---
title: "Liqueur brands: Which are searched most?"
description: "Compare the liqueur brands people mix and sip. Share of Search among Jägermeister, Baileys, Aperol, Cointreau, Kahlúa and Frangelico, the liqueur brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/liqueur-brands"
publisher: "Brandwave"
---

# Liqueur brands: Which are searched most?

Compare the liqueur brands people mix and sip. Share of Search among Jägermeister, Baileys, Aperol, Cointreau, Kahlúa and Frangelico, the liqueur brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Liqueur brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jägermeister, 33%

## Which brand is most popular in search among liqueur brands worldwide?

- In September 2026, Jägermeister was the most searched among liqueur brands worldwide, with an estimated 1.2M branded searches and 33% estimated Share of Search within this set.
- Baileys is in 2nd place, 5.9 percentage points behind at 27% Share of Search.
- Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide decreased from 36.3% to 33%.
- Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide increased from 24.2% to 27%.
- Across the 12 months ending September 2026, Aperol’s estimated Share of Search among liqueur brands worldwide increased from 19.9% to 22.2%.
- Across the 12 months ending September 2026, Cointreau’s estimated Share of Search among liqueur brands worldwide decreased from 8.9% to 8.1%.
- Across the 12 months ending September 2026, Kahlúa’s estimated Share of Search among liqueur brands worldwide decreased from 7.3% to 6.6%.
- Across the 12 months ending September 2026, Jägermeister’s estimated Share of Search among liqueur brands worldwide peaked at 36.3% in October 2025 and was lowest at 29.1% in May 2026.
- Across the 12 months ending September 2026, Baileys’ estimated Share of Search among liqueur brands worldwide peaked at 35.7% in December 2025 and was lowest at 20.6% in June 2026.
- Across the 12 months ending September 2026, Aperol’s estimated Share of Search among liqueur brands worldwide peaked at 30.6% in June 2026 and was lowest at 15.9% in December 2025.
- Across the 12 months ending September 2026, Cointreau’s estimated Share of Search among liqueur brands worldwide peaked at 9.2% in June 2026 and was lowest at 8.1% in April 2026.
- Across the 12 months ending September 2026, Kahlúa’s estimated Share of Search among liqueur brands worldwide peaked at 7.3% in October 2025 and was lowest at 5.5% in August 2026.
- Across the 12 months ending September 2026, Frangelico’s estimated Share of Search among liqueur brands worldwide peaked at 3.8% in November 2025 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Frangelico held steady: its estimated Share of Search among liqueur brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Jägermeister vs Baileys: compare search popularity](/demand/global-en/compare/baileys-vs-jagermeister): 33% against 27% Share of Search.
- [Jägermeister vs Aperol: compare search popularity](/demand/global-en/compare/aperol-vs-jagermeister): 33% against 22.2% Share of Search.
- [Jägermeister vs Cointreau: compare search popularity](/demand/global-en/compare/cointreau-vs-jagermeister): 33% against 8.1% Share of Search.
- [Jägermeister vs Kahlúa: compare search popularity](/demand/global-en/compare/jagermeister-vs-kahlua): 33% against 6.6% Share of Search.
- [Baileys vs Aperol: compare search popularity](/demand/global-en/compare/aperol-vs-baileys): 27% against 22.2% Share of Search.
- [Baileys vs Cointreau: compare search popularity](/demand/global-en/compare/baileys-vs-cointreau): 27% against 8.1% Share of Search.
- [Baileys vs Kahlúa: compare search popularity](/demand/global-en/compare/baileys-vs-kahlua): 27% against 6.6% Share of Search.
- [Aperol vs Cointreau: compare search popularity](/demand/global-en/compare/aperol-vs-cointreau): 22.2% against 8.1% Share of Search.
- [Aperol vs Kahlúa: compare search popularity](/demand/global-en/compare/aperol-vs-kahlua): 22.2% against 6.6% Share of Search.
- [Cointreau vs Kahlúa: compare search popularity](/demand/global-en/compare/cointreau-vs-kahlua): 8.1% against 6.6% Share of Search.

## How did search popularity change for liqueur brands worldwide in September 2026?

- In September 2026, Baileys overtook Aperol to rank 2nd among liqueur brands worldwide, with 27% estimated Share of Search.
- In September 2026, Kahlúa gained estimated Share of Search among liqueur brands worldwide, from 5.5% to 6.6%.
- In September 2026, Aperol lost estimated Share of Search among liqueur brands worldwide, from 27.3% to 22.2%.
- In September 2026, Jägermeister lost estimated Share of Search among liqueur brands worldwide, from 33.6% to 33%.
- Cointreau’s estimated Share of Search among liqueur brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.1% in September 2026.
- Estimated monthly branded searches for Frangelico worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jägermeister | 33% | 1.2M | -18.7% | Jägermeister |
| 2 | Baileys | 27% | 1M | 0.0% | Diageo |
| 3 | Aperol | 22.2% | 823K | -32.5% | Aperol |
| 4 | Cointreau | 8.1% | 301K | -18.2% | Cointreau |
| 5 | Kahlúa | 6.6% | 246K | 0.0% | Kahlúa |
| 6 | Frangelico | 3% | 110K | -18.5% | Frangelico |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jägermeister | 1.5M | 36.3% | 1 |
| Oct 2025 | Baileys | 1M | 24.2% | 2 |
| Oct 2025 | Aperol | 823K | 19.9% | 3 |
| Oct 2025 | Cointreau | 368K | 8.9% | 4 |
| Oct 2025 | Kahlúa | 301K | 7.3% | 5 |
| Oct 2025 | Frangelico | 135K | 3.3% | 6 |
| Nov 2025 | Jägermeister | 1.5M | 34.3% | 1 |
| Nov 2025 | Baileys | 1.2M | 27.9% | 2 |
| Nov 2025 | Aperol | 823K | 18.8% | 3 |
| Nov 2025 | Cointreau | 368K | 8.4% | 4 |
| Nov 2025 | Kahlúa | 301K | 6.9% | 5 |
| Nov 2025 | Frangelico | 165K | 3.8% | 6 |
| Dec 2025 | Baileys | 2.7M | 35.7% | 1 |
| Dec 2025 | Jägermeister | 2.2M | 29.2% | 2 |
| Dec 2025 | Aperol | 1.2M | 15.9% | 3 |
| Dec 2025 | Cointreau | 673K | 8.8% | 4 |
| Dec 2025 | Kahlúa | 550K | 7.2% | 5 |
| Dec 2025 | Frangelico | 246K | 3.2% | 6 |
| Jan 2026 | Jägermeister | 1.5M | 34.5% | 1 |
| Jan 2026 | Baileys | 1.2M | 28.1% | 2 |
| Jan 2026 | Aperol | 823K | 18.9% | 3 |
| Jan 2026 | Cointreau | 368K | 8.5% | 4 |
| Jan 2026 | Kahlúa | 301K | 6.9% | 5 |
| Jan 2026 | Frangelico | 135K | 3.1% | 6 |
| Feb 2026 | Jägermeister | 1.2M | 36.2% | 1 |
| Feb 2026 | Baileys | 823K | 24.4% | 2 |
| Feb 2026 | Aperol | 673K | 20% | 3 |
| Feb 2026 | Cointreau | 301K | 8.9% | 4 |
| Feb 2026 | Kahlúa | 246K | 7.3% | 5 |
| Feb 2026 | Frangelico | 110K | 3.3% | 6 |
| Mar 2026 | Jägermeister | 1.2M | 34.6% | 1 |
| Mar 2026 | Aperol | 823K | 23.4% | 2 |
| Mar 2026 | Baileys | 823K | 23.4% | 3 |
| Mar 2026 | Cointreau | 301K | 8.5% | 4 |
| Mar 2026 | Kahlúa | 246K | 7% | 5 |
| Mar 2026 | Frangelico | 110K | 3.1% | 6 |
| Apr 2026 | Jägermeister | 1.2M | 33% | 1 |
| Apr 2026 | Aperol | 1M | 27% | 2 |
| Apr 2026 | Baileys | 823K | 22.2% | 3 |
| Apr 2026 | Cointreau | 301K | 8.1% | 4 |
| Apr 2026 | Kahlúa | 246K | 6.6% | 5 |
| Apr 2026 | Frangelico | 110K | 3% | 6 |
| May 2026 | Aperol | 1.2M | 29.1% | 1 |
| May 2026 | Jägermeister | 1.2M | 29.1% | 2 |
| May 2026 | Baileys | 1M | 23.9% | 3 |
| May 2026 | Cointreau | 368K | 8.8% | 4 |
| May 2026 | Kahlúa | 246K | 5.9% | 5 |
| May 2026 | Frangelico | 135K | 3.2% | 6 |
| Jun 2026 | Aperol | 1.2M | 30.6% | 1 |
| Jun 2026 | Jägermeister | 1.2M | 30.6% | 2 |
| Jun 2026 | Baileys | 823K | 20.6% | 3 |
| Jun 2026 | Cointreau | 368K | 9.2% | 4 |
| Jun 2026 | Kahlúa | 246K | 6.2% | 5 |
| Jun 2026 | Frangelico | 110K | 2.8% | 6 |
| Jul 2026 | Aperol | 1.2M | 29.3% | 1 |
| Jul 2026 | Jägermeister | 1.2M | 29.3% | 2 |
| Jul 2026 | Baileys | 1M | 24% | 3 |
| Jul 2026 | Cointreau | 368K | 8.8% | 4 |
| Jul 2026 | Kahlúa | 246K | 5.9% | 5 |
| Jul 2026 | Frangelico | 110K | 2.6% | 6 |
| Aug 2026 | Jägermeister | 1.5M | 33.6% | 1 |
| Aug 2026 | Aperol | 1.2M | 27.3% | 2 |
| Aug 2026 | Baileys | 1M | 22.4% | 3 |
| Aug 2026 | Cointreau | 368K | 8.2% | 4 |
| Aug 2026 | Kahlúa | 246K | 5.5% | 5 |
| Aug 2026 | Frangelico | 135K | 3% | 6 |
| Sep 2026 | Jägermeister | 1.2M | 33% | 1 |
| Sep 2026 | Baileys | 1M | 27% | 2 |
| Sep 2026 | Aperol | 823K | 22.2% | 3 |
| Sep 2026 | Cointreau | 301K | 8.1% | 4 |
| Sep 2026 | Kahlúa | 246K | 6.6% | 5 |
| Sep 2026 | Frangelico | 110K | 3% | 6 |

## What is being compared

- **Aperol**: Measured on the search term “aperol”.
- **Baileys**: Measured on the search term “baileys”.
- **Cointreau**: Measured on the search term “cointreau”.
- **Frangelico**: Measured on the search term “frangelico”.
- **Jägermeister**: Measured on the search term “jagermeister”.
- **Kahlúa**: Measured on the search term “kahlua”.

- [Aperol](/demand/global-en/brands/aperol)
- [Baileys](/demand/global-en/brands/baileys)
- [Cointreau](/demand/global-en/brands/cointreau)
- [Frangelico](/demand/global-en/brands/frangelico)
- [Jägermeister](/demand/global-en/brands/jagermeister)
- [Kahlúa](/demand/global-en/brands/kahlua)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among liqueur brands worldwide?

In September 2026, Jägermeister was the most searched among liqueur brands worldwide, with an estimated 1.2M branded searches and 33% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Liqueur brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/liqueur-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/liqueur-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.