--- title: "Fenty Beauty vs Huda Beauty: Which is more popular?" description: "Is Fenty Beauty or Huda Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands/compare/fenty-beauty-vs-huda-beauty" publisher: "Brandwave" --- # Fenty Beauty vs Huda Beauty: Which is more popular? Is Fenty Beauty or Huda Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fenty Beauty and Huda Beauty - **Competitive set**: Lip gloss brands - **Market**: Global - **Month measured**: Oct 2026 - **Fenty Beauty Share of Search**: 3.5% - **Huda Beauty Share of Search**: 4.3% ## Is Fenty Beauty or Huda Beauty more popular in search? - In October 2026, Huda Beauty had more branded searches than Fenty Beauty among lip gloss brands worldwide. Huda Beauty had about 22,200 branded searches, while Fenty Beauty had 18,100. Huda Beauty made up 4.3% of all lip gloss brand searches we track, and Fenty Beauty accounted for 3.5%. - The lead changed hands once in the 12 months ending October 2026: Huda Beauty took it in May 2026. - Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip gloss brands worldwide moved from 5.3% to 3.5%, and its estimated monthly branded searches moved from 33.1K to 18.1K. - Across the 12 months ending October 2026, Huda Beauty’s share of searches among lip gloss brands worldwide held steady at 4.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top lip gloss brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Huda Beauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fenty Beauty was listed before Huda Beauty in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip gloss brands - Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics - Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC - Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup - Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for lip gloss brands worldwide in October 2026? - In October 2026, Huda Beauty lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%. - In October 2026, Fenty Beauty rose from 9th to 7th among lip gloss brands worldwide. ## How has branded search for Fenty Beauty and Huda Beauty changed worldwide over the last 12 months? | Month | Fenty Beauty estimated searches | Fenty Beauty Share of Search | Fenty Beauty rank | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.1K | 5.3% | 5 | 27.1K | 4.3% | 8 | | Dec 2025 | 33.1K | 5.1% | 5 | 22.2K | 3.4% | 10 | | Jan 2026 | 22.2K | 4.7% | 7 | 22.2K | 4.7% | 8 | | Feb 2026 | 18.1K | 4.4% | 7 | 14.8K | 3.6% | 9 | | Mar 2026 | 18.1K | 4.2% | 8 | 18.1K | 4.2% | 9 | | Apr 2026 | 18.1K | 4.1% | 8 | 18.1K | 4.1% | 9 | | May 2026 | 14.8K | 3.6% | 9 | 22.2K | 5.3% | 6 | | Jun 2026 | 14.8K | 3.9% | 9 | 18.1K | 4.7% | 7 | | Jul 2026 | 18.1K | 4.2% | 7 | 18.1K | 4.2% | 8 | | Aug 2026 | 18.1K | 3.9% | 7 | 22.2K | 4.8% | 5 | | Sep 2026 | 14.8K | 3.4% | 9 | 22.2K | 5.1% | 5 | | Oct 2026 | 18.1K | 3.5% | 7 | 22.2K | 4.3% | 5 | ## How are Fenty Beauty’s and Huda Beauty’s branded searches counted? Brandwave collects information about searches that people make online using Fenty Beauty’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fenty Beauty**: Measured on the search term “fenty gloss bomb”. - **Huda Beauty**: Measured on the search term “huda beauty lip gloss”. - [Fenty Beauty profile](/demand/global-en/brands/fenty-beauty) - [Huda Beauty profile](/demand/global-en/brands/huda-beauty) - [All lip gloss brands worldwide](/demand/global-en/categories/lip-gloss-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fenty Beauty or Huda Beauty more popular in search? In October 2026, Huda Beauty had more branded searches than Fenty Beauty among lip gloss brands worldwide. Huda Beauty had about 22,200 branded searches, while Fenty Beauty had 18,100. Huda Beauty made up 4.3% of all lip gloss brand searches we track, and Fenty Beauty accounted for 3.5%. ## Cite this page Brandwave. "Fenty Beauty vs Huda Beauty: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands/compare/fenty-beauty-vs-huda-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands/compare/fenty-beauty-vs-huda-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.