--- title: "Fenty Beauty vs Maybelline: Which is searched more?" description: "Is Fenty Beauty or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/fenty-beauty-vs-maybelline" publisher: "Brandwave" --- # Fenty Beauty vs Maybelline: Which is searched more? Is Fenty Beauty or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fenty Beauty and Maybelline - **Competitive set**: Lipstick brands - **Market**: Global - **Month measured**: Sep 2026 - **Fenty Beauty Share of Search**: 1.4% - **Maybelline Share of Search**: 61.7% ## Is Fenty Beauty or Maybelline more popular in search? - In September 2026, Maybelline had more branded searches than Fenty Beauty among lipstick brands worldwide. Maybelline had about 823,000 branded searches, while Fenty Beauty had 18,100. Maybelline made up 61.7% of all lipstick brand searches we track, and Fenty Beauty accounted for 1.4%. - Maybelline was ahead of Fenty Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fenty Beauty’s share of searches among lipstick brands worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Maybelline’s share of searches among lipstick brands worldwide moved from 65.5% to 61.7%, and its estimated monthly branded searches moved from 1M to 823K. ## Top lipstick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline appeared in all five answers. Fenty Beauty was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maybelline was listed before Fenty Beauty in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MAC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maybelline | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Charlotte Tilbury | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revlon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Clinique | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | NARS | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about lipstick brands - Asked ChatGPT "Which lipstick brand should I buy?": 1. Maybelline, 2. MAC, 3. Revlon, 4. Charlotte Tilbury - Asked ChatGPT "What are the best lipstick brands?": 1. MAC, 2. Charlotte Tilbury, 3. Maybelline, 4. NARS, 5. Fenty Beauty, 6. Revlon - Asked ChatGPT "What's the best lipstick brand for everyday makeup?": 1. Revlon, 2. MAC, 3. Clinique, 4. Maybelline - Searched Google, AI Overview "lipstick brands": 1. Maybelline, 2. MAC, 3. Charlotte Tilbury, 4. Fenty Beauty, 5. Clinique - Searched Google, AI Overview "best lipstick": 1. MAC, 2. Charlotte Tilbury, 3. Revlon, 4. Maybelline, 5. Clinique Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lipstick brands worldwide in September 2026? - Estimated monthly branded searches for Fenty Beauty worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Fenty Beauty estimated searches | Fenty Beauty Share of Search | Fenty Beauty rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.5% | 6 | 1M | 65.5% | 1 | | Nov 2025 | 27.1K | 1.7% | 6 | 1M | 61.2% | 1 | | Dec 2025 | 27.1K | 1.7% | 6 | 1M | 61.2% | 1 | | Jan 2026 | 22.2K | 1.6% | 6 | 823K | 59.4% | 1 | | Feb 2026 | 18.1K | 1.4% | 6 | 823K | 63.9% | 1 | | Mar 2026 | 14.8K | 1.2% | 7 | 823K | 64.1% | 1 | | Apr 2026 | 27.1K | 2.1% | 5 | 823K | 63.2% | 1 | | May 2026 | 22.2K | 1.7% | 6 | 823K | 63.7% | 1 | | Jun 2026 | 18.1K | 1.5% | 6 | 823K | 66% | 1 | | Jul 2026 | 18.1K | 1.4% | 6 | 823K | 61.7% | 1 | | Aug 2026 | 18.1K | 1.4% | 6 | 823K | 61.7% | 1 | | Sep 2026 | 18.1K | 1.4% | 6 | 823K | 61.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fenty Beauty’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fenty Beauty**: Measured on the search term “fenty beauty lipstick”. - **Maybelline**: Measured on the search term “maybelline”. - [Fenty Beauty profile](/demand/global-en/brands/fenty-beauty) - [Maybelline profile](/demand/global-en/brands/maybelline) - [All lipstick brands worldwide](/demand/global-en/categories/lipstick-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fenty Beauty or Maybelline more popular in search? In September 2026, Maybelline had more branded searches than Fenty Beauty among lipstick brands worldwide. Maybelline had about 823,000 branded searches, while Fenty Beauty had 18,100. Maybelline made up 61.7% of all lipstick brand searches we track, and Fenty Beauty accounted for 1.4%. ## Cite this page Brandwave. "Fenty Beauty vs Maybelline: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/fenty-beauty-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/fenty-beauty-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.