---
title: "Nivea vs Vaseline: Which is more popular by branded search?"
description: "Which is more popular in search, Nivea or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Lip balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lip-balm-brands/compare/nivea-vs-vaseline"
publisher: "Brandwave"
---

# Nivea vs Vaseline: Which is more popular by branded search?

Which is more popular in search, Nivea or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Lip balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nivea and Vaseline
- **Competitive set**: Lip balm brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nivea Share of Search**: 35.9%
- **Vaseline Share of Search**: 53.4%

## Which is more popular in search, Nivea or Vaseline?

- In August 2026, Vaseline had more branded searches than Nivea among lip balm brands worldwide. Vaseline was estimated to have 1M branded searches compared to Nivea’s 673K, and held a 53.4% Share of Search versus Nivea’s 35.9%.
- Vaseline was ahead of Nivea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide moved from 29.7% to 35.9%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide moved from 54% to 53.4%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for lip balm brands worldwide in August 2026?

- In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.4%.
- In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.6% to 35.9%.

## Month by month

| Month | Nivea estimated searches | Nivea Share of Search | Nivea rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 29.7% | 2 | 1M | 54% | 1 |
| Nov 2025 | 673K | 29.2% | 2 | 1.2M | 52.9% | 1 |
| Dec 2025 | 550K | 25.7% | 2 | 1.2M | 57.1% | 1 |
| Jan 2026 | 673K | 30.3% | 2 | 1.2M | 54.9% | 1 |
| Feb 2026 | 550K | 30.2% | 2 | 1M | 54.9% | 1 |
| Mar 2026 | 550K | 30.2% | 2 | 1M | 54.9% | 1 |
| Apr 2026 | 550K | 30.6% | 2 | 1M | 55.7% | 1 |
| May 2026 | 550K | 34% | 2 | 823K | 50.9% | 1 |
| Jun 2026 | 550K | 35.4% | 2 | 823K | 53% | 1 |
| Jul 2026 | 823K | 44.6% | 1 | 823K | 44.6% | 2 |
| Aug 2026 | 673K | 35.9% | 2 | 1M | 53.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nivea’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nivea**: Measured on the search term “nivea”.
- **Vaseline**: Measured on the search term “vaseline”.

- [Nivea profile](/demand/global-en/brands/nivea)
- [Vaseline profile](/demand/global-en/brands/vaseline)
- [All lip balm brands worldwide](/demand/global-en/categories/lip-balm-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nivea or Vaseline?

In August 2026, Vaseline had more branded searches than Nivea among lip balm brands worldwide. Vaseline was estimated to have 1M branded searches compared to Nivea’s 673K, and held a 53.4% Share of Search versus Nivea’s 35.9%.

## Cite this page

Brandwave. "Nivea vs Vaseline: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/lip-balm-brands/compare/nivea-vs-vaseline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-balm-brands/compare/nivea-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.