide. - Across the 12 months ending September 2026, Cole Haan fell from 7th to 8th among loafer brands worldwide. - Across the 12 months ending September 2026, Sam Edelman fell from 4th to 9th among loafer brands worldwide. - Across the 12 months ending September 2026, Crockett & Jones held steady: its share of searches among loafer brands worldwide moved less than 0.5 percentage points. ## Top loafer brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, G.H. Bass appeared every time. G.H. Bass was recommended most often, coming first in every answer. Meermin was second, and Cole Haan was third. Dr. Martens, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loafer brands - Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci - Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci - Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin - Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci - Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## Compare search popularity between leading brands - [Dr. Martens vs G.H. Bass: compare search popularity](/demand/global-en/compare/dr-martens-vs-g-h-bass): 25.9% against 19.4% Share of Search. - [Dr. Martens vs Gucci: compare search popularity](/demand/global-en/compare/dr-martens-vs-gucci): 25.9% against 17.4% Share of Search. - [Dr. Martens vs Sebago: compare search popularity](/demand/global-en/compare/dr-martens-vs-sebago): 25.9% against 7.8% Share of Search. - [Dr. Martens vs Steve Madden: compare search popularity](/demand/global-en/compare/dr-martens-vs-steve-madden): 25.9% against 7.8% Share of Search. - [G.H. Bass vs Gucci: compare search popularity](/demand/global-en/compare/g-h-bass-vs-gucci): 19.4% against 17.4% Share of Search. - [G.H. Bass vs Sebago: compare search popularity](/demand/global-en/compare/g-h-bass-vs-sebago): 19.4% against 7.8% Share of Search. - [G.H. Bass vs Steve Madden: compare search popularity](/demand/global-en/compare/g-h-bass-vs-steve-madden): 19.4% against 7.8% Share of Search. - [Gucci vs Sebago: compare search popularity](/demand/global-en/compare/gucci-vs-sebago): 17.4% against 7.8% Share of Search. - [Gucci vs Steve Madden: compare search popularity](/demand/global-en/compare/gucci-vs-steve-madden): 17.4% against 7.8% Share of Search. - [Sebago vs Steve Madden: compare search popularity](/demand/global-en/compare/sebago-vs-steve-madden): 7.8% Share of Search each. ## How did search popularity change for loafer brands worldwide in September 2026? - In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches. - In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches. - In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%. - In September 2026, Dr. Martens lost share of searches among loafer brands worldwide, from 28.4% to 25.9%. - In September 2026, Gucci lost share of searches among loafer brands worldwide, from 19.1% to 17.4%. - In September 2026, Sebago lost share of searches among loafer brands worldwide, from 8.5% to 7.8%. - In September 2026, Tod’s lost share of searches among loafer brands worldwide, from 5.7% to 5.2%. - Cole Haan’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 5.8% to 4.3% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dr. Martens | 25.9% | 110K | 0.0% | Dr. Martens | | 2 | G.H. Bass | 19.4% | 82.7K | +22.3% | G.H. Bass | | 3 | Gucci | 17.4% | 74K | 0.0% | Kering | | 4 | Sebago | 7.8% | 33.1K | 0.0% | Sebago | | 5 | Steve Madden | 7.8% | 33.1K | +49.1% | Steve Madden | | 6 | Tod’s | 5.2% | 22.2K | 0.0% | Tod’s | | 7 | Vagabond | 5.2% | 22.2K | +50.0% | Vagabond | | 8 | Cole Haan | 4.3% | 18.1K | 0.0% | Cole Haan | | 9 | Sam Edelman | 4.3% | 18.1K | +22.3% | Caleres | | 10 | Meermin | 1.9% | 8.1K | 0.0% | Meermin | | 11 | Crockett & Jones | 0.85% | 3.6K | +24.1% | Crockett & Jones | Dr. Martens, G.H. Bass and 6 other brands sell other things too, so only their searches that name this product count here, like “dr martens loafers”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dr. Martens | 135K | 31.4% | 1 | | Oct 2025 | Gucci | 90.5K | 21% | 2 | | Oct 2025 | G.H. Bass | 76.6K | 17.8% | 3 | | Oct 2025 | Sam Edelman | 27.1K | 6.3% | 4 | | Oct 2025 | Steve Madden | 27.1K | 6.3% | 5 | | Oct 2025 | Sebago | 22.2K | 5.2% | 6 | | Oct 2025 | Cole Haan | 18.1K | 4.2% | 7 | | Oct 2025 | Vagabond | 14.8K | 3.4% | 8 | | Oct 2025 | Tod’s | 12.1K | 2.8% | 9 | | Oct 2025 | Meermin | 4.4K | 1% | 10 | | Oct 2025 | Crockett & Jones | 2.4K | 0.56% | 11 | | Nov 2025 | Dr. Martens | 135K | 31.3% | 1 | | Nov 2025 | Gucci | 90.5K | 21% | 2 | | Nov 2025 | G.H. Bass | 71.7K | 16.6% | 3 | | Nov 2025 | Sebago | 33.1K | 7.7% | 4 | | Nov 2025 | Steve Madden | 27.1K | 6.3% | 5 | | Nov 2025 | Sam Edelman | 22.2K | 5.1% | 6 | | Nov 2025 | Cole Haan | 18.1K | 4.2% | 7 | | Nov 2025 | Vagabond | 14.8K | 3.4% | 8 | | Nov 2025 | Tod’s | 12.1K | 2.8% | 9 | | Nov 2025 | Meermin | 4.4K | 1% | 10 | | Nov 2025 | Crockett & Jones | 2.4K | 0.56% | 11 | | Dec 2025 | Dr. Martens | 135K | 34.2% | 1 | | Dec 2025 | Gucci | 74K | 18.7% | 2 | | Dec 2025 | G.H. Bass | 67.6K | 17.1% | 3 | | Dec 2025 | Sebago | 27.1K | 6.9% | 4 | | Dec 2025 | Cole Haan | 22.2K | 5.6% | 5 | | Dec 2025 | Steve Madden | 22.2K | 5.6% | 6 | | Dec 2025 | Sam Edelman | 18.1K | 4.6% | 7 | | Dec 2025 | Vagabond | 12.1K | 3.1% | 8 | | Dec 2025 | Tod’s | 9.9K | 2.5% | 9 | | Dec 2025 | Meermin | 4.4K | 1.1% | 10 | | Dec 2025 | Crockett & Jones | 2.4K | 0.61% | 11 | | Jan 2026 | Dr. Martens | 110K | 31% | 1 | | Jan 2026 | Gucci | 74K | 20.8% | 2 | | Jan 2026 | G.H. Bass | 58.6K | 16.5% | 3 | | Jan 2026 | Cole Haan | 22.2K | 6.2% | 4 | | Jan 2026 | Sebago | 22.2K | 6.2% | 5 | | Jan 2026 | Steve Madden | 22.2K | 6.2% | 6 | | Jan 2026 | Sam Edelman | 18.1K | 5.1% | 7 | | Jan 2026 | Vagabond | 12.1K | 3.4% | 8 | | Jan 2026 | Tod’s | 9.9K | 2.8% | 9 | | Jan 2026 | Meermin | 3.6K | 1% | 10 | | Jan 2026 | Crockett & Jones | 2.4K | 0.68% | 11 | | Feb 2026 | Dr. Martens | 90.5K | 28.4% | 1 | | Feb 2026 | Gucci | 60.5K | 19% | 2 | | Feb 2026 | G.H. Bass | 55.3K | 17.4% | 3 | | Feb 2026 | Sam Edelman | 22.2K | 7% | 4 | | Feb 2026 | Sebago | 22.2K | 7% | 5 | | Feb 2026 | Steve Madden | 22.2K | 7% | 6 | | Feb 2026 | Cole Haan | 14.8K | 4.7% | 7 | | Feb 2026 | Tod’s | 12.1K | 3.8% | 8 | | Feb 2026 | Vagabond | 12.1K | 3.8% | 9 | | Feb 2026 | Meermin | 4.4K | 1.4% | 10 | | Feb 2026 | Crockett & Jones | 1.9K | 0.6% | 11 | | Mar 2026 | Dr. Martens | 110K | 27.5% | 1 | | Mar 2026 | Gucci | 74K | 18.5% | 2 | | Mar 2026 | G.H. Bass | 67.6K | 16.9% | 3 | | Mar 2026 | Sebago | 27.1K | 6.8% | 4 | | Mar 2026 | Steve Madden | 27.1K | 6.8% | 5 | | Mar 2026 | Cole Haan | 22.2K | 5.5% | 6 | | Mar 2026 | Sam Edelman | 22.2K | 5.5% | 7 | | Mar 2026 | Tod’s | 22.2K | 5.5% | 8 | | Mar 2026 | Vagabond | 18.1K | 4.5% | 9 | | Mar 2026 | Meermin | 6.6K | 1.7% | 10 | | Mar 2026 | Crockett & Jones | 2.9K | 0.73% | 11 | | Apr 2026 | Dr. Martens | 90.5K | 23% | 1 | | Apr 2026 | Gucci | 74K | 18.8% | 2 | | Apr 2026 | G.H. Bass | 67.6K | 17.2% | 3 | | Apr 2026 | Sam Edelman | 40.5K | 10.3% | 4 | | Apr 2026 | Sebago | 27.1K | 6.9% | 5 | | Apr 2026 | Steve Madden | 27.1K | 6.9% | 6 | | Apr 2026 | Tod’s | 22.2K | 5.7% | 7 | | Apr 2026 | Cole Haan | 18.1K | 4.6% | 8 | | Apr 2026 | Vagabond | 14.8K | 3.8% | 9 | | Apr 2026 | Meermin | 8.1K | 2.1% | 10 | | Apr 2026 | Crockett & Jones | 2.9K | 0.74% | 11 | | May 2026 | Dr. Martens | 90.5K | 24.3% | 1 | | May 2026 | Gucci | 74K | 19.9% | 2 | | May 2026 | G.H. Bass | 58.6K | 15.7% | 3 | | May 2026 | Sebago | 27.1K | 7.3% | 4 | | May 2026 | Steve Madden | 27.1K | 7.3% | 5 | | May 2026 | Sam Edelman | 22.2K | 6% | 6 | | May 2026 | Tod’s | 22.2K | 6% | 7 | | May 2026 | Cole Haan | 18.1K | 4.9% | 8 | | May 2026 | Vagabond | 18.1K | 4.9% | 9 | | May 2026 | Meermin | 9.9K | 2.7% | 10 | | May 2026 | Crockett & Jones | 4.4K | 1.2% | 11 | | Jun 2026 | Dr. Martens | 74K | 23.6% | 1 | | Jun 2026 | Gucci | 74K | 23.6% | 2 | | Jun 2026 | G.H. Bass | 47.9K | 15.3% | 3 | | Jun 2026 | Sebago | 27.1K | 8.6% | 4 | | Jun 2026 | Tod’s | 22.2K | 7.1% | 5 | | Jun 2026 | Cole Haan | 18.1K | 5.8% | 6 | | Jun 2026 | Steve Madden | 14.8K | 4.7% | 7 | | Jun 2026 | Vagabond | 14.8K | 4.7% | 8 | | Jun 2026 | Sam Edelman | 9.9K | 3.2% | 9 | | Jun 2026 | Meermin | 8.1K | 2.6% | 10 | | Jun 2026 | Crockett & Jones | 2.9K | 0.92% | 11 | | Jul 2026 | Dr. Martens | 90.5K | 30.1% | 1 | | Jul 2026 | Gucci | 60.5K | 20.1% | 2 | | Jul 2026 | G.H. Bass | 47.9K | 16% | 3 | | Jul 2026 | Sebago | 22.2K | 7.4% | 4 | | Jul 2026 | Tod’s | 18.1K | 6% | 5 | | Jul 2026 | Cole Haan | 14.8K | 4.9% | 6 | | Jul 2026 | Steve Madden | 14.8K | 4.9% | 7 | | Jul 2026 | Sam Edelman | 12.1K | 4% | 8 | | Jul 2026 | Vagabond | 9.9K | 3.3% | 9 | | Jul 2026 | Meermin | 6.6K | 2.2% | 10 | | Jul 2026 | Crockett & Jones | 2.9K | 0.97% | 11 | | Aug 2026 | Dr. Martens | 110K | 28.4% | 1 | | Aug 2026 | Gucci | 74K | 19.1% | 2 | | Aug 2026 | G.H. Bass | 67.6K | 17.4% | 3 | | Aug 2026 | Sebago | 33.1K | 8.5% | 4 | | Aug 2026 | Steve Madden | 22.2K | 5.7% | 5 | | Aug 2026 | Tod’s | 22.2K | 5.7% | 6 | | Aug 2026 | Cole Haan | 18.1K | 4.7% | 7 | | Aug 2026 | Sam Edelman | 14.8K | 3.8% | 8 | | Aug 2026 | Vagabond | 14.8K | 3.8% | 9 | | Aug 2026 | Meermin | 8.1K | 2.1% | 10 | | Aug 2026 | Crockett & Jones | 2.9K | 0.75% | 11 | | Sep 2026 | Dr. Martens | 110K | 25.9% | 1 | | Sep 2026 | G.H. Bass | 82.7K | 19.4% | 2 | | Sep 2026 | Gucci | 74K | 17.4% | 3 | | Sep 2026 | Sebago | 33.1K | 7.8% | 4 | | Sep 2026 | Steve Madden | 33.1K | 7.8% | 5 | | Sep 2026 | Tod’s | 22.2K | 5.2% | 6 | | Sep 2026 | Vagabond | 22.2K | 5.2% | 7 | | Sep 2026 | Cole Haan | 18.1K | 4.3% | 8 | | Sep 2026 | Sam Edelman | 18.1K | 4.3% | 9 | | Sep 2026 | Meermin | 8.1K | 1.9% | 10 | | Sep 2026 | Crockett & Jones | 3.6K | 0.85% | 11 | ## What is being compared - **Cole Haan**: Measured on the search term “cole haan loafers”. - **Crockett & Jones**: Measured on the search term “crockett and jones loafers”. - **Dr. Martens**: Measured on the search term “dr martens loafers”. - **G.H. Bass**: Measured on the search terms “bass weejuns” and “gh bass loafers”, summed into one figure. - **Gucci**: Measured on the search term “gucci loafers”. - **Meermin**: Measured on the search term “meermin loafers”. - **Sam Edelman**: Measured on the search term “sam edelman loafers”. - **Sebago**: Measured on the search term “sebago loafers”. - **Steve Madden**: Measured on the search term “steve madden loafers”. - **Tod’s**: Measured on the search term “tods loafers”. - **Vagabond**: Measured on the search term “vagabond loafers”. - [Cole Haan](/demand/global-en/brands/cole-haan) - [Crockett & Jones](/demand/global-en/brands/crockett-jones) - [Dr. Martens](/demand/global-en/brands/dr-martens) - [G.H. Bass](/demand/global-en/brands/g-h-bass) - [Gucci](/demand/global-en/brands/gucci) - [Meermin](/demand/global-en/brands/meermin) - [Sam Edelman](/demand/global-en/brands/sam-edelman) - [Sebago](/demand/global-en/brands/sebago) - [Steve Madden](/demand/global-en/brands/steve-madden) - [Tod’s](/demand/global-en/brands/tods) - [Vagabond](/demand/global-en/brands/vagabond) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among loafer brands worldwide? In September 2026, Dr. Martens was the most searched among loafer brands worldwide, with an estimated 110K branded searches, 25.9% of all searches for the 11 we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Loafer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/loafer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/loafer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.