---
title: "Link-in-bio tools: Which brands are most popular in search?"
description: "Compare link-in-bio and creator storefront tools used on social media profiles, measured through worldwide English-language branded search demand. Share of Search among Linktree, Beacons, Stan Store, Taplink, Bio Link and Milkshake, the link-in-bio tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/link-in-bio-tools"
publisher: "Brandwave"
---

# Link-in-bio tools: Which brands are most popular in search?

Compare link-in-bio and creator storefront tools used on social media profiles, measured through worldwide English-language branded search demand. Share of Search among Linktree, Beacons, Stan Store, Taplink, Bio Link and Milkshake, the link-in-bio tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Link-in-bio tools
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Linktree, 82.2%

## Which brand is most popular in search among link-in-bio tools worldwide?

- In August 2026, Linktree was the most searched among link-in-bio tools worldwide, with an estimated 1.9M branded searches and 82.2% estimated Share of Search within this set.
- Beacons is in 2nd place, 74.5 percentage points behind at 7.7% Share of Search.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide decreased from 85.4% to 82.2%.
- Across the 11 months ending August 2026, Beacons’ estimated Share of Search among link-in-bio tools worldwide increased from 4.6% to 7.7%.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide peaked at 85.4% in October 2025 and was lowest at 80.6% in February 2026.
- Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link-in-bio tools worldwide peaked at 7.7% in April 2026 and was lowest at 6.4% in June 2026.
- Across the 11 months ending August 2026, Beacons rose from 3rd to 2nd among link-in-bio tools worldwide.
- Across the 11 months ending August 2026, Stan Store fell from 2nd to 3rd among link-in-bio tools worldwide.
- Across the 11 months ending August 2026, Taplink, Bio Link and Milkshake held steady: their estimated Share of Search among link-in-bio tools worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Linktree vs Beacons: compare search popularity](/demand/global-en/compare/beacons-vs-linktree): 82.2% against 7.7% Share of Search.
- [Linktree vs Stan Store: compare search popularity](/demand/global-en/compare/linktree-vs-stan-store): 82.2% against 6.5% Share of Search.
- [Linktree vs Taplink: compare search popularity](/demand/global-en/compare/linktree-vs-taplink): 82.2% against 2.8% Share of Search.
- [Beacons vs Stan Store: compare search popularity](/demand/global-en/compare/beacons-vs-stan-store): 7.7% against 6.5% Share of Search.
- [Beacons vs Taplink: compare search popularity](/demand/global-en/compare/beacons-vs-taplink): 7.7% against 2.8% Share of Search.
- [Stan Store vs Taplink: compare search popularity](/demand/global-en/compare/stan-store-vs-taplink): 6.5% against 2.8% Share of Search.

## How did search popularity change for link-in-bio tools worldwide in August 2026?

- In August 2026, Beacons overtook Stan Store to rank 2nd among link-in-bio tools worldwide, at 7.7%.
- In August 2026, Linktree lost estimated Share of Search among link-in-bio tools worldwide, from 83.6% to 82.2%.
- Estimated monthly branded searches for Bio Link worldwide fell 20.3% over 11 measured months, from 19K to 15.1K in August 2026.
- Estimated monthly branded searches for Milkshake worldwide fell 15.3% over 11 measured months, from 4.8K to 4.1K in August 2026.
- Estimated monthly branded searches for Stan Store worldwide fell 14.6% over 11 measured months, from 179K to 152K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Linktree | 82.2% | 1.9M | -1.8% | Linktree |
| 2 | Beacons | 7.7% | 182K | +22.7% | Beacons |
| 3 | Stan Store | 6.5% | 152K | -0.3% | Stan |
| 4 | Taplink | 2.8% | 66.5K | -3.9% | Taplink |
| 5 | Bio Link | 0.64% | 15.1K | +21.7% | Bio Link |
| 6 | Milkshake | 0.17% | 4.1K | +0.5% | Milkshake |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Linktree | 2.3M | 85.4% | 1 |
| Oct 2025 | Stan Store | 179K | 6.6% | 2 |
| Oct 2025 | Beacons | 124K | 4.6% | 3 |
| Oct 2025 | Taplink | 71K | 2.6% | 4 |
| Oct 2025 | Bio Link | 19K | 0.7% | 5 |
| Oct 2025 | Milkshake | 4.8K | 0.18% | 6 |
| Nov 2025 | Linktree | 1.9M | 82% | 1 |
| Nov 2025 | Stan Store | 177K | 7.6% | 2 |
| Nov 2025 | Beacons | 148K | 6.4% | 3 |
| Nov 2025 | Taplink | 71.1K | 3.1% | 4 |
| Nov 2025 | Bio Link | 18.7K | 0.8% | 5 |
| Nov 2025 | Milkshake | 4.6K | 0.2% | 6 |
| Dec 2025 | Linktree | 1.9M | 82.1% | 1 |
| Dec 2025 | Stan Store | 171K | 7.4% | 2 |
| Dec 2025 | Beacons | 148K | 6.4% | 3 |
| Dec 2025 | Taplink | 71K | 3% | 4 |
| Dec 2025 | Bio Link | 22.8K | 0.98% | 5 |
| Dec 2025 | Milkshake | 4.7K | 0.2% | 6 |
| Jan 2026 | Linktree | 2.3M | 82.2% | 1 |
| Jan 2026 | Stan Store | 218K | 7.6% | 2 |
| Jan 2026 | Beacons | 183K | 6.4% | 3 |
| Jan 2026 | Taplink | 82.8K | 2.9% | 4 |
| Jan 2026 | Bio Link | 18.6K | 0.65% | 5 |
| Jan 2026 | Milkshake | 5.8K | 0.2% | 6 |
| Feb 2026 | Linktree | 1.9M | 80.6% | 1 |
| Feb 2026 | Beacons | 181K | 7.6% | 2 |
| Feb 2026 | Stan Store | 178K | 7.4% | 3 |
| Feb 2026 | Taplink | 84.6K | 3.5% | 4 |
| Feb 2026 | Bio Link | 15.3K | 0.64% | 5 |
| Feb 2026 | Milkshake | 4.8K | 0.2% | 6 |
| Mar 2026 | Linktree | 2.4M | 82.3% | 1 |
| Mar 2026 | Stan Store | 216K | 7.5% | 2 |
| Mar 2026 | Beacons | 182K | 6.3% | 3 |
| Mar 2026 | Taplink | 87K | 3% | 4 |
| Mar 2026 | Bio Link | 18.5K | 0.65% | 5 |
| Mar 2026 | Milkshake | 4.7K | 0.17% | 6 |
| Apr 2026 | Linktree | 1.9M | 80.7% | 1 |
| Apr 2026 | Stan Store | 185K | 7.7% | 2 |
| Apr 2026 | Beacons | 182K | 7.5% | 3 |
| Apr 2026 | Taplink | 76K | 3.2% | 4 |
| Apr 2026 | Bio Link | 18.4K | 0.76% | 5 |
| Apr 2026 | Milkshake | 4.2K | 0.17% | 6 |
| May 2026 | Linktree | 2M | 80.8% | 1 |
| May 2026 | Stan Store | 184K | 7.6% | 2 |
| May 2026 | Beacons | 180K | 7.5% | 3 |
| May 2026 | Taplink | 79.3K | 3.3% | 4 |
| May 2026 | Bio Link | 15.1K | 0.63% | 5 |
| May 2026 | Milkshake | 4K | 0.17% | 6 |
| Jun 2026 | Linktree | 2M | 83.6% | 1 |
| Jun 2026 | Stan Store | 151K | 6.4% | 2 |
| Jun 2026 | Beacons | 150K | 6.4% | 3 |
| Jun 2026 | Taplink | 69.2K | 2.9% | 4 |
| Jun 2026 | Bio Link | 12.4K | 0.52% | 5 |
| Jun 2026 | Milkshake | 3.9K | 0.17% | 6 |
| Jul 2026 | Linktree | 2M | 83.6% | 1 |
| Jul 2026 | Stan Store | 153K | 6.5% | 2 |
| Jul 2026 | Beacons | 148K | 6.3% | 3 |
| Jul 2026 | Taplink | 69.2K | 2.9% | 4 |
| Jul 2026 | Bio Link | 12.4K | 0.53% | 5 |
| Jul 2026 | Milkshake | 4.1K | 0.17% | 6 |
| Aug 2026 | Linktree | 1.9M | 82.2% | 1 |
| Aug 2026 | Beacons | 182K | 7.7% | 2 |
| Aug 2026 | Stan Store | 152K | 6.5% | 3 |
| Aug 2026 | Taplink | 66.5K | 2.8% | 4 |
| Aug 2026 | Bio Link | 15.1K | 0.64% | 5 |
| Aug 2026 | Milkshake | 4.1K | 0.17% | 6 |
| Sep 2026 | Beacons | — | — | — |
| Sep 2026 | Bio Link | — | — | — |
| Sep 2026 | Linktree | — | — | — |
| Sep 2026 | Milkshake | — | — | — |
| Sep 2026 | Stan Store | — | — | — |
| Sep 2026 | Taplink | — | — | — |

## What is being compared

- **Beacons**: Measured on the search terms “ai beacons”, “Beacons AI”, “beacons ai app”, “beacons ai com”, “beacons ai free”, “beacons ai link in bio”, “beacons ai media kit”, “beacons ai pricing”, “beacons ai website”, “beacons app”, “beacons link in bio”, “beacons media kit”, “beacons.ai”, “https beacons ai”, “what is beacons ai” and “www beacons ai”, summed into one figure.
- **Bio Link**: Measured on the search terms “bio link”, “bio link app”, “bio.link”, “bio.link app” and “biolink”, summed into one figure.
- **Linktree**: Measured on the search terms “create a linktree”, “free linktree”, “how to make a linktree”, “link tree”, “linktr ee”, “linktr.ee”, “Linktree”, “linktree app”, “linktree com”, “linktree for instagram”, “linktree for instagram bio”, “linktree for tiktok”, “linktree free”, “linktree free plan”, “linktree instagram”, “linktree link in bio”, “linktree price”, “linktree pricing”, “linktree pro”, “linktree shop”, “linktree website”, “linktree.com” and “what is linktree”, summed into one figure.
- **Milkshake**: Measured on the search terms “Milkshake app”, “milkshake instagram”, “milkshake link in bio”, “milkshake website”, “milkshake website builder” and “milkshake.app”, summed into one figure.
- **Stan Store**: Measured on the search terms “stan creator store”, “stan link in bio”, “Stan Store”, “stan store app”, “stan store free”, “stan store free trial”, “stan store link in bio”, “stan store price”, “stan store pricing”, “stan store uk”, “stan your creator store”, “stan.store”, “stanstore”, “the stan store” and “what is stan store”, summed into one figure.
- **Taplink**: Measured on the search terms “Taplink”, “taplink at” and “taplink cc”, summed into one figure.

- [Beacons](/demand/global-en/brands/beacons)
- [Bio Link](/demand/global-en/brands/bio-link)
- [Linktree](/demand/global-en/brands/linktree)
- [Milkshake](/demand/global-en/brands/milkshake)
- [Stan Store](/demand/global-en/brands/stan-store)
- [Taplink](/demand/global-en/brands/taplink)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among link-in-bio tools worldwide?

In August 2026, Linktree was the most searched among link-in-bio tools worldwide, with an estimated 1.9M branded searches and 82.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Link-in-bio tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/link-in-bio-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/link-in-bio-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.