--- title: "OBS Studio vs vMix: Which is searched more?" description: "Is OBS Studio or vMix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live event production software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/live-event-production-software/compare/obs-studio-vs-vmix" publisher: "Brandwave" --- # OBS Studio vs vMix: Which is searched more? Is OBS Studio or vMix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live event production software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OBS Studio and vMix - **Competitive set**: Live event production software - **Market**: Global - **Month measured**: Sep 2026 - **OBS Studio Share of Search**: 89.4% - **vMix Share of Search**: 1.4% ## Is OBS Studio or vMix more popular in search? - In September 2026, OBS Studio had more branded searches than vMix among live event production software worldwide. OBS Studio had about 4.7 million branded searches, while vMix had 74,000. OBS Studio made up 89.4% of all live event production software searches we track, and vMix accounted for 1.4%. - OBS Studio was ahead of vMix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OBS Studio’s share of searches among live event production software worldwide moved from 88.5% to 89.4%, and its estimated monthly branded searches held steady at 4.7M. - Across the 12 months ending September 2026, vMix’s share of searches among live event production software worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top live event production software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OBS Studio appeared in all five answers. vMix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OBS Studio was listed before vMix in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OBS Studio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | vMix | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cvent | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | QLab | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Resolume | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Notch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vectorworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wysiwyg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about live event production software - Asked ChatGPT "Which live event production software should I use?": 1. OBS Studio, 2. vMix, 3. QLab, 4. Cvent - Asked ChatGPT "What are the best live event production software options?": 1. vMix, 2. QLab, 3. OBS Studio, 4. Resolume, 5. Cvent - Asked ChatGPT "What's the best live event production software for running live events?": 1. vMix, 2. OBS Studio - Searched Google, AI Overview "live event production software": 1. OBS Studio, 2. vMix, 3. Cvent - Searched Google, AI Overview "live event software": 1. Cvent, 2. OBS Studio Not named in any answer: Notch, Vectorworks and Wysiwyg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for live event production software worldwide in September 2026? - Estimated monthly branded searches for vMix worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | vMix estimated searches | vMix Share of Search | vMix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7M | 88.5% | 1 | 90.5K | 1.7% | 4 | | Nov 2025 | 5.2M | 89.5% | 1 | 90.5K | 1.6% | 3 | | Dec 2025 | 5.2M | 90.8% | 1 | 74K | 1.3% | 3 | | Jan 2026 | 6.5M | 91.3% | 1 | 74K | 1% | 5 | | Feb 2026 | 4.7M | 89.5% | 1 | 74K | 1.4% | 5 | | Mar 2026 | 4.7M | 89.3% | 1 | 74K | 1.4% | 5 | | Apr 2026 | 5.2M | 90.5% | 1 | 74K | 1.3% | 5 | | May 2026 | 4.7M | 89.8% | 1 | 74K | 1.4% | 4 | | Jun 2026 | 5.8M | 90.9% | 1 | 74K | 1.2% | 4 | | Jul 2026 | 4.3M | 89.5% | 1 | 60.5K | 1.3% | 4 | | Aug 2026 | 4.3M | 89.3% | 1 | 60.5K | 1.3% | 5 | | Sep 2026 | 4.7M | 89.4% | 1 | 74K | 1.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using OBS Studio’s and vMix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OBS Studio**: Measured on the search terms “obs”, “obs studio” and “obsstudio”, summed into one figure. - **vMix**: Measured on the search term “vmix”. - [OBS Studio profile](/demand/global-en/brands/obs-studio) - [vMix profile](/demand/global-en/brands/vmix) - [All live event production software worldwide](/demand/global-en/categories/live-event-production-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OBS Studio or vMix more popular in search? In September 2026, OBS Studio had more branded searches than vMix among live event production software worldwide. OBS Studio had about 4.7 million branded searches, while vMix had 74,000. OBS Studio made up 89.4% of all live event production software searches we track, and vMix accounted for 1.4%. ## Cite this page Brandwave. "OBS Studio vs vMix: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/live-event-production-software/compare/obs-studio-vs-vmix This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/live-event-production-software/compare/obs-studio-vs-vmix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.