--- title: "Lip balm brands: Which are searched most?" description: "Compare the lip balm brands people buy. Share of Search among Vaseline, Nivea, Burt's Bees, Carmex and PRLaw, the lip balm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lip-balm-brands" publisher: "Brandwave" --- # Lip balm brands: Which are searched most? Compare the lip balm brands people buy. Share of Search among Vaseline, Nivea, Burt's Bees, Carmex and PRLaw, the lip balm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lip balm brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Vaseline, 53.3% ## Which brand is most popular in search among lip balm brands worldwide? - In August 2026, Vaseline was the most searched among lip balm brands worldwide, with an estimated 1M branded searches and 53.3% estimated Share of Search within this set. - Nivea is in 2nd place, 17.4 percentage points behind at 35.9% Share of Search. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide decreased from 54% to 53.3%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide increased from 29.7% to 35.9%. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide decreased from 9% to 6%. - Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide decreased from 7.3% to 4.8%. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among lip balm brands worldwide peaked at 57.1% in December 2025 and was lowest at 44.5% in July 2026. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among lip balm brands worldwide peaked at 44.5% in July 2026 and was lowest at 25.7% in December 2025. - Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among lip balm brands worldwide peaked at 10.8% in November 2025 and was lowest at 5.9% in June 2026. - Across the 11 months ending August 2026, Carmex’s estimated Share of Search among lip balm brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.8% in August 2026. - Across the 11 months ending August 2026, PRLaw held steady: its estimated Share of Search among lip balm brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Vaseline vs Nivea: compare search popularity](/demand/global-en/compare/nivea-vs-vaseline): 53.3% against 35.9% Share of Search. - [Vaseline vs Burt's Bees: compare search popularity](/demand/global-en/compare/burts-bees-vs-vaseline): 53.3% against 6% Share of Search. - [Vaseline vs Carmex: compare search popularity](/demand/global-en/compare/carmex-vs-vaseline): 53.3% against 4.8% Share of Search. - [Nivea vs Burt's Bees: compare search popularity](/demand/global-en/compare/burts-bees-vs-nivea): 35.9% against 6% Share of Search. - [Nivea vs Carmex: compare search popularity](/demand/global-en/compare/carmex-vs-nivea): 35.9% against 4.8% Share of Search. - [Burt's Bees vs Carmex: compare search popularity](/demand/global-en/compare/burts-bees-vs-carmex): 6% against 4.8% Share of Search. ## How did search popularity change for lip balm brands worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to take the highest estimated Share of Search among lip balm brands worldwide, at 53.3%. - In August 2026, Nivea lost estimated Share of Search among lip balm brands worldwide, from 44.5% to 35.9%. - Carmex’s estimated Share of Search among lip balm brands worldwide has lost ground for 3 months in a row, from 6.8% to 4.8% in August 2026. - Estimated monthly branded searches for Burt's Bees worldwide fell 33% over 11 measured months, from 167K to 112K in August 2026. - Estimated monthly branded searches for PRLaw worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Vaseline | 53.3% | 1M | +21.5% | Unilever | | 2 | Nivea | 35.9% | 673K | -18.2% | Nivea | | 3 | Burt's Bees | 6% | 112K | +0.3% | Burt's Bees | | 4 | Carmex | 4.8% | 90.5K | 0.0% | Carmex | | 5 | PRLaw | 0.01% | 210 | 0.0% | PRLaw | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vaseline | 1M | 54% | 1 | | Oct 2025 | Nivea | 550K | 29.7% | 2 | | Oct 2025 | Burt's Bees | 167K | 9% | 3 | | Oct 2025 | Carmex | 135K | 7.3% | 4 | | Oct 2025 | PRLaw | 260 | 0.01% | 5 | | Nov 2025 | Vaseline | 1.2M | 52.9% | 1 | | Nov 2025 | Nivea | 673K | 29.2% | 2 | | Nov 2025 | Burt's Bees | 248K | 10.8% | 3 | | Nov 2025 | Carmex | 165K | 7.2% | 4 | | Nov 2025 | PRLaw | 260 | 0.01% | 5 | | Dec 2025 | Vaseline | 1.2M | 57.1% | 1 | | Dec 2025 | Nivea | 550K | 25.7% | 2 | | Dec 2025 | Burt's Bees | 203K | 9.5% | 3 | | Dec 2025 | Carmex | 165K | 7.7% | 4 | | Dec 2025 | PRLaw | 390 | 0.02% | 5 | | Jan 2026 | Vaseline | 1.2M | 54.8% | 1 | | Jan 2026 | Nivea | 673K | 30.2% | 2 | | Jan 2026 | Burt's Bees | 167K | 7.5% | 3 | | Jan 2026 | Carmex | 165K | 7.4% | 4 | | Jan 2026 | PRLaw | 320 | 0.01% | 5 | | Feb 2026 | Vaseline | 1M | 54.9% | 1 | | Feb 2026 | Nivea | 550K | 30.2% | 2 | | Feb 2026 | Burt's Bees | 136K | 7.5% | 3 | | Feb 2026 | Carmex | 135K | 7.4% | 4 | | Feb 2026 | PRLaw | 390 | 0.02% | 5 | | Mar 2026 | Vaseline | 1M | 54.9% | 1 | | Mar 2026 | Nivea | 550K | 30.2% | 2 | | Mar 2026 | Burt's Bees | 136K | 7.5% | 3 | | Mar 2026 | Carmex | 135K | 7.4% | 4 | | Mar 2026 | PRLaw | 390 | 0.02% | 5 | | Apr 2026 | Vaseline | 1M | 55.7% | 1 | | Apr 2026 | Nivea | 550K | 30.6% | 2 | | Apr 2026 | Burt's Bees | 137K | 7.6% | 3 | | Apr 2026 | Carmex | 110K | 6.1% | 4 | | Apr 2026 | PRLaw | 320 | 0.02% | 5 | | May 2026 | Vaseline | 823K | 50.8% | 1 | | May 2026 | Nivea | 550K | 34% | 2 | | May 2026 | Burt's Bees | 136K | 8.4% | 3 | | May 2026 | Carmex | 110K | 6.8% | 4 | | May 2026 | PRLaw | 320 | 0.02% | 5 | | Jun 2026 | Vaseline | 823K | 52.9% | 1 | | Jun 2026 | Nivea | 550K | 35.4% | 2 | | Jun 2026 | Burt's Bees | 91.8K | 5.9% | 3 | | Jun 2026 | Carmex | 90.5K | 5.8% | 4 | | Jun 2026 | PRLaw | 260 | 0.02% | 5 | | Jul 2026 | Nivea | 823K | 44.5% | 1 | | Jul 2026 | Vaseline | 823K | 44.5% | 2 | | Jul 2026 | Burt's Bees | 111K | 6% | 3 | | Jul 2026 | Carmex | 90.5K | 4.9% | 4 | | Jul 2026 | PRLaw | 210 | 0.01% | 5 | | Aug 2026 | Vaseline | 1M | 53.3% | 1 | | Aug 2026 | Nivea | 673K | 35.9% | 2 | | Aug 2026 | Burt's Bees | 112K | 6% | 3 | | Aug 2026 | Carmex | 90.5K | 4.8% | 4 | | Aug 2026 | PRLaw | 210 | 0.01% | 5 | | Sep 2026 | Burt's Bees | — | — | — | | Sep 2026 | Carmex | — | — | — | | Sep 2026 | Nivea | — | — | — | | Sep 2026 | PRLaw | — | — | — | | Sep 2026 | Vaseline | — | — | — | ## What is being compared - **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure. - **Carmex**: Measured on the search term “carmex”. - **Nivea**: Measured on the search term “nivea”. - **PRLaw**: Measured on the search term “prlaw”. - **Vaseline**: Measured on the search term “vaseline”. - [Burt's Bees](/demand/global-en/brands/burts-bees) - [Carmex](/demand/global-en/brands/carmex) - [Nivea](/demand/global-en/brands/nivea) - [PRLaw](/demand/global-en/brands/prlaw) - [Vaseline](/demand/global-en/brands/vaseline) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lip balm brands worldwide? In August 2026, Vaseline was the most searched among lip balm brands worldwide, with an estimated 1M branded searches and 53.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lip balm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lip-balm-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lip-balm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.