--- title: "MAC vs Maybelline: Which is more popular?" description: "Is MAC or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands/compare/mac-cosmetics-vs-maybelline" publisher: "Brandwave" --- # MAC vs Maybelline: Which is more popular? Is MAC or Maybelline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Maybelline - **Competitive set**: Lip gloss brands - **Market**: Global - **Month measured**: Oct 2026 - **MAC Share of Search**: 4.3% - **Maybelline Share of Search**: 11.7% ## Is MAC or Maybelline more popular in search? - In October 2026, Maybelline had more branded searches than MAC among lip gloss brands worldwide. Maybelline had about 60,500 branded searches, while MAC had 22,200. Maybelline made up 11.7% of all lip gloss brand searches we track, and MAC accounted for 4.3%. - Maybelline was ahead of MAC in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, MAC’s share of searches among lip gloss brands worldwide moved from 5.3% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending October 2026, Maybelline’s share of searches among lip gloss brands worldwide moved from 9.6% to 11.7%, and its estimated monthly branded searches held steady at 60.5K. ## Top lip gloss brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MAC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maybelline was listed before MAC in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip gloss brands - Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics - Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC - Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup - Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for lip gloss brands worldwide in October 2026? - In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%. - In October 2026, MAC lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%. ## How has branded search for MAC and Maybelline changed worldwide over the last 12 months? | Month | MAC estimated searches | MAC Share of Search | MAC rank | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 5.3% | 6 | 60.5K | 9.6% | 4 | | Dec 2025 | 33.1K | 5.1% | 6 | 60.5K | 9.3% | 4 | | Jan 2026 | 27.1K | 5.7% | 5 | 49.5K | 10.5% | 4 | | Feb 2026 | 18.1K | 4.4% | 8 | 49.5K | 11.9% | 3 | | Mar 2026 | 22.2K | 5.2% | 6 | 49.5K | 11.6% | 4 | | Apr 2026 | 22.2K | 5.1% | 7 | 60.5K | 13.8% | 3 | | May 2026 | 27.1K | 6.5% | 5 | 60.5K | 14.5% | 3 | | Jun 2026 | 22.2K | 5.8% | 6 | 60.5K | 15.8% | 3 | | Jul 2026 | 27.1K | 6.3% | 5 | 74K | 17.2% | 3 | | Aug 2026 | 22.2K | 4.8% | 6 | 74K | 16.1% | 3 | | Sep 2026 | 22.2K | 5.1% | 6 | 60.5K | 13.9% | 3 | | Oct 2026 | 22.2K | 4.3% | 6 | 60.5K | 11.7% | 4 | ## How are MAC’s and Maybelline’s branded searches counted? Brandwave collects information about searches that people make online using MAC’s and Maybelline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search term “mac lipglass”. - **Maybelline**: Measured on the search term “maybelline lifter gloss”. - [MAC profile](/demand/global-en/brands/mac-cosmetics) - [Maybelline profile](/demand/global-en/brands/maybelline) - [All lip gloss brands worldwide](/demand/global-en/categories/lip-gloss-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Maybelline more popular in search? In October 2026, Maybelline had more branded searches than MAC among lip gloss brands worldwide. Maybelline had about 60,500 branded searches, while MAC had 22,200. Maybelline made up 11.7% of all lip gloss brand searches we track, and MAC accounted for 4.3%. ## Cite this page Brandwave. "MAC vs Maybelline: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands/compare/mac-cosmetics-vs-maybelline This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands/compare/mac-cosmetics-vs-maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.