--- title: "Live streaming platforms: Which brands are most popular in search?" description: "Compare the platforms creators stream live video on. Share of Search among Twitch, Kick and Trovo, the live streaming platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/live-streaming-platforms" publisher: "Brandwave" --- # Live streaming platforms: Which brands are most popular in search? Compare the platforms creators stream live video on. Share of Search among Twitch, Kick and Trovo, the live streaming platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Live streaming platforms - **Market**: Global - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Twitch, 98.9% ## Which brand is most popular in search among live streaming platforms worldwide? - In August 2026, Twitch was the most searched among live streaming platforms worldwide, with an estimated 37.2M branded searches and 98.9% estimated Share of Search within this set. - Kick is in 2nd place, 98 percentage points behind at 0.98% Share of Search. - Across the 11 months ending August 2026, Kick’s estimated Share of Search among live streaming platforms worldwide increased from 0.44% to 0.98%. - Across the 11 months ending August 2026, Twitch and Trovo held steady: their estimated Share of Search among live streaming platforms worldwide each moved less than 0.5 percentage points. ## How did search popularity change for live streaming platforms worldwide in August 2026? - Estimated monthly branded searches for Kick worldwide rose 123% over 11 measured months, from 165K to 368K in August 2026. - Estimated monthly branded searches for Trovo worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Twitch | 98.9% | 37.2M | +22.4% | Twitch | | 2 | Kick | 0.98% | 368K | +83.1% | Kick | | 3 | Trovo | 0.09% | 33.1K | 0.0% | Trovo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Twitch | 37.2M | 99.4% | 1 | | Oct 2025 | Kick | 165K | 0.44% | 2 | | Oct 2025 | Trovo | 74K | 0.2% | 3 | | Nov 2025 | Twitch | 30.4M | 99.3% | 1 | | Nov 2025 | Kick | 165K | 0.54% | 2 | | Nov 2025 | Trovo | 60.5K | 0.2% | 3 | | Dec 2025 | Twitch | 30.4M | 99.3% | 1 | | Dec 2025 | Kick | 165K | 0.54% | 2 | | Dec 2025 | Trovo | 60.5K | 0.2% | 3 | | Jan 2026 | Twitch | 30.4M | 99.3% | 1 | | Jan 2026 | Kick | 165K | 0.54% | 2 | | Jan 2026 | Trovo | 60.5K | 0.2% | 3 | | Feb 2026 | Twitch | 30.4M | 99.3% | 1 | | Feb 2026 | Kick | 165K | 0.54% | 2 | | Feb 2026 | Trovo | 49.5K | 0.16% | 3 | | Mar 2026 | Twitch | 30.4M | 99.3% | 1 | | Mar 2026 | Kick | 165K | 0.54% | 2 | | Mar 2026 | Trovo | 49.5K | 0.16% | 3 | | Apr 2026 | Twitch | 30.4M | 99.1% | 1 | | Apr 2026 | Kick | 246K | 0.8% | 2 | | Apr 2026 | Trovo | 40.5K | 0.13% | 3 | | May 2026 | Twitch | 30.4M | 99.1% | 1 | | May 2026 | Kick | 246K | 0.8% | 2 | | May 2026 | Trovo | 40.5K | 0.13% | 3 | | Jun 2026 | Twitch | 30.4M | 99.1% | 1 | | Jun 2026 | Kick | 246K | 0.8% | 2 | | Jun 2026 | Trovo | 33.1K | 0.11% | 3 | | Jul 2026 | Twitch | 30.4M | 99.2% | 1 | | Jul 2026 | Kick | 201K | 0.66% | 2 | | Jul 2026 | Trovo | 33.1K | 0.11% | 3 | | Aug 2026 | Twitch | 37.2M | 98.9% | 1 | | Aug 2026 | Kick | 368K | 0.98% | 2 | | Aug 2026 | Trovo | 33.1K | 0.09% | 3 | | Sep 2026 | Kick | — | — | — | | Sep 2026 | Trovo | — | — | — | | Sep 2026 | Twitch | — | — | — | ## What is being compared - **Kick**: Measured on the search term “kick streaming”. - **Trovo**: Measured on the search term “trovo”. - **Twitch**: Measured on the search term “twitch”. - [Kick](/demand/global-en/brands/kick) - [Trovo](/demand/global-en/brands/trovo) - [Twitch](/demand/global-en/brands/twitch) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among live streaming platforms worldwide? In August 2026, Twitch was the most searched among live streaming platforms worldwide, with an estimated 37.2M branded searches and 98.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Live streaming platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/live-streaming-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/live-streaming-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.