--- title: "BrightLocal vs Yext: Which is searched more?" description: "Is BrightLocal or Yext more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/listing-management-platforms/compare/brightlocal-vs-yext" publisher: "Brandwave" --- # BrightLocal vs Yext: Which is searched more? Is BrightLocal or Yext more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrightLocal and Yext - **Competitive set**: Listing management platforms - **Market**: Global - **Month measured**: Sep 2026 - **BrightLocal Share of Search**: 32.8% - **Yext Share of Search**: 40.1% ## Is BrightLocal or Yext more popular in search? - In September 2026, Yext had more branded searches than BrightLocal among listing management platforms worldwide. Yext had about 27,100 branded searches, while BrightLocal had 22,200. Yext made up 40.1% of all listing management platform searches we track, and BrightLocal accounted for 32.8%. - The lead changed hands 2 times in the 12 months ending September 2026: BrightLocal took it in March 2026, Yext took it in June 2026. - Across the 12 months ending September 2026, BrightLocal’s share of searches among listing management platforms worldwide moved from 29.5% to 32.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Yext’s share of searches among listing management platforms worldwide moved from 44.2% to 40.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top listing management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BrightLocal appeared in all five answers. Yext was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yext was listed before BrightLocal in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yext | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | BrightLocal | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Moz Local | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Uberall | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Semrush Local | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Synup | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about listing management platforms - Asked ChatGPT "Which listing management platform should I use?": 1. Moz Local, 2. BrightLocal, 3. Yext, 4. Synup - Asked ChatGPT "What are the best listing management platforms?": 1. Yext, 2. BrightLocal, 3. Moz Local, 4. Semrush Local, 5. Synup, 6. Uberall - Asked ChatGPT "What's the best listing management platform for multiple locations?": 1. Yext, 2. Uberall, 3. Semrush Local, 4. BrightLocal - Searched Google, AI Overview "listing management platform": 1. Yext, 2. BrightLocal, 3. Moz Local, 4. Semrush Local, 5. Synup - Searched Google, AI Overview "business listing management": 1. Uberall, 2. BrightLocal Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for listing management platforms worldwide in September 2026? - In September 2026, Yext overtook BrightLocal to become the leader among listing management platforms worldwide, with 40.1% of the searches. - In September 2026, BrightLocal lost share of searches among listing management platforms worldwide, from 36.7% to 32.8%. ## Month by month | Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Yext estimated searches | Yext Share of Search | Yext rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 29.5% | 2 | 40.5K | 44.2% | 1 | | Nov 2025 | 27.1K | 36.9% | 1 | 27.1K | 36.9% | 2 | | Dec 2025 | 27.1K | 36.7% | 1 | 27.1K | 36.7% | 2 | | Jan 2026 | 27.1K | 34.9% | 1 | 27.1K | 34.9% | 2 | | Feb 2026 | 27.1K | 35.9% | 1 | 27.1K | 35.9% | 2 | | Mar 2026 | 33.1K | 39.3% | 1 | 27.1K | 32.2% | 2 | | Apr 2026 | 27.1K | 36.7% | 1 | 27.1K | 36.7% | 2 | | May 2026 | 27.1K | 36.4% | 1 | 27.1K | 36.4% | 2 | | Jun 2026 | 22.2K | 32.6% | 2 | 27.1K | 39.7% | 1 | | Jul 2026 | 22.2K | 32.4% | 2 | 27.1K | 39.6% | 1 | | Aug 2026 | 22.2K | 36.7% | 1 | 22.2K | 36.7% | 2 | | Sep 2026 | 22.2K | 32.8% | 2 | 27.1K | 40.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BrightLocal’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrightLocal**: Measured on the search term “brightlocal”. - **Yext**: Measured on the search term “yext”. - [BrightLocal profile](/demand/global-en/brands/brightlocal) - [Yext profile](/demand/global-en/brands/yext) - [All listing management platforms worldwide](/demand/global-en/categories/listing-management-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BrightLocal or Yext more popular in search? In September 2026, Yext had more branded searches than BrightLocal among listing management platforms worldwide. Yext had about 27,100 branded searches, while BrightLocal had 22,200. Yext made up 40.1% of all listing management platform searches we track, and BrightLocal accounted for 32.8%. ## Cite this page Brandwave. "BrightLocal vs Yext: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/listing-management-platforms/compare/brightlocal-vs-yext This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/listing-management-platforms/compare/brightlocal-vs-yext. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.