---
title: "Live shopping platforms: Which brands are most popular in search?"
description: "Compare the platforms used to sell during live video. Share of Search among Whatnot, Talkshoplive, Bambuser, Livescale and Firework, the live shopping platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/live-shopping-platforms"
publisher: "Brandwave"
---

# Live shopping platforms: Which brands are most popular in search?

Compare the platforms used to sell during live video. Share of Search among Whatnot, Talkshoplive, Bambuser, Livescale and Firework, the live shopping platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Live shopping platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Whatnot, 99.3%

## Which brand is most popular in search among live shopping platforms worldwide?

- In August 2026, Whatnot was the most searched among live shopping platforms worldwide, with an estimated 1.2M branded searches and 99.3% estimated Share of Search within this set.
- Talkshoplive is in 2nd place, 98.9 percentage points behind at 0.36% Share of Search.
- Across the 11 months ending August 2026, Whatnot’s estimated Share of Search among live shopping platforms worldwide increased from 98.7% to 99.3%.
- Across the 11 months ending August 2026, Talkshoplive rose from 3rd to 2nd among live shopping platforms worldwide.
- Across the 11 months ending August 2026, Bambuser fell from 2nd to 3rd among live shopping platforms worldwide.
- Across the 11 months ending August 2026, Livescale and Firework held steady: their estimated Share of Search among live shopping platforms worldwide each moved less than 0.5 percentage points.

## How did search popularity change for live shopping platforms worldwide in August 2026?

- Estimated monthly branded searches for Whatnot worldwide rose 48.2% over 11 measured months, from 823K to 1.2M in August 2026.
- Estimated monthly branded searches for Bambuser worldwide fell 28.6% over 11 measured months, from 4.8K to 3.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whatnot | 99.3% | 1.2M | 0.0% | Whatnot |
| 2 | Talkshoplive | 0.36% | 4.4K | +22.2% | Talkshoplive |
| 3 | Bambuser | 0.28% | 3.4K | +20.6% | Bambuser |
| 4 | Livescale | 0.11% | 1.3K | +30.0% | Livescale |
| — | Firework | — | — | — | Firework |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whatnot | 823K | 98.7% | 1 |
| Oct 2025 | Bambuser | 4.8K | 0.57% | 2 |
| Oct 2025 | Talkshoplive | 4.4K | 0.53% | 3 |
| Oct 2025 | Livescale | 1.3K | 0.16% | 4 |
| Oct 2025 | Firework | — | — | — |
| Nov 2025 | Whatnot | 823K | 98.7% | 1 |
| Nov 2025 | Talkshoplive | 5.4K | 0.65% | 2 |
| Nov 2025 | Bambuser | 4K | 0.47% | 3 |
| Nov 2025 | Livescale | 1.3K | 0.16% | 4 |
| Nov 2025 | Firework | — | — | — |
| Dec 2025 | Whatnot | 823K | 98.9% | 1 |
| Dec 2025 | Talkshoplive | 4.4K | 0.53% | 2 |
| Dec 2025 | Bambuser | 3.3K | 0.39% | 3 |
| Dec 2025 | Livescale | 1.3K | 0.16% | 4 |
| Dec 2025 | Firework | — | — | — |
| Jan 2026 | Whatnot | 1M | 99% | 1 |
| Jan 2026 | Talkshoplive | 4.4K | 0.44% | 2 |
| Jan 2026 | Bambuser | 3.9K | 0.39% | 3 |
| Jan 2026 | Livescale | 1.6K | 0.16% | 4 |
| Jan 2026 | Firework | — | — | — |
| Feb 2026 | Whatnot | 1M | 99% | 1 |
| Feb 2026 | Talkshoplive | 4.4K | 0.44% | 2 |
| Feb 2026 | Bambuser | 3.9K | 0.39% | 3 |
| Feb 2026 | Livescale | 1.3K | 0.13% | 4 |
| Feb 2026 | Firework | — | — | — |
| Mar 2026 | Whatnot | 1.2M | 99.1% | 1 |
| Mar 2026 | Talkshoplive | 5.4K | 0.44% | 2 |
| Mar 2026 | Bambuser | 4.8K | 0.39% | 3 |
| Mar 2026 | Livescale | 1.3K | 0.11% | 4 |
| Mar 2026 | Firework | — | — | — |
| Apr 2026 | Whatnot | 1.2M | 99.2% | 1 |
| Apr 2026 | Bambuser | 4.7K | 0.39% | 2 |
| Apr 2026 | Talkshoplive | 3.6K | 0.29% | 3 |
| Apr 2026 | Livescale | 1.3K | 0.11% | 4 |
| Apr 2026 | Firework | — | — | — |
| May 2026 | Whatnot | 1.2M | 99.3% | 1 |
| May 2026 | Bambuser | 4K | 0.33% | 2 |
| May 2026 | Talkshoplive | 3.6K | 0.29% | 3 |
| May 2026 | Livescale | 1.3K | 0.11% | 4 |
| May 2026 | Firework | — | — | — |
| Jun 2026 | Whatnot | 1.2M | 99.3% | 1 |
| Jun 2026 | Talkshoplive | 3.6K | 0.29% | 2 |
| Jun 2026 | Bambuser | 3.3K | 0.27% | 3 |
| Jun 2026 | Livescale | 1.3K | 0.11% | 4 |
| Jun 2026 | Firework | — | — | — |
| Jul 2026 | Whatnot | 1.2M | 99.4% | 1 |
| Jul 2026 | Talkshoplive | 3.6K | 0.29% | 2 |
| Jul 2026 | Bambuser | 2.8K | 0.23% | 3 |
| Jul 2026 | Livescale | 1K | 0.08% | 4 |
| Jul 2026 | Firework | — | — | — |
| Aug 2026 | Whatnot | 1.2M | 99.3% | 1 |
| Aug 2026 | Talkshoplive | 4.4K | 0.36% | 2 |
| Aug 2026 | Bambuser | 3.4K | 0.28% | 3 |
| Aug 2026 | Livescale | 1.3K | 0.11% | 4 |
| Aug 2026 | Firework | — | — | — |
| Sep 2026 | Bambuser | — | — | — |
| Sep 2026 | Firework | — | — | — |
| Sep 2026 | Livescale | — | — | — |
| Sep 2026 | Talkshoplive | — | — | — |
| Sep 2026 | Whatnot | — | — | — |

## What is being compared

- **Bambuser**: Measured on the search terms “bambuser”, “bambuser live shopping” and “bambuser.com”, summed into one figure.
- **Firework**: Measured on the search term “firework live”.
- **Livescale**: Measured on the search term “livescale”.
- **Talkshoplive**: Measured on the search term “talkshoplive”.
- **Whatnot**: Measured on the search term “whatnot”.

- [Bambuser](/demand/global-en/brands/bambuser)
- [Firework](/demand/global-en/brands/firework)
- [Livescale](/demand/global-en/brands/livescale)
- [Talkshoplive](/demand/global-en/brands/talkshoplive)
- [Whatnot](/demand/global-en/brands/whatnot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among live shopping platforms worldwide?

In August 2026, Whatnot was the most searched among live shopping platforms worldwide, with an estimated 1.2M branded searches and 99.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Live shopping platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/live-shopping-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/live-shopping-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.