--- title: "LMS brands: Which are searched most?" description: "Compare the lms brands people buy. Share of Search among D2L, Docebo, Blackboard and Articulate, the LMS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lms-brands" publisher: "Brandwave" --- # LMS brands: Which are searched most? Compare the lms brands people buy. Share of Search among D2L, Docebo, Blackboard and Articulate, the LMS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: LMS brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: D2L, 98.2% ## Which brand is most popular in search among LMS brands worldwide? - In September 2026, D2L was the most searched among LMS brands worldwide, with an estimated 1.8M branded searches and 98.2% estimated Share of Search within this set. - Docebo is in 2nd place, 96.7 percentage points behind at 1.5% Share of Search. - Across the 12 months ending September 2026, D2L’s estimated Share of Search among LMS brands worldwide increased from 96.5% to 98.2%. - Across the 12 months ending September 2026, Docebo’s estimated Share of Search among LMS brands worldwide decreased from 2.6% to 1.5%. - Across the 12 months ending September 2026, D2L’s estimated Share of Search among LMS brands worldwide peaked at 98.2% in September 2026 and was lowest at 92.2% in July 2026. - Across the 12 months ending September 2026, Docebo’s estimated Share of Search among LMS brands worldwide peaked at 6.8% in July 2026 and was lowest at 1.5% in September 2026. - Across the 12 months ending September 2026, Blackboard’s estimated Share of Search among LMS brands worldwide peaked at 1.4% in December 2025 and was lowest at 0.35% in September 2026. - Across the 12 months ending September 2026, Blackboard and Articulate held steady: their estimated Share of Search among LMS brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for LMS brands worldwide in September 2026? - In September 2026, D2L gained estimated Share of Search among LMS brands worldwide, from 95% to 98.2%. - In September 2026, Docebo lost estimated Share of Search among LMS brands worldwide, from 3.8% to 1.5%. - In September 2026, Blackboard lost estimated Share of Search among LMS brands worldwide, from 1.1% to 0.35%. - Estimated monthly branded searches for Articulate worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | D2L | 98.2% | 1.8M | +171.9% | D2L | | 2 | Docebo | 1.5% | 27.1K | 0.0% | Docebo | | 3 | Blackboard | 0.35% | 6.6K | -18.5% | Blackboard | | 4 | Articulate | 0.03% | 590 | +22.9% | Articulate | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | D2L | 1.2M | 96.5% | 1 | | Oct 2025 | Docebo | 33.1K | 2.6% | 2 | | Oct 2025 | Blackboard | 9.9K | 0.78% | 3 | | Oct 2025 | Articulate | 720 | 0.06% | 4 | | Nov 2025 | D2L | 1.2M | 96.8% | 1 | | Nov 2025 | Docebo | 27.1K | 2.2% | 2 | | Nov 2025 | Blackboard | 12.1K | 0.96% | 3 | | Nov 2025 | Articulate | 590 | 0.05% | 4 | | Dec 2025 | D2L | 823K | 95.4% | 1 | | Dec 2025 | Docebo | 27.1K | 3.1% | 2 | | Dec 2025 | Blackboard | 12.1K | 1.4% | 3 | | Dec 2025 | Articulate | 480 | 0.06% | 4 | | Jan 2026 | D2L | 1.2M | 96.6% | 1 | | Jan 2026 | Docebo | 33.1K | 2.6% | 2 | | Jan 2026 | Blackboard | 9.9K | 0.78% | 3 | | Jan 2026 | Articulate | 590 | 0.05% | 4 | | Feb 2026 | D2L | 1.2M | 96.7% | 1 | | Feb 2026 | Docebo | 33.1K | 2.6% | 2 | | Feb 2026 | Blackboard | 8.1K | 0.64% | 3 | | Feb 2026 | Articulate | 590 | 0.05% | 4 | | Mar 2026 | D2L | 1M | 96.1% | 1 | | Mar 2026 | Docebo | 33.1K | 3.2% | 2 | | Mar 2026 | Blackboard | 6.6K | 0.63% | 3 | | Mar 2026 | Articulate | 590 | 0.06% | 4 | | Apr 2026 | D2L | 1M | 96.2% | 1 | | Apr 2026 | Docebo | 33.1K | 3.2% | 2 | | Apr 2026 | Blackboard | 5.4K | 0.52% | 3 | | Apr 2026 | Articulate | 590 | 0.06% | 4 | | May 2026 | D2L | 823K | 96.1% | 1 | | May 2026 | Docebo | 27.1K | 3.2% | 2 | | May 2026 | Blackboard | 5.4K | 0.63% | 3 | | May 2026 | Articulate | 480 | 0.06% | 4 | | Jun 2026 | D2L | 550K | 93.7% | 1 | | Jun 2026 | Docebo | 33.1K | 5.6% | 2 | | Jun 2026 | Blackboard | 3.6K | 0.61% | 3 | | Jun 2026 | Articulate | 480 | 0.08% | 4 | | Jul 2026 | D2L | 368K | 92.2% | 1 | | Jul 2026 | Docebo | 27.1K | 6.8% | 2 | | Jul 2026 | Blackboard | 3.6K | 0.9% | 3 | | Jul 2026 | Articulate | 480 | 0.12% | 4 | | Aug 2026 | D2L | 673K | 95% | 1 | | Aug 2026 | Docebo | 27.1K | 3.8% | 2 | | Aug 2026 | Blackboard | 8.1K | 1.1% | 3 | | Aug 2026 | Articulate | 480 | 0.07% | 4 | | Sep 2026 | D2L | 1.8M | 98.2% | 1 | | Sep 2026 | Docebo | 27.1K | 1.5% | 2 | | Sep 2026 | Blackboard | 6.6K | 0.35% | 3 | | Sep 2026 | Articulate | 590 | 0.03% | 4 | ## What is being compared - **Articulate**: Measured on the search term “articulate lms”. - **Blackboard**: Measured on the search term “blackboard lms”. - **D2L**: Measured on the search term “d2l”. - **Docebo**: Measured on the search term “docebo”. - [Articulate](/demand/global-en/brands/articulate) - [Blackboard](/demand/global-en/brands/blackboard) - [D2L](/demand/global-en/brands/d2l) - [Docebo](/demand/global-en/brands/docebo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among LMS brands worldwide? In September 2026, D2L was the most searched among LMS brands worldwide, with an estimated 1.8M branded searches and 98.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "LMS brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lms-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lms-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.