--- title: "Lip care brands: Which are searched most?" description: "Compare the lip balm and lip care brands people buy. Share of Search among Burt's Bees, ChapStick, Blistex, Carmex and Lanolips, the lip care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lip-care-brands" publisher: "Brandwave" --- # Lip care brands: Which are searched most? Compare the lip balm and lip care brands people buy. Share of Search among Burt's Bees, ChapStick, Blistex, Carmex and Lanolips, the lip care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lip care brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Burt's Bees, 27.2% ## Which brand is most popular in search among lip care brands worldwide? - Burt's Bees and ChapStick share the highest estimated Share of Search among lip care brands worldwide, at 27.2% and 26.9% in September 2026. - Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide increased from 26.6% to 27.2%. - Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide increased from 26.4% to 26.9%. - Across the 12 months ending September 2026, Carmex’s estimated Share of Search among lip care brands worldwide decreased from 21.6% to 18%. - Across the 12 months ending September 2026, Lanolips’ estimated Share of Search among lip care brands worldwide increased from 7.9% to 9.9%. - Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among lip care brands worldwide peaked at 29.6% in November 2025 and was lowest at 20.5% in June 2026. - Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide peaked at 30.1% in June 2026 and was lowest at 23.8% in December 2025. - Across the 12 months ending September 2026, Blistex’s estimated Share of Search among lip care brands worldwide peaked at 20.9% in January 2026 and was lowest at 16.1% in November 2025. - Across the 12 months ending September 2026, Carmex’s estimated Share of Search among lip care brands worldwide peaked at 22.7% in March 2026 and was lowest at 18% in September 2026. - Across the 12 months ending September 2026, Lanolips’ estimated Share of Search among lip care brands worldwide peaked at 13% in December 2025 and was lowest at 7.9% in October 2025. - Across the 12 months ending September 2026, Blistex rose from 4th to 3rd among lip care brands worldwide. - Across the 12 months ending September 2026, Carmex fell from 3rd to 4th among lip care brands worldwide. ## Compare search popularity between leading brands - [Burt's Bees vs ChapStick: compare search popularity](/demand/global-en/compare/burts-bees-vs-chapstick): 27.2% against 26.9% Share of Search. - [Burt's Bees vs Blistex: compare search popularity](/demand/global-en/compare/blistex-vs-burts-bees): 27.2% against 18% Share of Search. - [Burt's Bees vs Carmex: compare search popularity](/demand/global-en/compare/burts-bees-vs-carmex): 27.2% against 18% Share of Search. - [Burt's Bees vs Lanolips: compare search popularity](/demand/global-en/compare/burts-bees-vs-lanolips): 27.2% against 9.9% Share of Search. - [ChapStick vs Blistex: compare search popularity](/demand/global-en/compare/blistex-vs-chapstick): 26.9% against 18% Share of Search. - [ChapStick vs Carmex: compare search popularity](/demand/global-en/compare/carmex-vs-chapstick): 26.9% against 18% Share of Search. - [ChapStick vs Lanolips: compare search popularity](/demand/global-en/compare/chapstick-vs-lanolips): 26.9% against 9.9% Share of Search. - [Blistex vs Carmex: compare search popularity](/demand/global-en/compare/blistex-vs-carmex): 18% Share of Search each. - [Blistex vs Lanolips: compare search popularity](/demand/global-en/compare/blistex-vs-lanolips): 18% against 9.9% Share of Search. - [Carmex vs Lanolips: compare search popularity](/demand/global-en/compare/carmex-vs-lanolips): 18% against 9.9% Share of Search. ## How did search popularity change for lip care brands worldwide in September 2026? - In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search. - In September 2026, Lanolips gained estimated Share of Search among lip care brands worldwide, from 8.7% to 9.9%. - In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%. - In September 2026, Blistex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%. - In September 2026, Carmex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Burt's Bees | 27.2% | 137K | +22.4% | Burt's Bees | | 2 | ChapStick | 26.9% | 135K | 0.0% | ChapStick | | 3 | Blistex | 18% | 90.5K | 0.0% | Blistex | | 4 | Carmex | 18% | 90.5K | 0.0% | Carmex | | 5 | Lanolips | 9.9% | 49.5K | +22.2% | Lanolips | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Burt's Bees | 167K | 26.6% | 1 | | Oct 2025 | ChapStick | 165K | 26.4% | 2 | | Oct 2025 | Carmex | 135K | 21.6% | 3 | | Oct 2025 | Blistex | 110K | 17.6% | 4 | | Oct 2025 | Lanolips | 49.5K | 7.9% | 5 | | Nov 2025 | Burt's Bees | 248K | 29.6% | 1 | | Nov 2025 | ChapStick | 201K | 23.9% | 2 | | Nov 2025 | Carmex | 165K | 19.6% | 3 | | Nov 2025 | Blistex | 135K | 16.1% | 4 | | Nov 2025 | Lanolips | 90.5K | 10.8% | 5 | | Dec 2025 | Burt's Bees | 203K | 24% | 1 | | Dec 2025 | ChapStick | 201K | 23.8% | 2 | | Dec 2025 | Blistex | 165K | 19.6% | 3 | | Dec 2025 | Carmex | 165K | 19.6% | 4 | | Dec 2025 | Lanolips | 110K | 13% | 5 | | Jan 2026 | ChapStick | 201K | 25.5% | 1 | | Jan 2026 | Burt's Bees | 167K | 21.1% | 2 | | Jan 2026 | Blistex | 165K | 20.9% | 3 | | Jan 2026 | Carmex | 165K | 20.9% | 4 | | Jan 2026 | Lanolips | 90.5K | 11.5% | 5 | | Feb 2026 | ChapStick | 165K | 26.6% | 1 | | Feb 2026 | Burt's Bees | 136K | 22% | 2 | | Feb 2026 | Carmex | 135K | 21.8% | 3 | | Feb 2026 | Blistex | 110K | 17.7% | 4 | | Feb 2026 | Lanolips | 74K | 11.9% | 5 | | Mar 2026 | ChapStick | 165K | 27.7% | 1 | | Mar 2026 | Burt's Bees | 136K | 22.9% | 2 | | Mar 2026 | Carmex | 135K | 22.7% | 3 | | Mar 2026 | Blistex | 110K | 18.5% | 4 | | Mar 2026 | Lanolips | 49.5K | 8.3% | 5 | | Apr 2026 | Burt's Bees | 137K | 25.2% | 1 | | Apr 2026 | ChapStick | 135K | 24.9% | 2 | | Apr 2026 | Blistex | 110K | 20.3% | 3 | | Apr 2026 | Carmex | 110K | 20.3% | 4 | | Apr 2026 | Lanolips | 49.5K | 9.1% | 5 | | May 2026 | Burt's Bees | 136K | 26.1% | 1 | | May 2026 | ChapStick | 135K | 25.9% | 2 | | May 2026 | Carmex | 110K | 21.1% | 3 | | May 2026 | Blistex | 90.5K | 17.4% | 4 | | May 2026 | Lanolips | 49.5K | 9.5% | 5 | | Jun 2026 | ChapStick | 135K | 30.1% | 1 | | Jun 2026 | Burt's Bees | 91.8K | 20.5% | 2 | | Jun 2026 | Blistex | 90.5K | 20.2% | 3 | | Jun 2026 | Carmex | 90.5K | 20.2% | 4 | | Jun 2026 | Lanolips | 40.5K | 9% | 5 | | Jul 2026 | ChapStick | 135K | 28.9% | 1 | | Jul 2026 | Burt's Bees | 111K | 23.8% | 2 | | Jul 2026 | Blistex | 90.5K | 19.3% | 3 | | Jul 2026 | Carmex | 90.5K | 19.3% | 4 | | Jul 2026 | Lanolips | 40.5K | 8.7% | 5 | | Aug 2026 | ChapStick | 135K | 28.8% | 1 | | Aug 2026 | Burt's Bees | 112K | 23.8% | 2 | | Aug 2026 | Blistex | 90.5K | 19.3% | 3 | | Aug 2026 | Carmex | 90.5K | 19.3% | 4 | | Aug 2026 | Lanolips | 40.5K | 8.7% | 5 | | Sep 2026 | Burt's Bees | 137K | 27.2% | 1 | | Sep 2026 | ChapStick | 135K | 26.9% | 2 | | Sep 2026 | Blistex | 90.5K | 18% | 3 | | Sep 2026 | Carmex | 90.5K | 18% | 4 | | Sep 2026 | Lanolips | 49.5K | 9.9% | 5 | ## What is being compared - **Blistex**: Measured on the search term “blistex”. - **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure. - **Carmex**: Measured on the search term “carmex”. - **ChapStick**: Measured on the search term “chapstick”. - **Lanolips**: Measured on the search term “lanolips”. - [Blistex](/demand/global-en/brands/blistex) - [Burt's Bees](/demand/global-en/brands/burts-bees) - [Carmex](/demand/global-en/brands/carmex) - [ChapStick](/demand/global-en/brands/chapstick) - [Lanolips](/demand/global-en/brands/lanolips) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lip care brands worldwide? Burt's Bees and ChapStick share the highest estimated Share of Search among lip care brands worldwide, at 27.2% and 26.9% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lip care brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lip-care-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.