--- title: "Charlotte Tilbury vs Maybelline: Which is searched more?" description: "Is Charlotte Tilbury or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/charlotte-tilbury-vs-maybelline" publisher: "Brandwave" --- # Charlotte Tilbury vs Maybelline: Which is searched more? Is Charlotte Tilbury or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and Maybelline - **Competitive set**: Lipstick brands - **Market**: Global - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 36.2% - **Maybelline Share of Search**: 19.8% ## Is Charlotte Tilbury or Maybelline more popular in search? - In September 2026, Charlotte Tilbury had more branded searches than Maybelline among lipstick brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while Maybelline had 823,000. Charlotte Tilbury made up 36.2% of all lipstick brand searches we track, and Maybelline accounted for 19.8%. - Charlotte Tilbury was ahead of Maybelline in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among lipstick brands worldwide moved from 31.4% to 36.2%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Maybelline’s share of searches among lipstick brands worldwide moved from 20.9% to 19.8%, and its estimated monthly branded searches moved from 1M to 823K. ## Top lipstick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline appeared in all five answers. Charlotte Tilbury was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Maybelline was listed before Charlotte Tilbury in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MAC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maybelline | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Charlotte Tilbury | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Revlon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Clinique | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Fenty Beauty | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | NARS | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about lipstick brands - Asked ChatGPT "Which lipstick brand should I buy?": 1. Maybelline, 2. MAC, 3. Revlon, 4. Charlotte Tilbury - Asked ChatGPT "What are the best lipstick brands?": 1. MAC, 2. Charlotte Tilbury, 3. Maybelline, 4. NARS, 5. Fenty Beauty, 6. Revlon - Asked ChatGPT "What's the best lipstick brand for everyday makeup?": 1. Revlon, 2. MAC, 3. Clinique, 4. Maybelline - Searched Google, AI Overview "lipstick brands": 1. Maybelline, 2. MAC, 3. Charlotte Tilbury, 4. Fenty Beauty, 5. Clinique - Searched Google, AI Overview "best lipstick": 1. MAC, 2. Charlotte Tilbury, 3. Revlon, 4. Maybelline, 5. Clinique Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lipstick brands worldwide in September 2026? - Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 31.4% | 1 | 1M | 20.9% | 2 | | Nov 2025 | 3.4M | 44.3% | 1 | 1M | 13.2% | 3 | | Dec 2025 | 2.7M | 43.1% | 1 | 1M | 15.7% | 3 | | Jan 2026 | 1.5M | 33.3% | 1 | 823K | 18.2% | 3 | | Feb 2026 | 1.2M | 31% | 1 | 823K | 20.9% | 2 | | Mar 2026 | 1.5M | 33.9% | 1 | 823K | 18.6% | 3 | | Apr 2026 | 1.2M | 29.9% | 1 | 823K | 20.2% | 3 | | May 2026 | 1.2M | 30.1% | 1 | 823K | 20.3% | 3 | | Jun 2026 | 1.2M | 32.8% | 1 | 823K | 22.2% | 2 | | Jul 2026 | 1.5M | 36.2% | 1 | 823K | 19.8% | 2 | | Aug 2026 | 1.5M | 36.2% | 1 | 823K | 19.8% | 2 | | Sep 2026 | 1.5M | 36.2% | 1 | 823K | 19.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”. - **Maybelline**: Measured on the search term “maybelline”. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [Maybelline profile](/demand/global-en/brands/maybelline) - [All lipstick brands worldwide](/demand/global-en/categories/lipstick-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or Maybelline more popular in search? In September 2026, Charlotte Tilbury had more branded searches than Maybelline among lipstick brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while Maybelline had 823,000. Charlotte Tilbury made up 36.2% of all lipstick brand searches we track, and Maybelline accounted for 19.8%. ## Cite this page Brandwave. "Charlotte Tilbury vs Maybelline: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/charlotte-tilbury-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lipstick-brands/compare/charlotte-tilbury-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.