---
title: "Lip gloss brands: Which are most popular?"
description: "Compare the lip gloss brands people buy. Share of Search among rhode, e.l.f. Cosmetics, NYX Professional Makeup, Maybelline, Huda Beauty, MAC, Fenty Beauty, Lancôme, Too Faced, Charlotte Tilbury, Rare Beauty, BUXOM and Glossier, the lip gloss brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands"
publisher: "Brandwave"
---

# Lip gloss brands: Which are most popular?

Compare the lip gloss brands people buy. Share of Search among rhode, e.l.f. Cosmetics, NYX Professional Makeup, Maybelline, Huda Beauty, MAC, Fenty Beauty, Lancôme, Too Faced, Charlotte Tilbury, Rare Beauty, BUXOM and Glossier, the lip gloss brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lip gloss brands
- **Market**: Global
- **Brands compared**: 13
- **Month measured**: Oct 2026
- **Highest Share of Search**: rhode, 26%

## Which brand is most popular in search among lip gloss brands worldwide?

- In October 2026, rhode was the most searched among lip gloss brands worldwide, with an estimated 135K branded searches, 26% of all searches for the 13 tracked by the Brandwave Brand Demand Index.
- e.l.f. Cosmetics is in 2nd place, 4.8 percentage points behind at 21.2%.
- Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip gloss brands worldwide increased from 17.5% to 21.2%.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip gloss brands worldwide increased from 11.8% to 14.3%.
- Across the 12 months ending October 2026, Maybelline’s share of searches among lip gloss brands worldwide increased from 9.6% to 11.7%.
- Across the 12 months ending October 2026, MAC’s share of searches among lip gloss brands worldwide decreased from 5.3% to 4.3%.
- Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip gloss brands worldwide decreased from 5.3% to 3.5%.
- Across the 12 months ending October 2026, Lancôme’s share of searches among lip gloss brands worldwide decreased from 4.3% to 3.5%.
- Across the 12 months ending October 2026, Too Faced’s share of searches among lip gloss brands worldwide decreased from 5.3% to 3.5%.
- Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip gloss brands worldwide decreased from 2.9% to 2.3%.
- Across the 12 months ending October 2026, Glossier’s share of searches among lip gloss brands worldwide decreased from 2.9% to 1.3%.
- Across the 12 months ending October 2026, rhode’s share of searches among lip gloss brands worldwide peaked at 26.2% in November 2025 and was lowest at 21.1% in July 2026.
- Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip gloss brands worldwide peaked at 21.8% in February 2026 and was lowest at 15.8% in June 2026.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among lip gloss brands worldwide peaked at 14.3% in October 2026 and was lowest at 10.6% in June 2026.
- Across the 12 months ending October 2026, Maybelline’s share of searches among lip gloss brands worldwide peaked at 17.2% in July 2026 and was lowest at 9.3% in December 2025.
- Across the 12 months ending October 2026, Huda Beauty’s share of searches among lip gloss brands worldwide peaked at 5.3% in May 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending October 2026, MAC’s share of searches among lip gloss brands worldwide peaked at 6.5% in May 2026 and was lowest at 4.3% in October 2026.
- Across the 12 months ending October 2026, Fenty Beauty’s share of searches among lip gloss brands worldwide peaked at 5.3% in November 2025 and was lowest at 3.4% in September 2026.
- Across the 12 months ending October 2026, Lancôme’s share of searches among lip gloss brands worldwide peaked at 7.7% in March 2026 and was lowest at 3.5% in October 2026.
- Across the 12 months ending October 2026, Too Faced’s share of searches among lip gloss brands worldwide peaked at 6.2% in April 2026 and was lowest at 3.5% in October 2026.
- Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip gloss brands worldwide peaked at 3.4% in December 2025 and was lowest at 2.3% in April 2026.
- Across the 12 months ending October 2026, Huda Beauty rose from 8th to 5th among lip gloss brands worldwide.
- Across the 12 months ending October 2026, Fenty Beauty fell from 5th to 7th among lip gloss brands worldwide.
- Across the 12 months ending October 2026, Lancôme rose from 9th to 8th among lip gloss brands worldwide.
- Across the 12 months ending October 2026, Too Faced fell from 7th to 9th among lip gloss brands worldwide.
- Across the 12 months ending October 2026, Rare Beauty rose from 13th to 11th among lip gloss brands worldwide.
- Across the 12 months ending October 2026, Glossier fell from 11th to 13th among lip gloss brands worldwide.
- Across the 12 months ending October 2026, rhode and BUXOM held steady: their share of searches among lip gloss brands worldwide each moved less than 0.5 percentage points.

## Top lip gloss brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup appeared every time. NYX Professional Makeup was recommended most often, coming first in two out of four answers that gave a list. Fenty Beauty was second, and Maybelline was third. rhode, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lip gloss brands

- Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty
- Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics
- Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC
- Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup
- Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup

Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026.

## Compare search popularity between leading brands

- [rhode vs e.l.f. Cosmetics: compare search popularity](/demand/global-en/compare/e-l-f-cosmetics-vs-rhode): 26% against 21.2% Share of Search.
- [rhode vs NYX Professional Makeup: compare search popularity](/demand/global-en/compare/nyx-professional-makeup-vs-rhode): 26% against 14.3% Share of Search.
- [rhode vs Maybelline: compare search popularity](/demand/global-en/compare/maybelline-vs-rhode): 26% against 11.7% Share of Search.
- [rhode vs Huda Beauty: compare search popularity](/demand/global-en/compare/huda-beauty-vs-rhode): 26% against 4.3% Share of Search.
- [e.l.f. Cosmetics vs NYX Professional Makeup: compare search popularity](/demand/global-en/compare/e-l-f-cosmetics-vs-nyx-professional-makeup): 21.2% against 14.3% Share of Search.
- [e.l.f. Cosmetics vs Maybelline: compare search popularity](/demand/global-en/compare/e-l-f-cosmetics-vs-maybelline): 21.2% against 11.7% Share of Search.
- [e.l.f. Cosmetics vs Huda Beauty: compare search popularity](/demand/global-en/compare/e-l-f-cosmetics-vs-huda-beauty): 21.2% against 4.3% Share of Search.
- [NYX Professional Makeup vs Maybelline: compare search popularity](/demand/global-en/compare/maybelline-vs-nyx-professional-makeup): 14.3% against 11.7% Share of Search.
- [NYX Professional Makeup vs Huda Beauty: compare search popularity](/demand/global-en/compare/huda-beauty-vs-nyx-professional-makeup): 14.3% against 4.3% Share of Search.
- [Maybelline vs Huda Beauty: compare search popularity](/demand/global-en/compare/huda-beauty-vs-maybelline): 11.7% against 4.3% Share of Search.

## How did search popularity change for lip gloss brands worldwide in October 2026?

- In October 2026, e.l.f. Cosmetics gained share of searches among lip gloss brands worldwide, from 16.9% to 21.2%.
- In October 2026, rhode gained share of searches among lip gloss brands worldwide, from 25.2% to 26%.
- In October 2026, Maybelline lost share of searches among lip gloss brands worldwide, from 13.9% to 11.7%.
- In October 2026, Huda Beauty lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.
- In October 2026, MAC lost share of searches among lip gloss brands worldwide, from 5.1% to 4.3%.
- In October 2026, Lancôme lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%.
- In October 2026, Too Faced lost share of searches among lip gloss brands worldwide, from 4.1% to 3.5%.
- NYX Professional Makeup’s share of searches among lip gloss brands worldwide has gained ground for 3 months in a row, from 11.5% to 14.3% in October 2026.

## Which lip gloss brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | rhode | 26% | 135K | +22.7% | rhode |
| 2 | e.l.f. Cosmetics | 21.2% | 110K | +48.6% | e.l.f. Cosmetics |
| 3 | NYX Professional Makeup | 14.3% | 74K | +22.3% | NYX Professional Makeup |
| 4 | Maybelline | 11.7% | 60.5K | 0.0% | Maybelline |
| 5 | Huda Beauty | 4.3% | 22.2K | 0.0% | Huda Beauty |
| 6 | MAC | 4.3% | 22.2K | 0.0% | MAC |
| 7 | Fenty Beauty | 3.5% | 18.1K | +22.3% | Fenty Beauty |
| 8 | Lancôme | 3.5% | 18.1K | 0.0% | Lancôme |
| 9 | Too Faced | 3.5% | 18.1K | 0.0% | Too Faced |
| 10 | Charlotte Tilbury | 2.3% | 12.1K | +22.2% | Charlotte Tilbury |
| 11 | Rare Beauty | 2.3% | 12.1K | +22.2% | Rare Beauty |
| 12 | BUXOM | 1.9% | 9.9K | 0.0% | BUXOM |
| 13 | Glossier | 1.3% | 6.6K | 0.0% | Glossier |

e.l.f. Cosmetics, NYX Professional Makeup and 6 other brands sell other things too, so only their searches that name this product count here, like “elf lip gloss”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | rhode | 165K | 26.2% | 1 |
| Nov 2025 | e.l.f. Cosmetics | 110K | 17.5% | 2 |
| Nov 2025 | NYX Professional Makeup | 74K | 11.8% | 3 |
| Nov 2025 | Maybelline | 60.5K | 9.6% | 4 |
| Nov 2025 | Fenty Beauty | 33.1K | 5.3% | 5 |
| Nov 2025 | MAC | 33.1K | 5.3% | 6 |
| Nov 2025 | Too Faced | 33.1K | 5.3% | 7 |
| Nov 2025 | Huda Beauty | 27.1K | 4.3% | 8 |
| Nov 2025 | Lancôme | 27.1K | 4.3% | 9 |
| Nov 2025 | Charlotte Tilbury | 18.1K | 2.9% | 10 |
| Nov 2025 | Glossier | 18.1K | 2.9% | 11 |
| Nov 2025 | BUXOM | 14.8K | 2.4% | 12 |
| Nov 2025 | Rare Beauty | 14.8K | 2.4% | 13 |
| Dec 2025 | rhode | 165K | 25.3% | 1 |
| Dec 2025 | e.l.f. Cosmetics | 135K | 20.7% | 2 |
| Dec 2025 | NYX Professional Makeup | 74K | 11.3% | 3 |
| Dec 2025 | Maybelline | 60.5K | 9.3% | 4 |
| Dec 2025 | Fenty Beauty | 33.1K | 5.1% | 5 |
| Dec 2025 | MAC | 33.1K | 5.1% | 6 |
| Dec 2025 | Too Faced | 33.1K | 5.1% | 7 |
| Dec 2025 | Lancôme | 27.1K | 4.2% | 8 |
| Dec 2025 | Charlotte Tilbury | 22.2K | 3.4% | 9 |
| Dec 2025 | Huda Beauty | 22.2K | 3.4% | 10 |
| Dec 2025 | Glossier | 18.1K | 2.8% | 11 |
| Dec 2025 | BUXOM | 14.8K | 2.3% | 12 |
| Dec 2025 | Rare Beauty | 14.8K | 2.3% | 13 |
| Jan 2026 | rhode | 110K | 23.2% | 1 |
| Jan 2026 | e.l.f. Cosmetics | 90.5K | 19.1% | 2 |
| Jan 2026 | NYX Professional Makeup | 60.5K | 12.8% | 3 |
| Jan 2026 | Maybelline | 49.5K | 10.5% | 4 |
| Jan 2026 | MAC | 27.1K | 5.7% | 5 |
| Jan 2026 | Too Faced | 27.1K | 5.7% | 6 |
| Jan 2026 | Fenty Beauty | 22.2K | 4.7% | 7 |
| Jan 2026 | Huda Beauty | 22.2K | 4.7% | 8 |
| Jan 2026 | Lancôme | 18.1K | 3.8% | 9 |
| Jan 2026 | Charlotte Tilbury | 12.1K | 2.6% | 10 |
| Jan 2026 | Glossier | 12.1K | 2.6% | 11 |
| Jan 2026 | Rare Beauty | 12.1K | 2.6% | 12 |
| Jan 2026 | BUXOM | 9.9K | 2.1% | 13 |
| Feb 2026 | e.l.f. Cosmetics | 90.5K | 21.8% | 1 |
| Feb 2026 | rhode | 90.5K | 21.8% | 2 |
| Feb 2026 | Maybelline | 49.5K | 11.9% | 3 |
| Feb 2026 | NYX Professional Makeup | 49.5K | 11.9% | 4 |
| Feb 2026 | Lancôme | 22.2K | 5.3% | 5 |
| Feb 2026 | Too Faced | 22.2K | 5.3% | 6 |
| Feb 2026 | Fenty Beauty | 18.1K | 4.4% | 7 |
| Feb 2026 | MAC | 18.1K | 4.4% | 8 |
| Feb 2026 | Huda Beauty | 14.8K | 3.6% | 9 |
| Feb 2026 | Rare Beauty | 12.1K | 2.9% | 10 |
| Feb 2026 | Charlotte Tilbury | 9.9K | 2.4% | 11 |
| Feb 2026 | Glossier | 9.9K | 2.4% | 12 |
| Feb 2026 | BUXOM | 8.1K | 1.9% | 13 |
| Mar 2026 | rhode | 90.5K | 21.2% | 1 |
| Mar 2026 | e.l.f. Cosmetics | 74K | 17.3% | 2 |
| Mar 2026 | NYX Professional Makeup | 60.5K | 14.1% | 3 |
| Mar 2026 | Maybelline | 49.5K | 11.6% | 4 |
| Mar 2026 | Lancôme | 33.1K | 7.7% | 5 |
| Mar 2026 | MAC | 22.2K | 5.2% | 6 |
| Mar 2026 | Too Faced | 22.2K | 5.2% | 7 |
| Mar 2026 | Fenty Beauty | 18.1K | 4.2% | 8 |
| Mar 2026 | Huda Beauty | 18.1K | 4.2% | 9 |
| Mar 2026 | BUXOM | 9.9K | 2.3% | 10 |
| Mar 2026 | Charlotte Tilbury | 9.9K | 2.3% | 11 |
| Mar 2026 | Glossier | 9.9K | 2.3% | 12 |
| Mar 2026 | Rare Beauty | 9.9K | 2.3% | 13 |
| Apr 2026 | rhode | 110K | 25% | 1 |
| Apr 2026 | e.l.f. Cosmetics | 74K | 16.8% | 2 |
| Apr 2026 | Maybelline | 60.5K | 13.8% | 3 |
| Apr 2026 | NYX Professional Makeup | 49.5K | 11.3% | 4 |
| Apr 2026 | Too Faced | 27.1K | 6.2% | 5 |
| Apr 2026 | Lancôme | 22.2K | 5.1% | 6 |
| Apr 2026 | MAC | 22.2K | 5.1% | 7 |
| Apr 2026 | Fenty Beauty | 18.1K | 4.1% | 8 |
| Apr 2026 | Huda Beauty | 18.1K | 4.1% | 9 |
| Apr 2026 | BUXOM | 9.9K | 2.3% | 10 |
| Apr 2026 | Charlotte Tilbury | 9.9K | 2.3% | 11 |
| Apr 2026 | Rare Beauty | 9.9K | 2.3% | 12 |
| Apr 2026 | Glossier | 8.1K | 1.8% | 13 |
| May 2026 | rhode | 90.5K | 21.7% | 1 |
| May 2026 | e.l.f. Cosmetics | 74K | 17.8% | 2 |
| May 2026 | Maybelline | 60.5K | 14.5% | 3 |
| May 2026 | NYX Professional Makeup | 49.5K | 11.9% | 4 |
| May 2026 | MAC | 27.1K | 6.5% | 5 |
| May 2026 | Huda Beauty | 22.2K | 5.3% | 6 |
| May 2026 | Too Faced | 22.2K | 5.3% | 7 |
| May 2026 | Lancôme | 18.1K | 4.3% | 8 |
| May 2026 | Fenty Beauty | 14.8K | 3.6% | 9 |
| May 2026 | BUXOM | 9.9K | 2.4% | 10 |
| May 2026 | Charlotte Tilbury | 9.9K | 2.4% | 11 |
| May 2026 | Rare Beauty | 9.9K | 2.4% | 12 |
| May 2026 | Glossier | 8.1K | 1.9% | 13 |
| Jun 2026 | rhode | 90.5K | 23.6% | 1 |
| Jun 2026 | e.l.f. Cosmetics | 60.5K | 15.8% | 2 |
| Jun 2026 | Maybelline | 60.5K | 15.8% | 3 |
| Jun 2026 | NYX Professional Makeup | 40.5K | 10.6% | 4 |
| Jun 2026 | Lancôme | 22.2K | 5.8% | 5 |
| Jun 2026 | MAC | 22.2K | 5.8% | 6 |
| Jun 2026 | Huda Beauty | 18.1K | 4.7% | 7 |
| Jun 2026 | Too Faced | 18.1K | 4.7% | 8 |
| Jun 2026 | Fenty Beauty | 14.8K | 3.9% | 9 |
| Jun 2026 | Charlotte Tilbury | 9.9K | 2.6% | 10 |
| Jun 2026 | Rare Beauty | 9.9K | 2.6% | 11 |
| Jun 2026 | BUXOM | 8.1K | 2.1% | 12 |
| Jun 2026 | Glossier | 8.1K | 2.1% | 13 |
| Jul 2026 | rhode | 90.5K | 21.1% | 1 |
| Jul 2026 | e.l.f. Cosmetics | 74K | 17.2% | 2 |
| Jul 2026 | Maybelline | 74K | 17.2% | 3 |
| Jul 2026 | NYX Professional Makeup | 49.5K | 11.5% | 4 |
| Jul 2026 | MAC | 27.1K | 6.3% | 5 |
| Jul 2026 | Lancôme | 22.2K | 5.2% | 6 |
| Jul 2026 | Fenty Beauty | 18.1K | 4.2% | 7 |
| Jul 2026 | Huda Beauty | 18.1K | 4.2% | 8 |
| Jul 2026 | Too Faced | 18.1K | 4.2% | 9 |
| Jul 2026 | Rare Beauty | 12.1K | 2.8% | 10 |
| Jul 2026 | Charlotte Tilbury | 9.9K | 2.3% | 11 |
| Jul 2026 | BUXOM | 8.1K | 1.9% | 12 |
| Jul 2026 | Glossier | 8.1K | 1.9% | 13 |
| Aug 2026 | rhode | 110K | 23.9% | 1 |
| Aug 2026 | e.l.f. Cosmetics | 74K | 16.1% | 2 |
| Aug 2026 | Maybelline | 74K | 16.1% | 3 |
| Aug 2026 | NYX Professional Makeup | 60.5K | 13.2% | 4 |
| Aug 2026 | Huda Beauty | 22.2K | 4.8% | 5 |
| Aug 2026 | MAC | 22.2K | 4.8% | 6 |
| Aug 2026 | Fenty Beauty | 18.1K | 3.9% | 7 |
| Aug 2026 | Lancôme | 18.1K | 3.9% | 8 |
| Aug 2026 | Too Faced | 18.1K | 3.9% | 9 |
| Aug 2026 | Charlotte Tilbury | 12.1K | 2.6% | 10 |
| Aug 2026 | Rare Beauty | 12.1K | 2.6% | 11 |
| Aug 2026 | BUXOM | 9.9K | 2.2% | 12 |
| Aug 2026 | Glossier | 8.1K | 1.8% | 13 |
| Sep 2026 | rhode | 110K | 25.2% | 1 |
| Sep 2026 | e.l.f. Cosmetics | 74K | 16.9% | 2 |
| Sep 2026 | Maybelline | 60.5K | 13.9% | 3 |
| Sep 2026 | NYX Professional Makeup | 60.5K | 13.9% | 4 |
| Sep 2026 | Huda Beauty | 22.2K | 5.1% | 5 |
| Sep 2026 | MAC | 22.2K | 5.1% | 6 |
| Sep 2026 | Lancôme | 18.1K | 4.1% | 7 |
| Sep 2026 | Too Faced | 18.1K | 4.1% | 8 |
| Sep 2026 | Fenty Beauty | 14.8K | 3.4% | 9 |
| Sep 2026 | BUXOM | 9.9K | 2.3% | 10 |
| Sep 2026 | Charlotte Tilbury | 9.9K | 2.3% | 11 |
| Sep 2026 | Rare Beauty | 9.9K | 2.3% | 12 |
| Sep 2026 | Glossier | 6.6K | 1.5% | 13 |
| Oct 2026 | rhode | 135K | 26% | 1 |
| Oct 2026 | e.l.f. Cosmetics | 110K | 21.2% | 2 |
| Oct 2026 | NYX Professional Makeup | 74K | 14.3% | 3 |
| Oct 2026 | Maybelline | 60.5K | 11.7% | 4 |
| Oct 2026 | Huda Beauty | 22.2K | 4.3% | 5 |
| Oct 2026 | MAC | 22.2K | 4.3% | 6 |
| Oct 2026 | Fenty Beauty | 18.1K | 3.5% | 7 |
| Oct 2026 | Lancôme | 18.1K | 3.5% | 8 |
| Oct 2026 | Too Faced | 18.1K | 3.5% | 9 |
| Oct 2026 | Charlotte Tilbury | 12.1K | 2.3% | 10 |
| Oct 2026 | Rare Beauty | 12.1K | 2.3% | 11 |
| Oct 2026 | BUXOM | 9.9K | 1.9% | 12 |
| Oct 2026 | Glossier | 6.6K | 1.3% | 13 |

## How are branded searches counted for lip gloss brands?

- **BUXOM**: Measured on the search term “buxom lip gloss”.
- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury lip gloss”.
- **e.l.f. Cosmetics**: Measured on the search term “elf lip gloss”.
- **Fenty Beauty**: Measured on the search term “fenty gloss bomb”.
- **Glossier**: Measured on the search term “glossier lip gloss”.
- **Huda Beauty**: Measured on the search term “huda beauty lip gloss”.
- **Lancôme**: Measured on the search term “lancome juicy tubes”.
- **MAC**: Measured on the search term “mac lipglass”.
- **Maybelline**: Measured on the search term “maybelline lifter gloss”.
- **NYX Professional Makeup**: Measured on the search term “nyx butter gloss”.
- **Rare Beauty**: Measured on the search term “rare beauty lip gloss”.
- **rhode**: Measured on the search term “rhode lip gloss”.
- **Too Faced**: Measured on the search term “too faced lip injection”.

- [BUXOM](/demand/global-en/brands/buxom)
- [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury)
- [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics)
- [Fenty Beauty](/demand/global-en/brands/fenty-beauty)
- [Glossier](/demand/global-en/brands/glossier)
- [Huda Beauty](/demand/global-en/brands/huda-beauty)
- [Lancôme](/demand/global-en/brands/lancome)
- [MAC](/demand/global-en/brands/mac-cosmetics)
- [Maybelline](/demand/global-en/brands/maybelline)
- [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup)
- [Rare Beauty](/demand/global-en/brands/rare-beauty)
- [rhode](/demand/global-en/brands/rhode)
- [Too Faced](/demand/global-en/brands/too-faced)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lip gloss brands worldwide?

In October 2026, rhode was the most searched among lip gloss brands worldwide, with an estimated 135K branded searches, 26% of all searches for the 13 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Lip gloss brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-gloss-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.