--- title: "Load bars brands: Which are searched most?" description: "Compare the load bars brands people buy. Share of Search among Thule, Front Runner and Yakima, the load bars brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/load-bars-brands" publisher: "Brandwave" --- # Load bars brands: Which are searched most? Compare the load bars brands people buy. Share of Search among Thule, Front Runner and Yakima, the load bars brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Load bars brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Thule, 76.9% ## Which brand is most popular in search among load bars brands worldwide? - In September 2026, Thule was the most searched among load bars brands worldwide, with an estimated 301K branded searches and 76.9% estimated Share of Search within this set. - Front Runner is in 2nd place, 53.8 percentage points behind at 23.1% Share of Search. - Across the 12 months ending September 2026, Thule’s estimated Share of Search among load bars brands worldwide increased from 73.2% to 76.9%. - Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide decreased from 26.8% to 23.1%. - Across the 12 months ending September 2026, Thule’s estimated Share of Search among load bars brands worldwide peaked at 80.4% in May 2026 and was lowest at 73.2% in November 2025. - Across the 12 months ending September 2026, Front Runner’s estimated Share of Search among load bars brands worldwide peaked at 26.8% in November 2025 and was lowest at 19.6% in May 2026. - Across the 12 months ending September 2026, Yakima held steady: its estimated Share of Search among load bars brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Thule vs Front Runner: compare search popularity](/demand/global-en/compare/front-runner-vs-thule): 76.9% against 23.1% Share of Search. ## How did search popularity change for load bars brands worldwide in September 2026? - Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Front Runner worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Thule | 76.9% | 301K | -18.2% | Thule | | 2 | Front Runner | 23.1% | 90.5K | -17.7% | Front Runner | | 3 | Yakima | <0.01% | 30 | 0.0% | Yakima | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Thule | 301K | 73.2% | 1 | | Oct 2025 | Front Runner | 110K | 26.8% | 2 | | Oct 2025 | Yakima | 20 | <0.01% | 3 | | Nov 2025 | Thule | 368K | 73.2% | 1 | | Nov 2025 | Front Runner | 135K | 26.8% | 2 | | Nov 2025 | Yakima | 20 | <0.01% | 3 | | Dec 2025 | Thule | 368K | 73.2% | 1 | | Dec 2025 | Front Runner | 135K | 26.8% | 2 | | Dec 2025 | Yakima | 20 | <0.01% | 3 | | Jan 2026 | Thule | 450K | 73.2% | 1 | | Jan 2026 | Front Runner | 165K | 26.8% | 2 | | Jan 2026 | Yakima | 20 | <0.01% | 3 | | Feb 2026 | Thule | 301K | 76.9% | 1 | | Feb 2026 | Front Runner | 90.5K | 23.1% | 2 | | Feb 2026 | Yakima | 30 | <0.01% | 3 | | Mar 2026 | Thule | 368K | 77% | 1 | | Mar 2026 | Front Runner | 110K | 23% | 2 | | Mar 2026 | Yakima | 20 | <0.01% | 3 | | Apr 2026 | Thule | 368K | 77% | 1 | | Apr 2026 | Front Runner | 110K | 23% | 2 | | Apr 2026 | Yakima | 40 | <0.01% | 3 | | May 2026 | Thule | 450K | 80.4% | 1 | | May 2026 | Front Runner | 110K | 19.6% | 2 | | May 2026 | Yakima | 40 | <0.01% | 3 | | Jun 2026 | Thule | 368K | 77% | 1 | | Jun 2026 | Front Runner | 110K | 23% | 2 | | Jun 2026 | Yakima | 40 | <0.01% | 3 | | Jul 2026 | Thule | 450K | 80.4% | 1 | | Jul 2026 | Front Runner | 110K | 19.6% | 2 | | Jul 2026 | Yakima | 40 | <0.01% | 3 | | Aug 2026 | Thule | 368K | 77% | 1 | | Aug 2026 | Front Runner | 110K | 23% | 2 | | Aug 2026 | Yakima | 30 | <0.01% | 3 | | Sep 2026 | Thule | 301K | 76.9% | 1 | | Sep 2026 | Front Runner | 90.5K | 23.1% | 2 | | Sep 2026 | Yakima | 30 | <0.01% | 3 | ## What is being compared - **Front Runner**: Measured on the search term “front runner”. - **Thule**: Measured on the search term “thule”. - **Yakima**: Measured on the search term “yakima canopy”. - [Front Runner](/demand/global-en/brands/front-runner) - [Thule](/demand/global-en/brands/thule) - [Yakima](/demand/global-en/brands/yakima) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among load bars brands worldwide? In September 2026, Thule was the most searched among load bars brands worldwide, with an estimated 301K branded searches and 76.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Load bars brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/load-bars-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/load-bars-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.