---
title: "LinkedIn content tools: Which are most popular?"
description: "Compare the tools people use to write, schedule and track their LinkedIn posts. Share of Search among Taplio, TypeGrow, AuthoredUp, Supergrow, aiCarousels, PostNitro, Buffer, Kleo, Shield, EasyGen, RedactAI and Hootsuite, the LinkedIn content tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/linkedin-content-tools"
publisher: "Brandwave"
---

# LinkedIn content tools: Which are most popular?

Compare the tools people use to write, schedule and track their LinkedIn posts. Share of Search among Taplio, TypeGrow, AuthoredUp, Supergrow, aiCarousels, PostNitro, Buffer, Kleo, Shield, EasyGen, RedactAI and Hootsuite, the LinkedIn content tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: LinkedIn content tools
- **Market**: Global
- **Brands compared**: 12
- **Month measured**: Oct 2026
- **Highest Share of Search**: Taplio, 46.8%

## Which brand is most popular in search among LinkedIn content tools worldwide?

- In October 2026, Taplio was the most searched among LinkedIn content tools worldwide, with an estimated 9.9K branded searches, 46.8% of all searches for the 12 tracked by the Brandwave Brand Demand Index.
- TypeGrow is in 2nd place, 33.1 percentage points behind at 13.7%.
- Across the 12 months ending October 2026, Taplio’s share of searches among LinkedIn content tools worldwide decreased from 47.9% to 46.8%.
- Across the 12 months ending October 2026, TypeGrow’s share of searches among LinkedIn content tools worldwide increased from 9.5% to 13.7%.
- Across the 12 months ending October 2026, AuthoredUp’s share of searches among LinkedIn content tools worldwide increased from 7.7% to 9%.
- Across the 12 months ending October 2026, aiCarousels’ share of searches among LinkedIn content tools worldwide decreased from 11.7% to 7.6%.
- Across the 12 months ending October 2026, PostNitro’s share of searches among LinkedIn content tools worldwide increased from 5% to 6.1%.
- Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide increased from 1% to 2.3%.
- Across the 12 months ending October 2026, Shield’s share of searches among LinkedIn content tools worldwide decreased from 3.1% to 1.5%.
- Across the 12 months ending October 2026, EasyGen’s share of searches among LinkedIn content tools worldwide increased from 0.45% to 1.2%.
- Across the 12 months ending October 2026, RedactAI’s share of searches among LinkedIn content tools worldwide decreased from 3.4% to 1.2%.
- Across the 12 months ending October 2026, Taplio’s share of searches among LinkedIn content tools worldwide peaked at 50.6% in December 2025 and was lowest at 42.3% in September 2026.
- Across the 12 months ending October 2026, TypeGrow’s share of searches among LinkedIn content tools worldwide peaked at 15.4% in September 2026 and was lowest at 9.4% in April 2026.
- Across the 12 months ending October 2026, AuthoredUp’s share of searches among LinkedIn content tools worldwide peaked at 10.3% in September 2026 and was lowest at 7.6% in April 2026.
- Across the 12 months ending October 2026, Supergrow’s share of searches among LinkedIn content tools worldwide peaked at 8.8% in May 2026 and was lowest at 5.5% in April 2026.
- Across the 12 months ending October 2026, aiCarousels’ share of searches among LinkedIn content tools worldwide peaked at 11.7% in November 2025 and was lowest at 7.5% in June 2026.
- Across the 12 months ending October 2026, PostNitro’s share of searches among LinkedIn content tools worldwide peaked at 7.6% in April 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide peaked at 2.8% in August 2026 and was lowest at 1% in November 2025.
- Across the 12 months ending October 2026, Shield’s share of searches among LinkedIn content tools worldwide peaked at 4.9% in April 2026 and was lowest at 1.4% in August 2026.
- Across the 12 months ending October 2026, EasyGen’s share of searches among LinkedIn content tools worldwide peaked at 5.9% in June 2026 and was lowest at 0.37% in March 2026.
- Across the 12 months ending October 2026, RedactAI’s share of searches among LinkedIn content tools worldwide peaked at 4.2% in April 2026 and was lowest at 0.81% in August 2026.
- Across the 12 months ending October 2026, TypeGrow rose from 3rd to 2nd among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, AuthoredUp rose from 5th to 3rd among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, aiCarousels fell from 2nd to 5th among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, Buffer rose from 10th to 7th among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, Kleo rose from 9th to 8th among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, Shield fell from 8th to 9th among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, EasyGen rose from 12th to 10th among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, RedactAI fell from 7th to 11th among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, Hootsuite fell from 11th to 12th among LinkedIn content tools worldwide.
- Across the 12 months ending October 2026, Supergrow held steady: its share of searches among LinkedIn content tools worldwide moved less than 0.5 percentage points.

## Top LinkedIn content tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Buffer was mentioned most often, in three of the five answers. Buffer was recommended most often, coming first in two out of three answers that gave a list. Taplio was second, and AuthoredUp was third. TypeGrow, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Buffer | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Taplio | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| AuthoredUp | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Supergrow | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hootsuite | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| TypeGrow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| aiCarousels | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| PostNitro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kleo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Shield | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| EasyGen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| RedactAI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about LinkedIn content tools

- Asked ChatGPT "What's the best tool for writing LinkedIn posts?": 1. Taplio
- Asked ChatGPT "How can I schedule LinkedIn posts and see how they perform?": 1. Buffer, 2. Hootsuite
- Asked ChatGPT "Which AI tool should I use to grow on LinkedIn?": 1. Taplio, 2. AuthoredUp, 3. Buffer
- Searched Google, AI Overview "linkedin post scheduler": 1. Buffer, 2. Supergrow
- Searched Google, AI Overview "linkedin post generator": 1. Hootsuite

Not named in any answer: TypeGrow, aiCarousels, PostNitro, Kleo, Shield, EasyGen and RedactAI.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Taplio vs TypeGrow: compare search popularity](/demand/global-en/compare/taplio-vs-typegrow): 46.8% against 13.7% Share of Search.
- [Taplio vs AuthoredUp: compare search popularity](/demand/global-en/compare/authoredup-vs-taplio): 46.8% against 9% Share of Search.
- [Taplio vs Supergrow: compare search popularity](/demand/global-en/compare/supergrow-vs-taplio): 46.8% against 8.1% Share of Search.
- [Taplio vs aiCarousels: compare search popularity](/demand/global-en/compare/aicarousels-vs-taplio): 46.8% against 7.6% Share of Search.
- [TypeGrow vs AuthoredUp: compare search popularity](/demand/global-en/compare/authoredup-vs-typegrow): 13.7% against 9% Share of Search.
- [TypeGrow vs Supergrow: compare search popularity](/demand/global-en/compare/supergrow-vs-typegrow): 13.7% against 8.1% Share of Search.
- [TypeGrow vs aiCarousels: compare search popularity](/demand/global-en/compare/aicarousels-vs-typegrow): 13.7% against 7.6% Share of Search.
- [AuthoredUp vs Supergrow: compare search popularity](/demand/global-en/compare/authoredup-vs-supergrow): 9% against 8.1% Share of Search.
- [AuthoredUp vs aiCarousels: compare search popularity](/demand/global-en/compare/aicarousels-vs-authoredup): 9% against 7.6% Share of Search.
- [Supergrow vs aiCarousels: compare search popularity](/demand/global-en/compare/aicarousels-vs-supergrow): 8.1% against 7.6% Share of Search.

## How did search popularity change for LinkedIn content tools worldwide in October 2026?

- In October 2026, Supergrow overtook aiCarousels to rank 4th among LinkedIn content tools worldwide, with 8.1% of the searches.
- In October 2026, Taplio gained share of searches among LinkedIn content tools worldwide, from 42.3% to 46.8%.
- In October 2026, PostNitro gained share of searches among LinkedIn content tools worldwide, from 5.6% to 6.1%.
- In October 2026, aiCarousels lost share of searches among LinkedIn content tools worldwide, from 10.3% to 7.6%.
- In October 2026, TypeGrow lost share of searches among LinkedIn content tools worldwide, from 15.4% to 13.7%.
- In October 2026, AuthoredUp lost share of searches among LinkedIn content tools worldwide, from 10.3% to 9%.
- In October 2026, RedactAI rose from 12th to 11th among LinkedIn content tools worldwide.
- In October 2026, Hootsuite fell from 11th to 12th among LinkedIn content tools worldwide.

## Which LinkedIn content tools do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Taplio | 46.8% | 9.9K | 0.0% | Taplio |
| 2 | TypeGrow | 13.7% | 2.9K | -19.4% | TypeGrow |
| 3 | AuthoredUp | 9% | 1.9K | -20.8% | AuthoredUp |
| 4 | Supergrow | 8.1% | 1.7K | -3.4% | Supergrow |
| 5 | aiCarousels | 7.6% | 1.6K | -33.3% | aiCarousels |
| 6 | PostNitro | 6.1% | 1.3K | 0.0% | PostNitro |
| 7 | Buffer | 2.3% | 480 | 0.0% | Buffer |
| 8 | Kleo | 1.7% | 370 | 0.0% | Kleo |
| 9 | Shield | 1.5% | 310 | -6.1% | Shield |
| 10 | EasyGen | 1.2% | 260 | -18.8% | EasyGen |
| 11 | RedactAI | 1.2% | 260 | 0.0% | RedactAI |
| 12 | Hootsuite | 0.8% | 170 | -34.6% | Hootsuite |

Hootsuite sells other things too, so only its searches that name this product count here, like “hootsuite linkedin”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Taplio | 18.1K | 47.9% | 1 |
| Nov 2025 | aiCarousels | 4.4K | 11.7% | 2 |
| Nov 2025 | TypeGrow | 3.6K | 9.5% | 3 |
| Nov 2025 | Supergrow | 3K | 8.1% | 4 |
| Nov 2025 | AuthoredUp | 2.9K | 7.7% | 5 |
| Nov 2025 | PostNitro | 1.9K | 5% | 6 |
| Nov 2025 | RedactAI | 1.3K | 3.4% | 7 |
| Nov 2025 | Shield | 1.2K | 3.1% | 8 |
| Nov 2025 | Kleo | 530 | 1.4% | 9 |
| Nov 2025 | Buffer | 390 | 1% | 10 |
| Nov 2025 | Hootsuite | 260 | 0.69% | 11 |
| Nov 2025 | EasyGen | 170 | 0.45% | 12 |
| Dec 2025 | Taplio | 18.1K | 50.6% | 1 |
| Dec 2025 | aiCarousels | 3.6K | 10.1% | 2 |
| Dec 2025 | TypeGrow | 3.6K | 10.1% | 3 |
| Dec 2025 | AuthoredUp | 2.9K | 8.1% | 4 |
| Dec 2025 | Supergrow | 2.6K | 7.2% | 5 |
| Dec 2025 | PostNitro | 1.3K | 3.6% | 6 |
| Dec 2025 | RedactAI | 1.3K | 3.6% | 7 |
| Dec 2025 | Shield | 1.2K | 3.3% | 8 |
| Dec 2025 | Buffer | 390 | 1.1% | 9 |
| Dec 2025 | Kleo | 350 | 0.98% | 10 |
| Dec 2025 | EasyGen | 260 | 0.73% | 11 |
| Dec 2025 | Hootsuite | 260 | 0.73% | 12 |
| Jan 2026 | Taplio | 18.1K | 47.5% | 1 |
| Jan 2026 | aiCarousels | 3.6K | 9.4% | 2 |
| Jan 2026 | AuthoredUp | 3.6K | 9.4% | 3 |
| Jan 2026 | TypeGrow | 3.6K | 9.4% | 4 |
| Jan 2026 | Supergrow | 3.2K | 8.3% | 5 |
| Jan 2026 | PostNitro | 1.9K | 5% | 6 |
| Jan 2026 | Shield | 1.5K | 3.9% | 7 |
| Jan 2026 | RedactAI | 1K | 2.6% | 8 |
| Jan 2026 | Kleo | 570 | 1.5% | 9 |
| Jan 2026 | Buffer | 480 | 1.3% | 10 |
| Jan 2026 | Hootsuite | 480 | 1.3% | 11 |
| Jan 2026 | EasyGen | 170 | 0.45% | 12 |
| Feb 2026 | Taplio | 18.1K | 49% | 1 |
| Feb 2026 | TypeGrow | 3.6K | 9.7% | 2 |
| Feb 2026 | Supergrow | 3.2K | 8.6% | 3 |
| Feb 2026 | aiCarousels | 2.9K | 7.8% | 4 |
| Feb 2026 | AuthoredUp | 2.9K | 7.8% | 5 |
| Feb 2026 | PostNitro | 2.4K | 6.5% | 6 |
| Feb 2026 | Shield | 1.5K | 4% | 7 |
| Feb 2026 | RedactAI | 880 | 2.4% | 8 |
| Feb 2026 | Buffer | 480 | 1.3% | 9 |
| Feb 2026 | Kleo | 480 | 1.3% | 10 |
| Feb 2026 | Hootsuite | 320 | 0.87% | 11 |
| Feb 2026 | EasyGen | 260 | 0.7% | 12 |
| Mar 2026 | Taplio | 22.2K | 48.6% | 1 |
| Mar 2026 | TypeGrow | 4.4K | 9.6% | 2 |
| Mar 2026 | Supergrow | 3.9K | 8.6% | 3 |
| Mar 2026 | aiCarousels | 3.6K | 7.9% | 4 |
| Mar 2026 | AuthoredUp | 3.6K | 7.9% | 5 |
| Mar 2026 | PostNitro | 2.9K | 6.3% | 6 |
| Mar 2026 | Shield | 1.8K | 4% | 7 |
| Mar 2026 | RedactAI | 1.6K | 3.5% | 8 |
| Mar 2026 | Buffer | 720 | 1.6% | 9 |
| Mar 2026 | Kleo | 460 | 1% | 10 |
| Mar 2026 | Hootsuite | 320 | 0.7% | 11 |
| Mar 2026 | EasyGen | 170 | 0.37% | 12 |
| Apr 2026 | Taplio | 18.1K | 47.3% | 1 |
| Apr 2026 | aiCarousels | 3.6K | 9.4% | 2 |
| Apr 2026 | TypeGrow | 3.6K | 9.4% | 3 |
| Apr 2026 | AuthoredUp | 2.9K | 7.6% | 4 |
| Apr 2026 | PostNitro | 2.9K | 7.6% | 5 |
| Apr 2026 | Supergrow | 2.1K | 5.5% | 6 |
| Apr 2026 | Shield | 1.9K | 4.9% | 7 |
| Apr 2026 | RedactAI | 1.6K | 4.2% | 8 |
| Apr 2026 | Buffer | 720 | 1.9% | 9 |
| Apr 2026 | Kleo | 350 | 0.92% | 10 |
| Apr 2026 | Hootsuite | 320 | 0.84% | 11 |
| Apr 2026 | EasyGen | 170 | 0.44% | 12 |
| May 2026 | Taplio | 18.1K | 50.1% | 1 |
| May 2026 | TypeGrow | 3.6K | 10% | 2 |
| May 2026 | Supergrow | 3.2K | 8.8% | 3 |
| May 2026 | aiCarousels | 2.9K | 8% | 4 |
| May 2026 | AuthoredUp | 2.9K | 8% | 5 |
| May 2026 | PostNitro | 1.9K | 5.3% | 6 |
| May 2026 | Shield | 1.6K | 4.3% | 7 |
| May 2026 | Buffer | 590 | 1.6% | 8 |
| May 2026 | RedactAI | 590 | 1.6% | 9 |
| May 2026 | Kleo | 330 | 0.91% | 10 |
| May 2026 | EasyGen | 260 | 0.72% | 11 |
| May 2026 | Hootsuite | 210 | 0.58% | 12 |
| Jun 2026 | Taplio | 14.8K | 46.3% | 1 |
| Jun 2026 | TypeGrow | 3.6K | 11.3% | 2 |
| Jun 2026 | AuthoredUp | 2.9K | 9.1% | 3 |
| Jun 2026 | Supergrow | 2.7K | 8.3% | 4 |
| Jun 2026 | aiCarousels | 2.4K | 7.5% | 5 |
| Jun 2026 | EasyGen | 1.9K | 5.9% | 6 |
| Jun 2026 | PostNitro | 1.6K | 5% | 7 |
| Jun 2026 | Shield | 700 | 2.2% | 8 |
| Jun 2026 | Buffer | 590 | 1.8% | 9 |
| Jun 2026 | RedactAI | 320 | 1% | 10 |
| Jun 2026 | Kleo | 310 | 0.97% | 11 |
| Jun 2026 | Hootsuite | 210 | 0.66% | 12 |
| Jul 2026 | Taplio | 12.1K | 44.7% | 1 |
| Jul 2026 | TypeGrow | 3.6K | 13.3% | 2 |
| Jul 2026 | aiCarousels | 2.4K | 8.9% | 3 |
| Jul 2026 | AuthoredUp | 2.4K | 8.9% | 4 |
| Jul 2026 | Supergrow | 2.1K | 7.8% | 5 |
| Jul 2026 | PostNitro | 1.3K | 4.8% | 6 |
| Jul 2026 | EasyGen | 1K | 3.7% | 7 |
| Jul 2026 | Shield | 690 | 2.6% | 8 |
| Jul 2026 | Buffer | 590 | 2.2% | 9 |
| Jul 2026 | Kleo | 330 | 1.2% | 10 |
| Jul 2026 | RedactAI | 320 | 1.2% | 11 |
| Jul 2026 | Hootsuite | 210 | 0.78% | 12 |
| Aug 2026 | Taplio | 12.1K | 46.5% | 1 |
| Aug 2026 | TypeGrow | 3.6K | 13.8% | 2 |
| Aug 2026 | aiCarousels | 2.4K | 9.2% | 3 |
| Aug 2026 | AuthoredUp | 2.4K | 9.2% | 4 |
| Aug 2026 | Supergrow | 2.1K | 8% | 5 |
| Aug 2026 | PostNitro | 1.3K | 5% | 6 |
| Aug 2026 | Buffer | 720 | 2.8% | 7 |
| Aug 2026 | Kleo | 460 | 1.8% | 8 |
| Aug 2026 | Shield | 360 | 1.4% | 9 |
| Aug 2026 | EasyGen | 210 | 0.81% | 10 |
| Aug 2026 | RedactAI | 210 | 0.81% | 11 |
| Aug 2026 | Hootsuite | 170 | 0.65% | 12 |
| Sep 2026 | Taplio | 9.9K | 42.3% | 1 |
| Sep 2026 | TypeGrow | 3.6K | 15.4% | 2 |
| Sep 2026 | aiCarousels | 2.4K | 10.3% | 3 |
| Sep 2026 | AuthoredUp | 2.4K | 10.3% | 4 |
| Sep 2026 | Supergrow | 1.8K | 7.6% | 5 |
| Sep 2026 | PostNitro | 1.3K | 5.6% | 6 |
| Sep 2026 | Buffer | 480 | 2.1% | 7 |
| Sep 2026 | Kleo | 370 | 1.6% | 8 |
| Sep 2026 | Shield | 330 | 1.4% | 9 |
| Sep 2026 | EasyGen | 320 | 1.4% | 10 |
| Sep 2026 | Hootsuite | 260 | 1.1% | 11 |
| Sep 2026 | RedactAI | 260 | 1.1% | 12 |
| Oct 2026 | Taplio | 9.9K | 46.8% | 1 |
| Oct 2026 | TypeGrow | 2.9K | 13.7% | 2 |
| Oct 2026 | AuthoredUp | 1.9K | 9% | 3 |
| Oct 2026 | Supergrow | 1.7K | 8.1% | 4 |
| Oct 2026 | aiCarousels | 1.6K | 7.6% | 5 |
| Oct 2026 | PostNitro | 1.3K | 6.1% | 6 |
| Oct 2026 | Buffer | 480 | 2.3% | 7 |
| Oct 2026 | Kleo | 370 | 1.7% | 8 |
| Oct 2026 | Shield | 310 | 1.5% | 9 |
| Oct 2026 | EasyGen | 260 | 1.2% | 10 |
| Oct 2026 | RedactAI | 260 | 1.2% | 11 |
| Oct 2026 | Hootsuite | 170 | 0.8% | 12 |

## How are branded searches counted for LinkedIn content tools?

- **aiCarousels**: Measured on the search term “aicarousels”.
- **AuthoredUp**: Measured on the search term “authoredup”.
- **Buffer**: Measured on the search term “buffer linkedin”.
- **EasyGen**: Measured on the search term “easygen ai”.
- **Hootsuite**: Measured on the search term “hootsuite linkedin”.
- **Kleo**: Measured on the search terms “kleo extension” and “kleo linkedin”, summed into one figure.
- **PostNitro**: Measured on the search term “postnitro”.
- **RedactAI**: Measured on the search term “redactai”.
- **Shield**: Measured on the search terms “shield analytics” and “shield linkedin analytics”, summed into one figure.
- **Supergrow**: Measured on the search terms “supergrow ai” and “supergrow linkedin”, summed into one figure.
- **Taplio**: Measured on the search term “taplio”.
- **TypeGrow**: Measured on the search term “typegrow”.

- [aiCarousels](/demand/global-en/brands/aicarousels)
- [AuthoredUp](/demand/global-en/brands/authoredup)
- [Buffer](/demand/global-en/brands/buffer)
- [EasyGen](/demand/global-en/brands/easygen)
- [Hootsuite](/demand/global-en/brands/hootsuite)
- [Kleo](/demand/global-en/brands/kleo)
- [PostNitro](/demand/global-en/brands/postnitro)
- [RedactAI](/demand/global-en/brands/redactai)
- [Shield](/demand/global-en/brands/shield-analytics)
- [Supergrow](/demand/global-en/brands/supergrow)
- [Taplio](/demand/global-en/brands/taplio)
- [TypeGrow](/demand/global-en/brands/typegrow)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among LinkedIn content tools worldwide?

In October 2026, Taplio was the most searched among LinkedIn content tools worldwide, with an estimated 9.9K branded searches, 46.8% of all searches for the 12 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "LinkedIn content tools: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/linkedin-content-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/linkedin-content-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.