--- title: "Charlotte Tilbury vs Milani: Which is more popular?" description: "Is Charlotte Tilbury or Milani more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lip-oil-brands/compare/charlotte-tilbury-vs-milani" publisher: "Brandwave" --- # Charlotte Tilbury vs Milani: Which is more popular? Is Charlotte Tilbury or Milani more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and Milani - **Competitive set**: Lip oil brands - **Market**: Global - **Month measured**: Oct 2026 - **Charlotte Tilbury Share of Search**: 0.91% - **Milani Share of Search**: 0.5% ## Is Charlotte Tilbury or Milani more popular in search? - In October 2026, Charlotte Tilbury had more branded searches than Milani among lip oil brands worldwide. Charlotte Tilbury had about 2,900 branded searches, while Milani had 1,600. Charlotte Tilbury made up 0.91% of all lip oil brand searches we track, and Milani accounted for 0.5%. - The lead changed hands 3 times in the 12 months ending October 2026: Charlotte Tilbury took it in June 2026, Milani took it in August 2026, Charlotte Tilbury took it in October 2026. - Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip oil brands worldwide moved from 0.83% to 0.91%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending October 2026, Milani’s share of searches among lip oil brands worldwide moved from 0.83% to 0.5%, and its estimated monthly branded searches moved from 4.4K to 1.6K. ## Top lip oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milani was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Charlotte Tilbury did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dior | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Clarins | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gisou | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | e.l.f. Cosmetics | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yves Saint Laurent | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Fenty Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SHEGLAM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milani | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lip oil brands - Asked ChatGPT "Which lip oil should I buy?": 1. NYX Professional Makeup, 2. Dior - Asked ChatGPT "What are the best lip oils?": 1. Dior, 2. NYX Professional Makeup, 3. Clarins - Asked ChatGPT "What's the best lip oil for dry lips?": 1. Clarins, 2. NYX Professional Makeup, 3. e.l.f. Cosmetics, 4. Dior - Searched Google, AI Overview "lip oil": 1. Gisou, 2. Clarins, 3. Dior - Searched Google, AI Overview "best lip oil": 1. Dior, 2. Clarins, 3. Gisou, 4. Yves Saint Laurent, 5. e.l.f. Cosmetics, 6. NYX Professional Makeup, 7. Milani Not named in any answer: Summer Fridays, Fenty Beauty, Charlotte Tilbury, SHEGLAM and Kosas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for lip oil brands worldwide in October 2026? - In October 2026, Milani fell from 10th to 12th among lip oil brands worldwide. - Estimated monthly branded searches for Charlotte Tilbury worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in October 2026. ## How has branded search for Charlotte Tilbury and Milani changed worldwide over the last 12 months? | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Milani estimated searches | Milani Share of Search | Milani rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 0.83% | 9 | 4.4K | 0.83% | 10 | | Dec 2025 | 4.4K | 0.78% | 9 | 4.4K | 0.78% | 10 | | Jan 2026 | 2.9K | 0.68% | 10 | 3.6K | 0.85% | 9 | | Feb 2026 | 2.4K | 0.73% | 10 | 2.9K | 0.88% | 9 | | Mar 2026 | 2.4K | 0.73% | 10 | 2.4K | 0.73% | 11 | | Apr 2026 | 1.9K | 0.65% | 12 | 2.4K | 0.82% | 10 | | May 2026 | 1.9K | 0.71% | 11 | 1.9K | 0.71% | 12 | | Jun 2026 | 1.9K | 0.78% | 11 | 1.6K | 0.65% | 12 | | Jul 2026 | 2.4K | 0.89% | 9 | 2.4K | 0.89% | 10 | | Aug 2026 | 2.4K | 0.88% | 10 | 2.9K | 1.1% | 9 | | Sep 2026 | 1.9K | 0.75% | 9 | 1.9K | 0.75% | 10 | | Oct 2026 | 2.9K | 0.91% | 9 | 1.6K | 0.5% | 12 | ## How are Charlotte Tilbury’s and Milani’s branded searches counted? Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Milani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury lip oil”. - **Milani**: Measured on the search term “milani lip oil”. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [Milani profile](/demand/global-en/brands/milani) - [All lip oil brands worldwide](/demand/global-en/categories/lip-oil-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or Milani more popular in search? In October 2026, Charlotte Tilbury had more branded searches than Milani among lip oil brands worldwide. Charlotte Tilbury had about 2,900 branded searches, while Milani had 1,600. Charlotte Tilbury made up 0.91% of all lip oil brand searches we track, and Milani accounted for 0.5%. ## Cite this page Brandwave. "Charlotte Tilbury vs Milani: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/lip-oil-brands/compare/charlotte-tilbury-vs-milani This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-oil-brands/compare/charlotte-tilbury-vs-milani. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.