---
title: "Burt's Bees vs Carmex: Which is searched more?"
description: "Which is more popular in search, Burt's Bees or Carmex? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lip-care-brands/compare/burts-bees-vs-carmex"
publisher: "Brandwave"
---

# Burt's Bees vs Carmex: Which is searched more?

Which is more popular in search, Burt's Bees or Carmex? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burt's Bees and Carmex
- **Competitive set**: Lip care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burt's Bees Share of Search**: 27.2%
- **Carmex Share of Search**: 18%

## Which is more popular in search, Burt's Bees or Carmex?

- In September 2026, Burt's Bees had more branded searches than Carmex among lip care brands worldwide. Burt's Bees was estimated to have 137K branded searches compared to Carmex’s 90.5K, and held a 27.2% Share of Search versus Carmex’s 18%.
- Burt's Bees was ahead of Carmex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide moved from 26.6% to 27.2%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Carmex’s estimated Share of Search among lip care brands worldwide moved from 21.6% to 18%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for lip care brands worldwide in September 2026?

- In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.
- In September 2026, Carmex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.

## Month by month

| Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | Carmex estimated searches | Carmex Share of Search | Carmex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 167K | 26.6% | 1 | 135K | 21.6% | 3 |
| Nov 2025 | 248K | 29.6% | 1 | 165K | 19.6% | 3 |
| Dec 2025 | 203K | 24% | 1 | 165K | 19.6% | 4 |
| Jan 2026 | 167K | 21.1% | 2 | 165K | 20.9% | 4 |
| Feb 2026 | 136K | 22% | 2 | 135K | 21.8% | 3 |
| Mar 2026 | 136K | 22.9% | 2 | 135K | 22.7% | 3 |
| Apr 2026 | 137K | 25.2% | 1 | 110K | 20.3% | 4 |
| May 2026 | 136K | 26.1% | 1 | 110K | 21.1% | 3 |
| Jun 2026 | 91.8K | 20.5% | 2 | 90.5K | 20.2% | 4 |
| Jul 2026 | 111K | 23.8% | 2 | 90.5K | 19.3% | 4 |
| Aug 2026 | 112K | 23.8% | 2 | 90.5K | 19.3% | 4 |
| Sep 2026 | 137K | 27.2% | 1 | 90.5K | 18% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burt's Bees’ and Carmex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure.
- **Carmex**: Measured on the search term “carmex”.

- [Burt's Bees profile](/demand/global-en/brands/burts-bees)
- [Carmex profile](/demand/global-en/brands/carmex)
- [All lip care brands worldwide](/demand/global-en/categories/lip-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burt's Bees or Carmex?

In September 2026, Burt's Bees had more branded searches than Carmex among lip care brands worldwide. Burt's Bees was estimated to have 137K branded searches compared to Carmex’s 90.5K, and held a 27.2% Share of Search versus Carmex’s 18%.

## Cite this page

Brandwave. "Burt's Bees vs Carmex: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lip-care-brands/compare/burts-bees-vs-carmex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-care-brands/compare/burts-bees-vs-carmex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.