--- title: "Live streaming software: Which brands are most popular in search?" description: "Compare the software used to stream live video. Share of Search among OBS Studio, Streamlabs, Restream, vMix and Ecamm Live, the live streaming software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/live-streaming-software" publisher: "Brandwave" --- # Live streaming software: Which brands are most popular in search? Compare the software used to stream live video. Share of Search among OBS Studio, Streamlabs, Restream, vMix and Ecamm Live, the live streaming software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Live streaming software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: OBS Studio, 70.7% ## Which brand is most popular in search among live streaming software worldwide? - In August 2026, OBS Studio was the most searched among live streaming software worldwide, with an estimated 1.8M branded searches and 70.7% estimated Share of Search within this set. - Streamlabs is in 2nd place, 53.3 percentage points behind at 17.4% Share of Search. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide decreased from 72.5% to 70.7%. - Across the 11 months ending August 2026, Restream’s estimated Share of Search among live streaming software worldwide increased from 6.5% to 9.5%. - Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software worldwide decreased from 2.9% to 2.3%. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software worldwide peaked at 83.1% in January 2026 and was lowest at 70.7% in July 2026. - Across the 11 months ending August 2026, Streamlabs’ estimated Share of Search among live streaming software worldwide peaked at 17.8% in October 2025 and was lowest at 11% in June 2026. - Across the 11 months ending August 2026, Restream’s estimated Share of Search among live streaming software worldwide peaked at 9.5% in July 2026 and was lowest at 4.1% in January 2026. - Across the 11 months ending August 2026, vMix’s estimated Share of Search among live streaming software worldwide peaked at 2.9% in October 2025 and was lowest at 1.5% in January 2026. - Across the 11 months ending August 2026, Streamlabs and Ecamm Live held steady: their estimated Share of Search among live streaming software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OBS Studio vs Streamlabs: compare search popularity](/demand/global-en/compare/obs-studio-vs-streamlabs): 70.7% against 17.4% Share of Search. - [OBS Studio vs Restream: compare search popularity](/demand/global-en/compare/obs-studio-vs-restream): 70.7% against 9.5% Share of Search. - [OBS Studio vs vMix: compare search popularity](/demand/global-en/compare/obs-studio-vs-vmix): 70.7% against 2.3% Share of Search. - [Streamlabs vs Restream: compare search popularity](/demand/global-en/compare/restream-vs-streamlabs): 17.4% against 9.5% Share of Search. - [Streamlabs vs vMix: compare search popularity](/demand/global-en/compare/streamlabs-vs-vmix): 17.4% against 2.3% Share of Search. - [Restream vs vMix: compare search popularity](/demand/global-en/compare/restream-vs-vmix): 9.5% against 2.3% Share of Search. ## How did search popularity change for live streaming software worldwide in August 2026? - Estimated monthly branded searches for Restream worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026. - Estimated monthly branded searches for Ecamm Live worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026. - Estimated monthly branded searches for vMix worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. - Estimated monthly branded searches for OBS Studio worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026. - Estimated monthly branded searches for Streamlabs worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OBS Studio | 70.7% | 1.8M | 0.0% | OBS Studio | | 2 | Streamlabs | 17.4% | 450K | 0.0% | Streamlabs | | 3 | Restream | 9.5% | 246K | 0.0% | Restream | | 4 | vMix | 2.3% | 60.5K | 0.0% | vMix | | 5 | Ecamm Live | 0.14% | 3.6K | 0.0% | Ecamm Live | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OBS Studio | 2.2M | 72.5% | 1 | | Oct 2025 | Streamlabs | 550K | 17.8% | 2 | | Oct 2025 | Restream | 201K | 6.5% | 3 | | Oct 2025 | vMix | 90.5K | 2.9% | 4 | | Oct 2025 | Ecamm Live | 6.6K | 0.21% | 5 | | Nov 2025 | OBS Studio | 2.7M | 78.6% | 1 | | Nov 2025 | Streamlabs | 450K | 12.9% | 2 | | Nov 2025 | Restream | 201K | 5.8% | 3 | | Nov 2025 | vMix | 90.5K | 2.6% | 4 | | Nov 2025 | Ecamm Live | 6.6K | 0.19% | 5 | | Dec 2025 | OBS Studio | 2.7M | 79% | 1 | | Dec 2025 | Streamlabs | 450K | 13% | 2 | | Dec 2025 | Restream | 201K | 5.8% | 3 | | Dec 2025 | vMix | 74K | 2.1% | 4 | | Dec 2025 | Ecamm Live | 5.4K | 0.16% | 5 | | Jan 2026 | OBS Studio | 4.1M | 83.1% | 1 | | Jan 2026 | Streamlabs | 550K | 11.2% | 2 | | Jan 2026 | Restream | 201K | 4.1% | 3 | | Jan 2026 | vMix | 74K | 1.5% | 4 | | Jan 2026 | Ecamm Live | 6.6K | 0.13% | 5 | | Feb 2026 | OBS Studio | 2.2M | 75.4% | 1 | | Feb 2026 | Streamlabs | 450K | 15.1% | 2 | | Feb 2026 | Restream | 201K | 6.8% | 3 | | Feb 2026 | vMix | 74K | 2.5% | 4 | | Feb 2026 | Ecamm Live | 6.6K | 0.22% | 5 | | Mar 2026 | OBS Studio | 2.2M | 74.3% | 1 | | Mar 2026 | Streamlabs | 450K | 14.9% | 2 | | Mar 2026 | Restream | 246K | 8.2% | 3 | | Mar 2026 | vMix | 74K | 2.5% | 4 | | Mar 2026 | Ecamm Live | 6.6K | 0.22% | 5 | | Apr 2026 | OBS Studio | 2.7M | 77.9% | 1 | | Apr 2026 | Streamlabs | 450K | 12.8% | 2 | | Apr 2026 | Restream | 246K | 7% | 3 | | Apr 2026 | vMix | 74K | 2.1% | 4 | | Apr 2026 | Ecamm Live | 5.4K | 0.15% | 5 | | May 2026 | OBS Studio | 2.2M | 75.4% | 1 | | May 2026 | Streamlabs | 450K | 15.1% | 2 | | May 2026 | Restream | 201K | 6.8% | 3 | | May 2026 | vMix | 74K | 2.5% | 4 | | May 2026 | Ecamm Live | 5.4K | 0.18% | 5 | | Jun 2026 | OBS Studio | 3.4M | 82.1% | 1 | | Jun 2026 | Streamlabs | 450K | 11% | 2 | | Jun 2026 | Restream | 201K | 4.9% | 3 | | Jun 2026 | vMix | 74K | 1.8% | 4 | | Jun 2026 | Ecamm Live | 4.4K | 0.11% | 5 | | Jul 2026 | OBS Studio | 1.8M | 70.7% | 1 | | Jul 2026 | Streamlabs | 450K | 17.4% | 2 | | Jul 2026 | Restream | 246K | 9.5% | 3 | | Jul 2026 | vMix | 60.5K | 2.3% | 4 | | Jul 2026 | Ecamm Live | 3.6K | 0.14% | 5 | | Aug 2026 | OBS Studio | 1.8M | 70.7% | 1 | | Aug 2026 | Streamlabs | 450K | 17.4% | 2 | | Aug 2026 | Restream | 246K | 9.5% | 3 | | Aug 2026 | vMix | 60.5K | 2.3% | 4 | | Aug 2026 | Ecamm Live | 3.6K | 0.14% | 5 | | Sep 2026 | Ecamm Live | — | — | — | | Sep 2026 | OBS Studio | — | — | — | | Sep 2026 | Restream | — | — | — | | Sep 2026 | Streamlabs | — | — | — | | Sep 2026 | vMix | — | — | — | ## What is being compared - **Ecamm Live**: Measured on the search term “ecamm live”. - **OBS Studio**: Measured on the search term “obs”. - **Restream**: Measured on the search term “restream”. - **Streamlabs**: Measured on the search term “streamlabs”. - **vMix**: Measured on the search term “vmix”. - [Ecamm Live](/demand/global-en/brands/ecamm-live) - [OBS Studio](/demand/global-en/brands/obs-studio) - [Restream](/demand/global-en/brands/restream) - [Streamlabs](/demand/global-en/brands/streamlabs) - [vMix](/demand/global-en/brands/vmix) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among live streaming software worldwide? In August 2026, OBS Studio was the most searched among live streaming software worldwide, with an estimated 1.8M branded searches and 70.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Live streaming software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/live-streaming-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/live-streaming-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.