--- title: "Clinique vs NARS: Which is searched more?" description: "Is Clinique or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/clinique-vs-nars-cosmetics" publisher: "Brandwave" --- # Clinique vs NARS: Which is searched more? Is Clinique or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clinique and NARS - **Competitive set**: Lipstick brands - **Market**: Global - **Month measured**: Sep 2026 - **Clinique Share of Search**: 16.2% - **NARS Share of Search**: 7.3% ## Is Clinique or NARS more popular in search? - In September 2026, Clinique had more branded searches than NARS among lipstick brands worldwide. Clinique had about 673,000 branded searches, while NARS had 301,000. Clinique made up 16.2% of all lipstick brand searches we track, and NARS accounted for 7.3%. - Clinique was ahead of NARS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clinique’s share of searches among lipstick brands worldwide moved from 17.2% to 16.2%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, NARS’s share of searches among lipstick brands worldwide moved from 7.7% to 7.3%, and its estimated monthly branded searches moved from 368K to 301K. ## Top lipstick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. NARS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clinique was listed before NARS in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MAC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maybelline | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Charlotte Tilbury | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revlon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Clinique | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | NARS | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about lipstick brands - Asked ChatGPT "Which lipstick brand should I buy?": 1. Maybelline, 2. MAC, 3. Revlon, 4. Charlotte Tilbury - Asked ChatGPT "What are the best lipstick brands?": 1. MAC, 2. Charlotte Tilbury, 3. Maybelline, 4. NARS, 5. Fenty Beauty, 6. Revlon - Asked ChatGPT "What's the best lipstick brand for everyday makeup?": 1. Revlon, 2. MAC, 3. Clinique, 4. Maybelline - Searched Google, AI Overview "lipstick brands": 1. Maybelline, 2. MAC, 3. Charlotte Tilbury, 4. Fenty Beauty, 5. Clinique - Searched Google, AI Overview "best lipstick": 1. MAC, 2. Charlotte Tilbury, 3. Revlon, 4. Maybelline, 5. Clinique Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lipstick brands worldwide in September 2026? - Estimated monthly branded searches for Clinique worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. - Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Month by month | Month | Clinique estimated searches | Clinique Share of Search | Clinique rank | NARS estimated searches | NARS Share of Search | NARS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 17.2% | 3 | 368K | 7.7% | 5 | | Nov 2025 | 1.2M | 16.1% | 2 | 673K | 8.9% | 5 | | Dec 2025 | 1M | 15.7% | 2 | 450K | 7.1% | 5 | | Jan 2026 | 823K | 18.2% | 2 | 368K | 8.2% | 5 | | Feb 2026 | 673K | 17.1% | 3 | 301K | 7.7% | 5 | | Mar 2026 | 823K | 18.6% | 2 | 368K | 8.3% | 5 | | Apr 2026 | 823K | 20.2% | 2 | 301K | 7.4% | 5 | | May 2026 | 823K | 20.3% | 2 | 368K | 9.1% | 5 | | Jun 2026 | 673K | 18.1% | 3 | 301K | 8.1% | 5 | | Jul 2026 | 673K | 16.2% | 3 | 301K | 7.3% | 5 | | Aug 2026 | 673K | 16.2% | 3 | 301K | 7.3% | 5 | | Sep 2026 | 673K | 16.2% | 3 | 301K | 7.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Clinique’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clinique**: Measured on the search term “clinique”. - **NARS**: Measured on the search term “nars”. - [Clinique profile](/demand/global-en/brands/clinique) - [NARS profile](/demand/global-en/brands/nars-cosmetics) - [All lipstick brands worldwide](/demand/global-en/categories/lipstick-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clinique or NARS more popular in search? In September 2026, Clinique had more branded searches than NARS among lipstick brands worldwide. Clinique had about 673,000 branded searches, while NARS had 301,000. Clinique made up 16.2% of all lipstick brand searches we track, and NARS accounted for 7.3%. ## Cite this page Brandwave. "Clinique vs NARS: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/clinique-vs-nars-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/clinique-vs-nars-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.