---
title: "Lipstick brands: Which are searched most?"
description: "Compare the lipstick brands people buy. Share of Search among Charlotte Tilbury, Maybelline, Revlon, MAC and NARS, the lipstick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lipstick-brands"
publisher: "Brandwave"
---

# Lipstick brands: Which are searched most?

Compare the lipstick brands people buy. Share of Search among Charlotte Tilbury, Maybelline, Revlon, MAC and NARS, the lipstick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lipstick brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Charlotte Tilbury, 57.7%

## Which brand is most popular in search among lipstick brands worldwide?

- In August 2026, Charlotte Tilbury was the most searched among lipstick brands worldwide, with an estimated 1.5M branded searches and 57.7% estimated Share of Search within this set.
- Maybelline is in 2nd place, 26.1 percentage points behind at 31.7% Share of Search.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide increased from 53.2% to 57.7%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide decreased from 35.5% to 31.7%.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide decreased from 8.7% to 7.7%.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide peaked at 71.2% in November 2025 and was lowest at 52.6% in April 2026.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among lipstick brands worldwide peaked at 36.3% in June 2026 and was lowest at 21.2% in November 2025.
- Across the 11 months ending August 2026, Revlon’s estimated Share of Search among lipstick brands worldwide peaked at 9.3% in January 2026 and was lowest at 5.2% in November 2025.
- Across the 11 months ending August 2026, MAC and NARS held steady: their estimated Share of Search among lipstick brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Charlotte Tilbury vs Maybelline: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-maybelline): 57.7% against 31.7% Share of Search.
- [Charlotte Tilbury vs Revlon: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-revlon): 57.7% against 7.7% Share of Search.
- [Charlotte Tilbury vs MAC: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-mac-cosmetics): 57.7% against 2.8% Share of Search.
- [Maybelline vs Revlon: compare search popularity](/demand/global-en/compare/maybelline-vs-revlon): 31.7% against 7.7% Share of Search.
- [Maybelline vs MAC: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-maybelline): 31.7% against 2.8% Share of Search.
- [Revlon vs MAC: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-revlon): 7.7% against 2.8% Share of Search.

## How did search popularity change for lipstick brands worldwide in August 2026?

- Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.
- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charlotte Tilbury | 57.7% | 1.5M | 0.0% | Charlotte Tilbury |
| 2 | Maybelline | 31.7% | 823K | 0.0% | Maybelline |
| 3 | Revlon | 7.7% | 201K | 0.0% | Revlon |
| 4 | MAC | 2.8% | 74K | 0.0% | MAC |
| 5 | NARS | <0.01% | 170 | -19.0% | NARS |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charlotte Tilbury | 1.5M | 53.2% | 1 |
| Oct 2025 | Maybelline | 1M | 35.5% | 2 |
| Oct 2025 | Revlon | 246K | 8.7% | 3 |
| Oct 2025 | MAC | 74K | 2.6% | 4 |
| Oct 2025 | NARS | 320 | 0.01% | 5 |
| Nov 2025 | Charlotte Tilbury | 3.4M | 71.2% | 1 |
| Nov 2025 | Maybelline | 1M | 21.2% | 2 |
| Nov 2025 | Revlon | 246K | 5.2% | 3 |
| Nov 2025 | MAC | 110K | 2.3% | 4 |
| Nov 2025 | NARS | 480 | 0.01% | 5 |
| Dec 2025 | Charlotte Tilbury | 2.7M | 66.9% | 1 |
| Dec 2025 | Maybelline | 1M | 24.4% | 2 |
| Dec 2025 | Revlon | 246K | 6% | 3 |
| Dec 2025 | MAC | 110K | 2.7% | 4 |
| Dec 2025 | NARS | 320 | <0.01% | 5 |
| Jan 2026 | Charlotte Tilbury | 1.5M | 56.7% | 1 |
| Jan 2026 | Maybelline | 823K | 31.1% | 2 |
| Jan 2026 | Revlon | 246K | 9.3% | 3 |
| Jan 2026 | MAC | 74K | 2.8% | 4 |
| Jan 2026 | NARS | 210 | <0.01% | 5 |
| Feb 2026 | Charlotte Tilbury | 1.2M | 52.6% | 1 |
| Feb 2026 | Maybelline | 823K | 35.5% | 2 |
| Feb 2026 | Revlon | 201K | 8.7% | 3 |
| Feb 2026 | MAC | 74K | 3.2% | 4 |
| Feb 2026 | NARS | 170 | <0.01% | 5 |
| Mar 2026 | Charlotte Tilbury | 1.5M | 57.7% | 1 |
| Mar 2026 | Maybelline | 823K | 31.7% | 2 |
| Mar 2026 | Revlon | 201K | 7.7% | 3 |
| Mar 2026 | MAC | 74K | 2.8% | 4 |
| Mar 2026 | NARS | 170 | <0.01% | 5 |
| Apr 2026 | Charlotte Tilbury | 1.2M | 52.6% | 1 |
| Apr 2026 | Maybelline | 823K | 35.5% | 2 |
| Apr 2026 | Revlon | 201K | 8.7% | 3 |
| Apr 2026 | MAC | 74K | 3.2% | 4 |
| Apr 2026 | NARS | 210 | <0.01% | 5 |
| May 2026 | Charlotte Tilbury | 1.2M | 52.6% | 1 |
| May 2026 | Maybelline | 823K | 35.5% | 2 |
| May 2026 | Revlon | 201K | 8.7% | 3 |
| May 2026 | MAC | 74K | 3.2% | 4 |
| May 2026 | NARS | 210 | <0.01% | 5 |
| Jun 2026 | Charlotte Tilbury | 1.2M | 53.8% | 1 |
| Jun 2026 | Maybelline | 823K | 36.3% | 2 |
| Jun 2026 | Revlon | 165K | 7.3% | 3 |
| Jun 2026 | MAC | 60.5K | 2.7% | 4 |
| Jun 2026 | NARS | 140 | <0.01% | 5 |
| Jul 2026 | Charlotte Tilbury | 1.5M | 57.7% | 1 |
| Jul 2026 | Maybelline | 823K | 31.7% | 2 |
| Jul 2026 | Revlon | 201K | 7.7% | 3 |
| Jul 2026 | MAC | 74K | 2.8% | 4 |
| Jul 2026 | NARS | 210 | <0.01% | 5 |
| Aug 2026 | Charlotte Tilbury | 1.5M | 57.7% | 1 |
| Aug 2026 | Maybelline | 823K | 31.7% | 2 |
| Aug 2026 | Revlon | 201K | 7.7% | 3 |
| Aug 2026 | MAC | 74K | 2.8% | 4 |
| Aug 2026 | NARS | 170 | <0.01% | 5 |
| Sep 2026 | Charlotte Tilbury | — | — | — |
| Sep 2026 | MAC | — | — | — |
| Sep 2026 | Maybelline | — | — | — |
| Sep 2026 | NARS | — | — | — |
| Sep 2026 | Revlon | — | — | — |

## What is being compared

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **MAC**: Measured on the search term “mac makeup”.
- **Maybelline**: Measured on the search term “maybelline”.
- **NARS**: Measured on the search term “nars nz”.
- **Revlon**: Measured on the search term “revlon”.

- [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury)
- [MAC](/demand/global-en/brands/mac-cosmetics)
- [Maybelline](/demand/global-en/brands/maybelline)
- [NARS](/demand/global-en/brands/nars-cosmetics)
- [Revlon](/demand/global-en/brands/revlon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lipstick brands worldwide?

In August 2026, Charlotte Tilbury was the most searched among lipstick brands worldwide, with an estimated 1.5M branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Lipstick brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lipstick-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lipstick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.